SlideShare a Scribd company logo
1 of 40
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 2
Agenda
• Who Am I?
• State of the Start-Up Ecosystem
• How Have VCs Found Deals Historically?
• How has Data Impacted Venture Sourcing?
• Trends for 2015
• Advice for Founders
• Q&A
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 3
Who Am I?
• Investor at Battery Ventures focused
on B2B software investing
• Battery typically looks to write
checks between $8 and $25M
• Active with our firm’s investments in
Coupa, Glassdoor and Yesware
• www.loganvc.com
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 4
State of the Start-Up Ecosystem
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
1. Cost of starting a company is decreasing
5
Source: Mark Suster – Upfront Ventures
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
2. Proliferation of micro vc and microbrews
6
Source: CB Insights
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
3. Smart minds aren’t running to Wall Street
7
Source: Zero Hedge
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
4. Market sizes are expanding
8
Source: Packetworks
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
5. Distribution is enhancing market velocity
9
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
6. Companies are staying private longer
10
Source: Mark Suster – Upfront Ventures
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
7. Public money is playing in private markets
11
Source: CB Insights
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 12
So…….. what??
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 13
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Valuations go up…
14
Source: Pitchbook
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Round sizes go up…
15
Source: Tom Tunguz - Redpoint
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Unicorns go up…
16
Source: CB Insights
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
… And winners take all
17
Source: Play Bigger Advisors, LLC.
#1 in Market, 76%
All Others in Market, 24%
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 18
Entrepreneurs should be all like….
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 19
Because great companies are started in all markets
0
1,000
2,000
3,000
4,000
5,000
6,000
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Nasdaq
For a full list of all Battery investments and exits, please visit www.battery.com
Nasdaq
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 20
You just need to keep building value …
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 21
… and growing up and to the right
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
How Have VCs Found Deals Historically?
22
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Method 1: Smile and dial
23
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Method 2: Networking and referrals
24
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
How has Data Impacted Venture Sourcing?
25
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
The Godfathers: LinkedIn and TechCrunch
26
• LinkedIn provided new insights into both companies and employees
• Crunchbase crowdsourced funding information and provided extensive
coverage on the start-up ecosystem
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Commercialization for the have nots
27
• Companies like Facebook, Netflix, LinkedIn,
Twitter, AirBnB etc. built tools to handle their scale
that were later commercialized
• Mattermark took practices that were done at the
top venture firms and institutionalized it for the
masses… .
… and made it searchable by investor, stage, business model etc.
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Tools have proliferated
28
Company-Focused People-Focused
For a full list of all Battery investments and exits, please visit www.battery.com
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 29
So…….. what??
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Targeted outreach
30
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Trends for 2015
31
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
More dinosaurs gonna die
32
Bubble, My Ass: Some Unicorns Might Be
Overvalued, But All Dinosaurs Gonna Die.
By Dave McClure
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
More security breaches are coming
33
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Advice for Founders
34
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Stay lean and talk to all potential customer…
35
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
… and diligence VCs before reaching out
36
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Don’t optimize for valuation early …
37
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
… because it’s a long journey
38
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
… but a fun one
39
© 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587
Q&A
40

More Related Content

What's hot

Startup Funding Report: Historical Analysis 2005 - 2014
Startup Funding Report: Historical Analysis 2005 - 2014Startup Funding Report: Historical Analysis 2005 - 2014
Startup Funding Report: Historical Analysis 2005 - 2014Mattermark
 
The State of Marketplaces - March 2020
The State of Marketplaces - March 2020The State of Marketplaces - March 2020
The State of Marketplaces - March 2020Battery Ventures
 
2018 Expansion SaaS Benchmarks
2018 Expansion SaaS Benchmarks2018 Expansion SaaS Benchmarks
2018 Expansion SaaS BenchmarksOpenView
 
What the Bot!? How Salesforce Geared Up for Chatbots
What the Bot!? How Salesforce Geared Up for ChatbotsWhat the Bot!? How Salesforce Geared Up for Chatbots
What the Bot!? How Salesforce Geared Up for ChatbotsGavin Austin
 
