1.
MASSIMO VIGNELLI
The Timeline Legacy Of A
20th Century Designer
1931-2014

2.
What made him an Iconic Designer?
The VERSATILITY of his
style and the
DIVERSITY of the
mediums
on which he designed
makes him an ICON
OF GRAPHIC
DESIGN history.

3.
His legacy has been immortalized …
Logo Design
Furniture Design Package Design
Book Cover Design
… through the implementation of
his design on business logos, book covers, shopping bags and furniture.

4.
I like design to be
semantically correct,
syntactically consistent,
and
pragmatically understandable.
I like it to be
visually powerful,
intellectually elegant,
and
above all timeless.
If you can't find it, design it…
MASSIMO
VIGNELLI

5.
Designs that were coherent and created an image of
discipline.
Poster for the Fort Worth
Art Museum.
Massimo Vignelli served as
design consultants to Knoll.

6.
Timeline of Vignelli’s Diverse Designs…
TUMBLERS
1957
1963
PNEUMATIC
I PIRELLI
STACKING
DINNERWAR
E
1964
1967
AMERICAN
AIRLINES
NYC
SUBWAY
1970
1977
ST. PETERS
CHURCH
AUSTRIAN
ARCHITECTURE
1980
1984
UNFINISHED
MODERN
1998
GUGGENHEI
M MUSEUM
UNITED
COLORS OF
BENETTON
1995
SAN
LORENZO
DESIGN
NY SUBWAY
MAP
2008
2010
THE
VIGNELLI
CANON

7.
1957: Tumblers
Three-color striped hand-
blown glass designed by
Massimo in 1957.

8.
1963: Pneumatici Pirelli
Advertisement for Pneumatici
(Tires). Promotes the safety
and reliability of Pirelli tires to a
younger, female customer.

9.
1964: Stacking Dinnerware
The winner of prestigious
Compasso d'Oro Award for
Good Design, the genius of the
design lies in the way it stacks
using straight sides and a small
lip on the bottom.

10.
1967: American Airlines
Massimo designed the classic
American Airlines Logo with
red and blue strips giving a
sense of patriotism. The logo
endured for over 40 years.

11.
1970: NYC Subway
The iconic signage for the New
York City Subway system was
also designed by Massimo
Vignelli in 1970s.

12.
1977: St. Peters Church
The interior of NYC’s Saint
Peter's Church was also
designed by Massimo Vignelli.

13.
1980: Austrian Architecture
Massimo introduced a new
wave of ‘Austrian Architecture’
with his aesthetic design skills
and intuitive poster ideas.

14.
1984: Unfinished Modern
Massimo offers inspiration and
breathes new life to
contemporary art with his
Unfinished Modern
Typography.

15.
1985: Handkerchief Chair
Vignelli Designs brought grace
and style to the high density
stacking chair with
Handkerchief armless design.

16.
1995: United Colors of Benetton
In the late 90s, Massimo
designed a consolidated
graphic with the name “United
Colors of Benetton”.

17.
1995: San Lorenzo Design
Massimo Vignelli's passionate
and moving homage to his
beloved Lella, silver jewelry for
San Lorenzo.

18.
1998: Guggenheim Museum
Guggenheim Museum in Italy
got it’s first identity designed
by Vignelli Associates.

19.
2008: NY Subway Map
In 2008, Massimo redid the
renowned NY subway Map.

20.
2010: The Vignelli Canon
In 2009 Massimo Vignelli
generously released a free pdf
document: The Vignelli Canon.

21.
And, his love for ‘Helvetica’ was so powerful…
YoucansayI
loveyouin
Helvetica.
Youcansayit
withHelvetica
ExtraLightifyou
wanttobereally
FANCY.
You can say I
hate you in
Helvetica.
You can say it
with Helvetica
Extra Dark if you
want to be really
LOUD.

22.
The Designer with a Modern Vision.
“The life of a designer is a life
of fight. Fight against the
ugliness. Just like a doctor
fights against disease. For us,
the visual disease is what we
have around, and what we
try to do is cure it somehow
with design.”
RIP Massimo Vignelli
You will not be forgotten!