Logan Peterson provides information on three free online certifications: Google Analytics, HootSuite Social Media Management, and Temple Harrisburg International Nonprofit Training and Leadership. The certifications help expand knowledge, provide skills for the workplace, and validate online profiles. Google Analytics focuses on data analytics strategy, segmentation, and key performance indicators. HootSuite emphasizes using their dashboard. The Temple program includes six online nonprofit courses. Pursuing these certifications sets students up for success in technology, data analysis, social media, and nonprofit involvement.

1. Logan Peterson
certifications.logpeterson.com

2.  Google Analytics
 HootSuite Social Media Management
 Temple Harrisburg International Nonprofit Training and Leadership (INTL)

3.  Expand your breadth of knowledge
 Learn skills to be directly used in the workplace
 Give your resume and online portfolio greater validation and credential
 Broaden the job markets to which you can apply

5.  What is required?
 Watch about 8 hours of video lecture
 Exam of 70 multiple choice questions testing your knowledge scoring at least an 80% in 90
minutes
 What is learned?
 Less about using the analytics dashboard
 More about data analytics strategy
 How to segment data to make data relevant
 How to determine key points of interest (KPI’s) for solving different types of business problems
 Etc.
 Is it really free?
 Yes… but the exam must be retaken every 18 months
 How does it relate to class?
 No matter what your career path, you will need to segment, interpret, and present data
 Helps develop the vocabulary base for these conversations
 With technology in every aspect of the work place, data can be collected at any level of the
organization

6.  What is required?
 Watch about 5 hours of video lecture
 Take an exam of 60 multiple choice questions testing your knowledge scoring at least an
80% in 60 minutes
 What is learned?
 Focuses less on social media strategy and more on how to utilize Hootsuite’s dashboard
 The dashboard is powerful and so this training is important for success in social media
management
 Is it really free?
 No… you need to pay $21/month, but there is a two-day free trial
 Sign up for the free trial, watch the videos, take the exam, get the URL for your
certification, and then cancel your subscription... No charge
 How does it relate to class?
 We live in a social media world
 No matter what you do, you will interact with social media professionally in some way
 This tool can help lower that burden of managing your pages and your organization’s
pages

7.  Six online non-credit courses through
Temple Harrisburg
 Each class consists of anywhere from
3-6 sessions and is done
 Online discussion with classmates as
well as an occasional project
 Classes include:
 International Collaboration on NGO and
Nonprofit Management - 1
 Marketing and Communications
 International Collaboration on NGO and
Nonprofit Management - 2
 Leadership and Management
 Program Evaluation and Measurement
 Financial Management
 Is it really free?
 Yes… because this certification
program is just starting it is currently
free to all Temple students/faculty
($1,500 value)
 How does it relate to class?
 Getting a job and making money is
great and essential to life
 But… holistic satisfaction comes from
making a difference
 This certification gives you the
credential to get into the nonprofit
sector and help make that difference

8.  The combination of these three certifications is pretty powerful
 Nonprofits make a difference in our communities
 But they have needs in the areas that we study in MIS 2101
 Technology implementation and training
 Using data to drive decisions
 Social media management
 When you will graduate, you will get a job
 But you will also have time to get involved with a nonprofit board of directors
 Benefits of this include:
 Networking
 Resume building
 Self-satisfaction of making a difference
 By working towards the INTL certificate and getting your education here at Temple
and also seeking additional certifications such as Google Analytics and Hootsuite…
you are setting yourself up for success
 And it’s all free.

9.  Hootsuite certification is about using their social media management dashboard
 Shortfall in the certification in that it does not discuss social media strategy
 To learn more about the strategy of social media, I recommend Gary Vaynerchuk’s
book: “Jab, Jab, Jab, Right Hook”
To see a summary of these certifications (with URL’s and the INTL discount code),
visit:
certifications.logpeterson.com