GCVP Social Outreach Strategies_jsahota_2014
GCVP Social Outreach Strategies_jsahota_2014GCVP Social Outreach Strategies_jsahota_2014
GCVP Social Outreach Strategies_jsahota_2014Jasmin Sahota
 
Innovation Showcase: How Amazon and USAA Build Inspiring Apps on App Cloud
Innovation Showcase: How Amazon and USAA Build Inspiring Apps on App CloudInnovation Showcase: How Amazon and USAA Build Inspiring Apps on App Cloud
Innovation Showcase: How Amazon and USAA Build Inspiring Apps on App CloudDreamforce
 
Findings from the 2016 digital business global executive study and research r...
Findings from the 2016 digital business global executive study and research r...Findings from the 2016 digital business global executive study and research r...
Findings from the 2016 digital business global executive study and research r...Deloitte Digital
 
Top 5 Nuggets of Wisdom: CMO Survey Results
Top 5 Nuggets of Wisdom: CMO Survey ResultsTop 5 Nuggets of Wisdom: CMO Survey Results
Top 5 Nuggets of Wisdom: CMO Survey ResultsDeloitte Digital
 
The Dynamics Changing The World of Automobiles - 2022 Outlook
The Dynamics Changing The World of Automobiles - 2022 OutlookThe Dynamics Changing The World of Automobiles - 2022 Outlook
The Dynamics Changing The World of Automobiles - 2022 OutlookWithum
 
DropDeck - Token Sale
DropDeck - Token SaleDropDeck - Token Sale
DropDeck - Token SaleVo Viet Anh
 
Entrepreneur Survey Data 2016
Entrepreneur Survey Data 2016Entrepreneur Survey Data 2016
Entrepreneur Survey Data 2016Jason Caplain
 
2017 BCVP Entrepreneur Survey
2017 BCVP Entrepreneur Survey2017 BCVP Entrepreneur Survey
2017 BCVP Entrepreneur SurveyJason Caplain
 
Top 5 'plays' to drive market growth for CMOs
Top 5 'plays' to drive market growth for CMOsTop 5 'plays' to drive market growth for CMOs
Top 5 'plays' to drive market growth for CMOsDeloitte Digital
 
NIN Ventures Investor Presentation
NIN Ventures Investor PresentationNIN Ventures Investor Presentation
NIN Ventures Investor PresentationNINVentures
 
Banking Industry Success: Build, Transform and Protect Value into 2020
Banking Industry Success: Build, Transform and Protect Value into 2020Banking Industry Success: Build, Transform and Protect Value into 2020
Banking Industry Success: Build, Transform and Protect Value into 2020Grant Thornton LLP
 
HubSpot Investor Marketing Deck 4q15
HubSpot Investor Marketing Deck 4q15HubSpot Investor Marketing Deck 4q15
HubSpot Investor Marketing Deck 4q15IR_HubSpot
 
How SaaS Provide Powerful Competitive Advantage To Industries
How SaaS Provide Powerful  Competitive Advantage To IndustriesHow SaaS Provide Powerful  Competitive Advantage To Industries
How SaaS Provide Powerful Competitive Advantage To IndustriesChandan Kumar
 

What's hot (20)

Startup Funding Report: Historical Analysis 2005 - 2014
Startup Funding Report: Historical Analysis 2005 - 2014Startup Funding Report: Historical Analysis 2005 - 2014
Startup Funding Report: Historical Analysis 2005 - 2014
 
The State of Marketplaces - March 2020
The State of Marketplaces - March 2020The State of Marketplaces - March 2020
The State of Marketplaces - March 2020
 
2018 Expansion SaaS Benchmarks
2018 Expansion SaaS Benchmarks2018 Expansion SaaS Benchmarks
2018 Expansion SaaS Benchmarks
 
What the Bot!? How Salesforce Geared Up for Chatbots
What the Bot!? How Salesforce Geared Up for ChatbotsWhat the Bot!? How Salesforce Geared Up for Chatbots
What the Bot!? How Salesforce Geared Up for Chatbots
 
