The document discusses how typography has evolved from early forms like stone carvings to its current digital age. It provides examples of pre-digital typesetting technologies from woodblock printing to movable type. The digital revolution in the 1980s led to outline and bitmap fonts that could be designed using new tools. Major tech companies like Samsung, Apple, Google, Toshiba, Microsoft, Amazon, Sony, and HP are moving from conventional to digital typography and fonts in their logos and branding. The document encourages small businesses to also adapt digital font styles for their websites and promotions.

1. IN DIGITAL AGE
TYPOGRAPHIC SPUR

2. • Typography has been recognized from, and dated
back, to the early years of human civilization.
Initially, it existed in the form of stone carvings, and
then expanded with the innovation brought by the
invention of brushes and canvas.
It was further popularized through the art of
sketching and calligraphy. However, the advent of
digitization has caused a paradigm shift in the
world of typography.

3. PRE-DIGITAL TYPE TECHNOLOGIES
• Woodblock printing, 220 AD
• Wooden font molds, 1800s
• Handwriting and calligraphy, 3200 BC
• Photo-type setting, 1950s
• Movable type letterpress printing, 1040 AD
• Continuous casting, 1890s

4. DIGITAL TYPOGRAPHY (Mid 1980s
– Present)
• Outline (vector) fonts
• Bitmap (raster) fonts

5. Innovations in computers era
• provided a boost to typography,
• where designers started applying bitmaps and
vectors with the help of advanced tools like,
• RoboFont
• FontLab
• Glyphs

6. • Notice Tech Agencies And Corporations Are Moving
From Conventional Typography to Digital
typography

7. Font-asy of Tech Companies
• Let's Have A Look At How Digital Fonts Are Being
Used By Leading Tech Companies

9. • The largest South Korean company making
electronics, Samsung, uses the font Helvetica Black
with a modification to the “A”.

11. • In 2002, Apple started using a variant of the Adobe
Myriad font in its marketing. The text changed from
the serif Apple Garamond to the sans-serif Myriad
Apple.

13. • The Google wordmark is based on the Catull
typeface, an old style serif typeface designed by
Gustav Jaeger for the Berthold Type Foundry in
1982.

15. • The Toshiba logo uses the Eurostile® typeface. In
2002, the iconic “Toshiba logotype” was given a red
color and was made the official emblem of Toshiba
Group.

17. • Microsoft's new logo is in Segoe. It is their first logo
change since 1987 and it certainly feels fresher
than their aging mark in Helvetica Bold Italic.

19. • Amazon.com chose the book and bold weights of
the ITC Officina Sans family when it's logo was
created.

21. • The Sony logo has incorporated the modified form
of Clarendon typeface. However, the use of black
color in the logo symbolizes perfection, elegance,
integrity and the illustrious history of the brand.

23. • The font used in the HP logo is simple and
presented in italic. It comes into view vertically, in a
bold and unique manner, capturing the entire
concentration and appreciation of the viewer.

24. Take Away
• Small businesses should become accustomed to
this trend sooner rather than later, and adapt a
strategy of using technological font styles on their
websites and promotional materials.

25. HOPE YOU LIKED THE
PRESENTATION
• PLEASE SHARE YOUR OPINIONS