No matter the app size, category, or business model, retaining app users is a big problem -- and an opportunity. An emerging breed of data-savvy marketers are bridging new technology and proven statistics to level up their app retention strategy. Erik Kubik from Delivery Hero joined us to discuss how they leveraged predictive analytics to identify and rescue their customers at risk of churn.

1. Preempting Customer Churn
Erik Kubik, Marketing Executive at Delivery Hero
Zac Aghion, Director of Product at Localytics

2. • Takeaway and food
delivery platform
– 2,000 employees covering 34 international
markets
– 10 million monthly orders from >200,000
restaurants
– $3.1 billion valuation (June 2015)
About Delivery Hero

3. Identifying Churn Risk Customers
Key Insights:
• Users who performed 1+
Checkout Success events in
their first 14 days were 16%
more likely to churn; and
• Users who performed 3+
Restaurant Tapped events
in their first 3 days were
13% more likely to churn.
Localytics Predictions:

4. Preemptive Retention
Campaign
A B

5. Bottom Line Impact
Result: 11% lift in purchase retention (p-value 0.0001), representing >$11,000
direct revenue impact in the first month.

6. THANK YOU
Contact us:
zaghion@localytics.com
erik.kubik@deliveryhero.com