GCVP Social Outreach Strategies_jsahota_2014
GCVP Social Outreach Strategies_jsahota_2014GCVP Social Outreach Strategies_jsahota_2014
GCVP Social Outreach Strategies_jsahota_2014
 
Innovation Showcase: How Amazon and USAA Build Inspiring Apps on App Cloud
Innovation Showcase: How Amazon and USAA Build Inspiring Apps on App CloudInnovation Showcase: How Amazon and USAA Build Inspiring Apps on App Cloud
Innovation Showcase: How Amazon and USAA Build Inspiring Apps on App Cloud
 
Findings from the 2016 digital business global executive study and research r...
Findings from the 2016 digital business global executive study and research r...Findings from the 2016 digital business global executive study and research r...
Findings from the 2016 digital business global executive study and research r...
 
Top 5 Nuggets of Wisdom: CMO Survey Results
Top 5 Nuggets of Wisdom: CMO Survey ResultsTop 5 Nuggets of Wisdom: CMO Survey Results
Top 5 Nuggets of Wisdom: CMO Survey Results
 
Jf seo ssl
Jf seo sslJf seo ssl
Jf seo ssl
 
The Dynamics Changing The World of Automobiles - 2022 Outlook
The Dynamics Changing The World of Automobiles - 2022 OutlookThe Dynamics Changing The World of Automobiles - 2022 Outlook
The Dynamics Changing The World of Automobiles - 2022 Outlook
 
2015-Sales-Infographic
2015-Sales-Infographic2015-Sales-Infographic
2015-Sales-Infographic
 
DropDeck - Token Sale
DropDeck - Token SaleDropDeck - Token Sale
DropDeck - Token Sale
 
Entrepreneur Survey Data 2016
Entrepreneur Survey Data 2016Entrepreneur Survey Data 2016
Entrepreneur Survey Data 2016
 
2017 BCVP Entrepreneur Survey
2017 BCVP Entrepreneur Survey2017 BCVP Entrepreneur Survey
2017 BCVP Entrepreneur Survey
 
Top 5 'plays' to drive market growth for CMOs
Top 5 'plays' to drive market growth for CMOsTop 5 'plays' to drive market growth for CMOs
Top 5 'plays' to drive market growth for CMOs
 
NIN Ventures Investor Presentation
NIN Ventures Investor PresentationNIN Ventures Investor Presentation
NIN Ventures Investor Presentation
 
Banking Industry Success: Build, Transform and Protect Value into 2020
Banking Industry Success: Build, Transform and Protect Value into 2020Banking Industry Success: Build, Transform and Protect Value into 2020
Banking Industry Success: Build, Transform and Protect Value into 2020
 
HubSpot Investor Marketing Deck 4q15
HubSpot Investor Marketing Deck 4q15HubSpot Investor Marketing Deck 4q15
HubSpot Investor Marketing Deck 4q15
 
Esports Entertainment Group ppt 042020
Esports Entertainment Group ppt 042020Esports Entertainment Group ppt 042020
Esports Entertainment Group ppt 042020
 
How SaaS Provide Powerful Competitive Advantage To Industries
How SaaS Provide Powerful  Competitive Advantage To IndustriesHow SaaS Provide Powerful  Competitive Advantage To Industries
How SaaS Provide Powerful Competitive Advantage To Industries
 

Similar to Logan Bartlett - Mattermark Webinar 4.30.2015

Pandoland 2015: Q1-Q2 State of Startups | Mattermark
Pandoland 2015: Q1-Q2 State of Startups | MattermarkPandoland 2015: Q1-Q2 State of Startups | Mattermark
Pandoland 2015: Q1-Q2 State of Startups | MattermarkMattermark
 
Create Gorgeous Marketing Dashboards Your Executives Will Love
Create Gorgeous Marketing Dashboards Your Executives Will LoveCreate Gorgeous Marketing Dashboards Your Executives Will Love
Create Gorgeous Marketing Dashboards Your Executives Will LoveRevenuePulse
 
Using Analytics to Grow the Small Business Portfolio
Using Analytics to Grow the Small Business PortfolioUsing Analytics to Grow the Small Business Portfolio
Using Analytics to Grow the Small Business PortfolioSaggezza
 
