In its true essence, marketing is a contest for consumer attention. Getting it right can lead to phenomenal results, while even the tiniest error can make it vulnerable. Marketers endeavor in implementing healthy branding ideas. However, some nail it right while others fail it. This slideshare will benefit designers, marketers and business personnel alike in analyzing their own strategies and self-locating their status in the market.

1. 10
SMALL BUSINESSES
#MarketingMistakes
Should Avoid At All Cost
@LogoDesignGuru
#ThinkDesign | #LDG

2. In its true
essence,
marketing is a
contest for
consumer
attention
@LogoDesignGuru
#ThinkDesign | #LDG

3. Getting it right can
lead to phenomenal
results, while even
the tiniest error can
make it vulnerable
@LogoDesignGuru
#ThinkDesign | #LDG

4. What the gurus say
about marketing…
@LogoDesignGuru
#ThinkDesign | #LDG

5. “People don’t know
what they want
until you show it to
them”
- Steve Jobs
@LogoDesignGuru
#ThinkDesign | #LDG

6. “The aim of marketing
is to know and
understand the
customer so well that
the product or service
fits him and sells
itself”
- Peter Drucker
@LogoDesignGuru
#ThinkDesign | #LDG

7. Marketing blunders
have plagued hundreds
of brands. Even today,
brands suffer due to
fatal errors in marketing
@LogoDesignGuru
#ThinkDesign | #LDG

8. Some of the worst marketing mistakes brands ever
made and what you can learn from them…

9. #1 The Mascot
King’s Tyranny
Brand: Burger King’s first mascot that
surprised people by appearing from
nowhere at different locations. This made
people hate the brand rather than love it.
Lesson: Always test your marketing
strategy first.

10. #2 Colgate Meals,
Be Serious
Brand: Colgate decided to market its
brand by selling meals under
Colgate’s name. The results were
disastrous
Lesson: Always stick to what you do
best.

11. #3 The Unsinkable Titanic
Brand: Titanic was marketed as a
masterpiece of engineering. They
even went as far as to say that it
was unsinkable. After the ship sank,
the company went bankrupt.
Lesson: Always be truthful in your
marketing

12. #4 The Doritos
Princess
Brand: A commercial from Doritos
shows a child requesting her father
to play with her. The father negates
at first but agrees later upon seeing
a bag of Doritos in the hands of his
child. Seriously?
Lesson: Make your marketing
realistic.

13. #5 JP Morgan’s
Fumble
Brand: JP Morgan thought it would
be wise to give a chance to their
customers to chat with the Vice
Chairman of the company via a
public session on Twitter. A true
recipe for disaster.
Lesson: Always beware and be
ready for criticism from your
customers.

14. #6 Chevrolet’s
Marketing Genius
Brand: GM’s Marketing VP Jim
Campbell asked his company’s
employees not to use the term
”Chevy”, used affectionately by its
customers, but rather use the official
term “Chevrolet” in marketing efforts.
Lesson: The customer is always
right.

15. #7 Kayak’s Stair
Lift
Brand: Kayak showed a commercial
in which an elderly women is forced
to climb the stairs while her son
overtakes her “stairlift” to go
upstairs. This ad seems an insult to
elderly people.
Lesson: Don’t contradict reality and
ethics in marketing

16. #8 Home Depot’s
Eye for Detail
Brand: A tweet from Home Depot
which compares black men to
gorillas.
Lesson: Avoid racism in your
marketing campaigns.

17. #9 Netfilx and
Qwikster
Brand: Netflix marketed its
streaming online media platform as
“Qwikster”. The company sustained
heavy losses due this one mistake.
Lesson: Make rebranding relevant.

18. #10 The Sweeter
Side of Coke
Situation: Coke introduced a slightly
sweeter version of their beverage
replacing the original Coke. The
result was widespread protests by
Coke fans.
Lesson: Never replace your original
idea if it has been successful.

19. The essence of good marketing lies in …

20. Ability to capture customer attention

21. Maintain brand
reputation

22. Honesty in the
message

23. Sustain originality

24. Need more advice on good
marketing? Head towards
our ThinkDesign blog