Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
5. 1. The Reality of Building a Successful
Mobile Business
2. What is a Mobile Growth Engine?
3. How to Turbo-Charge the Mobile Engine
4. Next Steps and Q&A
AGENDA
Stage 1: Awareness
Stage 2: Download
Stage 3: Activation
Stage 4: Share
10. In Round 2, when you’re fighting to
earn and engage users ...
Your new app The other 1.4 million apps
already in Apple’s App Store
Vs.
11. … you will likely be eliminated by
the incumbent professionals.
The existing heavyweight
apps people already love
Vs.
84%
Of people’s time on their smartphones
is spent using just 5 apps
Source: TechCrunch, 2015
15. THE MOBILE GROWTH ENGINE
Awareness
Download Engage
Share
(How you get attention)
(How you activate users)
(How you increase virility)
(How you earn users)
40. PUSH MESSAGES: TO HOMESCREEN
Motivate inactive users to return to
your app with targeted, carefully
timed, and well-written copy
88% MORE
Users with push enabled have
app launches.
Source: Localytics, 2014
42. IN-APP MESSAGES: DRIVE
CONVERSIONS
Move users further along funnels to
ultimate in-app action with
beautiful, branded, in-app creatives
4X HIGHER
In-app messages presented
based on an event have
conversion rates.
Source: Localytics, 2015
44. REMARKETING: MOBILE ADS TO
EXISTING USERS
Show current users ads based on
how they’ve previously engaged
with your brand
48% OF USERS
Great for reaching the
who opt out of push notifications.
Source: Localytics, 2014
46. EMAIL: CROSS CHANNEL MARKETING
Treat users with richer, longer
form content that is dynamic,
carefully scheduled, and contains
relevant calls-to-action
4,300%.
Email marketing has an ROI of
Source: Copyblogger, 2014
47. The 3rd stage of the mobile
growth engine is about
MEANINGFULLY ENGAGING
& RETAINING users.
52. SOCIAL SHARING BUTTONS: EASY
SHARING OF IN-APP CONTENT
Include big, clickable, social
sharing buttons in your app
(especially if you have a media
app)
3 HOURS PER DAY
US adults spend more than
on mobile devices.
Source: eMarketer, 2015
53. SOCIAL ACTIVITY FEED: A PLACE TO
SHARE APP USE
Encourage users to share in-app
activities and accomplishments to
inspire and compete with their
friends
54. The 4th stage of the mobile
growth engine is about
MOTIVATING LOYAL USERS
TO SHARE your app.
64. Apps Create a New Opportunity
Users demand
better
experiences
Advances in
computing have
made machine
learning more
accessible
Apps generating
massive
amounts of data
AND have
marketing
channels
embedded