Redefining Success Through Digital Procurement Services: WNS Denali
Redefining Success Through Digital Procurement Services: WNS DenaliRedefining Success Through Digital Procurement Services: WNS Denali
Redefining Success Through Digital Procurement Services: WNS DenaliSheetalSharma899215
 
Restarting Enterprise Architecture in the age of Digital Transformation
Restarting Enterprise Architecture in the age of Digital TransformationRestarting Enterprise Architecture in the age of Digital Transformation
Restarting Enterprise Architecture in the age of Digital TransformationMichael Fulton
 
How to Articulate the Value of Enterprise Architecture
How to Articulate the Value of Enterprise ArchitectureHow to Articulate the Value of Enterprise Architecture
How to Articulate the Value of Enterprise Architecturecccamericas
 
Product Manager vs Product Owner: Who does what? - sv pcamp mar-18
Product Manager vs Product Owner: Who does what?   - sv pcamp mar-18Product Manager vs Product Owner: Who does what?   - sv pcamp mar-18
Product Manager vs Product Owner: Who does what? - sv pcamp mar-18Roger Snyder
 
Restarting enterprise architecture in the age of digital transformation
Restarting enterprise architecture in the age of digital transformationRestarting enterprise architecture in the age of digital transformation
Restarting enterprise architecture in the age of digital transformationJason Bloomberg
 
Making Website Data Actionable: Using Analytics to Build Better Engagement
Making Website Data Actionable: Using Analytics to Build Better EngagementMaking Website Data Actionable: Using Analytics to Build Better Engagement
Making Website Data Actionable: Using Analytics to Build Better EngagementMarketo
 
Digital transformation - New Solutions, New Marketing Opportunities (Steve Ro...
Digital transformation - New Solutions, New Marketing Opportunities (Steve Ro...Digital transformation - New Solutions, New Marketing Opportunities (Steve Ro...
Digital transformation - New Solutions, New Marketing Opportunities (Steve Ro...Boston Agile Marketing Group
 
Digital transformation - New Solutions, New Marketing Opportunities (present...
Digital transformation - New Solutions, New Marketing Opportunities  (present...Digital transformation - New Solutions, New Marketing Opportunities  (present...
Digital transformation - New Solutions, New Marketing Opportunities (present...Steve Robins
 
Building the Digital Business: The 2016 CIO Agenda
Building the Digital Business: The 2016 CIO AgendaBuilding the Digital Business: The 2016 CIO Agenda
Building the Digital Business: The 2016 CIO AgendaTesora
 
The 2015 Guide to B2B Marketing Technology
The 2015 Guide to B2B Marketing Technology The 2015 Guide to B2B Marketing Technology
The 2015 Guide to B2B Marketing Technology Radius
 
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14Lattice Engines
 
Scaling Your Digital Marketing Programs to Reach a Global Audience
Scaling Your Digital Marketing Programs to Reach a Global AudienceScaling Your Digital Marketing Programs to Reach a Global Audience
Scaling Your Digital Marketing Programs to Reach a Global AudienceMatt Oberdorfer
 
Silicon Peel Meetup #12
Silicon Peel Meetup #12Silicon Peel Meetup #12
Silicon Peel Meetup #12Ric Centre
 
Five critical strategies to succeed in your product management career
Five critical strategies to succeed in your product management careerFive critical strategies to succeed in your product management career
Five critical strategies to succeed in your product management careerAIPMM Administration
 
Your New Digital Business & APIs
Your New Digital Business & APIs Your New Digital Business & APIs
Your New Digital Business & APIs CA API Management
 
CA Project & Portfolio Management for Business Transformation : Prioritize, ...
CA Project & Portfolio Management for Business Transformation: Prioritize, ...CA Project & Portfolio Management for Business Transformation: Prioritize, ...
CA Project & Portfolio Management for Business Transformation : Prioritize, ...CA Technologies
 

Similar to Logan Bartlett - Mattermark Webinar 4.30.2015 (20)

Pandoland 2015: Q1-Q2 State of Startups | Mattermark
Pandoland 2015: Q1-Q2 State of Startups | MattermarkPandoland 2015: Q1-Q2 State of Startups | Mattermark
Pandoland 2015: Q1-Q2 State of Startups | Mattermark
 
Create Gorgeous Marketing Dashboards Your Executives Will Love
Create Gorgeous Marketing Dashboards Your Executives Will LoveCreate Gorgeous Marketing Dashboards Your Executives Will Love
Create Gorgeous Marketing Dashboards Your Executives Will Love
 
Using Analytics to Grow the Small Business Portfolio
Using Analytics to Grow the Small Business PortfolioUsing Analytics to Grow the Small Business Portfolio
Using Analytics to Grow the Small Business Portfolio
 
Redefining Success Through Digital Procurement Services: WNS Denali
Redefining Success Through Digital Procurement Services: WNS DenaliRedefining Success Through Digital Procurement Services: WNS Denali
Redefining Success Through Digital Procurement Services: WNS Denali
 
Restarting Enterprise Architecture in the age of Digital Transformation
Restarting Enterprise Architecture in the age of Digital TransformationRestarting Enterprise Architecture in the age of Digital Transformation
Restarting Enterprise Architecture in the age of Digital Transformation
 
How to Articulate the Value of Enterprise Architecture
How to Articulate the Value of Enterprise ArchitectureHow to Articulate the Value of Enterprise Architecture
How to Articulate the Value of Enterprise Architecture
 
Simmethod 2015 social media twitter case study
Simmethod 2015 social media twitter case studySimmethod 2015 social media twitter case study
Simmethod 2015 social media twitter case study
 
Product Manager vs Product Owner: Who does what? - sv pcamp mar-18
Product Manager vs Product Owner: Who does what?   - sv pcamp mar-18Product Manager vs Product Owner: Who does what?   - sv pcamp mar-18
Product Manager vs Product Owner: Who does what? - sv pcamp mar-18
 
Restarting enterprise architecture in the age of digital transformation
Restarting enterprise architecture in the age of digital transformationRestarting enterprise architecture in the age of digital transformation
Restarting enterprise architecture in the age of digital transformation
 
Making Website Data Actionable: Using Analytics to Build Better Engagement
Making Website Data Actionable: Using Analytics to Build Better EngagementMaking Website Data Actionable: Using Analytics to Build Better Engagement
Making Website Data Actionable: Using Analytics to Build Better Engagement
 
Digital transformation - New Solutions, New Marketing Opportunities (Steve Ro...
Digital transformation - New Solutions, New Marketing Opportunities (Steve Ro...Digital transformation - New Solutions, New Marketing Opportunities (Steve Ro...
Digital transformation - New Solutions, New Marketing Opportunities (Steve Ro...
 
Digital transformation - New Solutions, New Marketing Opportunities (present...
Digital transformation - New Solutions, New Marketing Opportunities  (present...Digital transformation - New Solutions, New Marketing Opportunities  (present...
Digital transformation - New Solutions, New Marketing Opportunities (present...
 
Building the Digital Business: The 2016 CIO Agenda
Building the Digital Business: The 2016 CIO AgendaBuilding the Digital Business: The 2016 CIO Agenda
Building the Digital Business: The 2016 CIO Agenda
 
The 2015 Guide to B2B Marketing Technology
The 2015 Guide to B2B Marketing Technology The 2015 Guide to B2B Marketing Technology
The 2015 Guide to B2B Marketing Technology
 
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
 
Scaling Your Digital Marketing Programs to Reach a Global Audience
Scaling Your Digital Marketing Programs to Reach a Global AudienceScaling Your Digital Marketing Programs to Reach a Global Audience
Scaling Your Digital Marketing Programs to Reach a Global Audience
 
Silicon Peel Meetup #12
Silicon Peel Meetup #12Silicon Peel Meetup #12
Silicon Peel Meetup #12
 
Five critical strategies to succeed in your product management career
Five critical strategies to succeed in your product management careerFive critical strategies to succeed in your product management career
Five critical strategies to succeed in your product management career
 
Your New Digital Business & APIs
Your New Digital Business & APIs Your New Digital Business & APIs
Your New Digital Business & APIs
 
CA Project & Portfolio Management for Business Transformation : Prioritize, ...
CA Project & Portfolio Management for Business Transformation: Prioritize, ...CA Project & Portfolio Management for Business Transformation: Prioritize, ...
CA Project & Portfolio Management for Business Transformation : Prioritize, ...
 

Logan Bartlett - Mattermark Webinar 4.30.2015

  • 1.
  • 2. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 2 Agenda • Who Am I? • State of the Start-Up Ecosystem • How Have VCs Found Deals Historically? • How has Data Impacted Venture Sourcing? • Trends for 2015 • Advice for Founders • Q&A
  • 3. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 3 Who Am I? • Investor at Battery Ventures focused on B2B software investing • Battery typically looks to write checks between $8 and $25M • Active with our firm’s investments in Coupa, Glassdoor and Yesware • www.loganvc.com
  • 4. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 4 State of the Start-Up Ecosystem
  • 5. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 1. Cost of starting a company is decreasing 5 Source: Mark Suster – Upfront Ventures
  • 6. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 2. Proliferation of micro vc and microbrews 6 Source: CB Insights
  • 7. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 3. Smart minds aren’t running to Wall Street 7 Source: Zero Hedge
  • 8. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 4. Market sizes are expanding 8 Source: Packetworks
  • 9. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 5. Distribution is enhancing market velocity 9
  • 10. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 6. Companies are staying private longer 10 Source: Mark Suster – Upfront Ventures
  • 11. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 7. Public money is playing in private markets 11 Source: CB Insights
  • 12. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 12 So…….. what??
  • 13. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 13
  • 14. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Valuations go up… 14 Source: Pitchbook
  • 15. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Round sizes go up… 15 Source: Tom Tunguz - Redpoint
  • 16. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Unicorns go up… 16 Source: CB Insights
  • 17. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 … And winners take all 17 Source: Play Bigger Advisors, LLC. #1 in Market, 76% All Others in Market, 24%
  • 18. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 18 Entrepreneurs should be all like….
  • 19. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 19 Because great companies are started in all markets 0 1,000 2,000 3,000 4,000 5,000 6,000 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Nasdaq For a full list of all Battery investments and exits, please visit www.battery.com Nasdaq
  • 20. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 20 You just need to keep building value …
  • 21. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 21 … and growing up and to the right
  • 22. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 How Have VCs Found Deals Historically? 22
  • 23. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Method 1: Smile and dial 23
  • 24. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Method 2: Networking and referrals 24
  • 25. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 How has Data Impacted Venture Sourcing? 25
  • 26. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 The Godfathers: LinkedIn and TechCrunch 26 • LinkedIn provided new insights into both companies and employees • Crunchbase crowdsourced funding information and provided extensive coverage on the start-up ecosystem
  • 27. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Commercialization for the have nots 27 • Companies like Facebook, Netflix, LinkedIn, Twitter, AirBnB etc. built tools to handle their scale that were later commercialized • Mattermark took practices that were done at the top venture firms and institutionalized it for the masses… . … and made it searchable by investor, stage, business model etc.
  • 28. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Tools have proliferated 28 Company-Focused People-Focused For a full list of all Battery investments and exits, please visit www.battery.com
  • 29. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 29 So…….. what??
  • 30. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Targeted outreach 30
  • 31. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Trends for 2015 31
  • 32. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 More dinosaurs gonna die 32 Bubble, My Ass: Some Unicorns Might Be Overvalued, But All Dinosaurs Gonna Die. By Dave McClure
  • 33. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 More security breaches are coming 33
  • 34. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Advice for Founders 34
  • 35. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Stay lean and talk to all potential customer… 35
  • 36. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 … and diligence VCs before reaching out 36
  • 37. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Don’t optimize for valuation early … 37
  • 38. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 … because it’s a long journey 38
  • 39. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 … but a fun one 39
  • 40. © 2015 ALL RIGHTS RESERVED ● MATTERMARK.COM ● (415) 366-6587 Q&A 40