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sneak peak into the
colors
Exclusive
Of
healthcare branding
Most people make a
subconscious
judgment about a person, environment,
or product within
90 seconds of initial
viewing and ...
The research
holds valid for
healthcare
brands
The healthcare
industry can be
categorized into
four sections
Pharmaceutical Sector
The development of medicines,
procedures and technology that
enable care
Hospitals and Clinics
The administration of healthcare
itself, on the part of physicians
Health and Medical Insurance
A fee that patients and
organizations use to pay for
medical care
Peripheral products
Other products or services that are
not directly associated with
healthcare but contribute to it like
...
The choice of color
for healthcare is
limited to and
governed by certain
rules
Let’s take a look
5
Cool color
5
The colors from the cooler side of the spectrum
are used in healthcare branding and logo design
Blue is the ruling color
All colors are from the cooler side of the spectrum
Color
4
The color palette mainly comprises of the shades
of blue to an extent that it appears over-used.
Wordmarks usually appear in monochrome
Secondary
3
The colors obtained from the combination of
primary colors
The use of secondary colors are limited and some pharma
brands use colors from the warmer side of spectrum
primary Seconda...
Of symbols
2
Healthcare brands have experimented with
the use of colors in symbols
Notice the colors from warm spectrum are
introduced in symbols
Color1
The choice of colors is either complementary,
contrasting or analogous.
Notice complementary and contrasting color
palettes
Are you looking for ways to
brand your business?
Go here
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Exclusive Sneak Peek into the Colors of Healthcare Branding

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It takes 90 seconds for a customer to form an opinion about your service and most of the time it is based on colors association with the product, your attitude towards them, and how you make them feel. The healthcare sector is no exception to the rule. The choice of colors in healthcare branding play a crucial role in spreading the message and making it memorable.

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Exclusive Sneak Peek into the Colors of Healthcare Branding

  1. 1. sneak peak into the colors Exclusive Of healthcare branding
  2. 2. Most people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
  3. 3. The research holds valid for healthcare brands
  4. 4. The healthcare industry can be categorized into four sections
  5. 5. Pharmaceutical Sector The development of medicines, procedures and technology that enable care
  6. 6. Hospitals and Clinics The administration of healthcare itself, on the part of physicians
  7. 7. Health and Medical Insurance A fee that patients and organizations use to pay for medical care
  8. 8. Peripheral products Other products or services that are not directly associated with healthcare but contribute to it like rehabs, gyms and wearables
  9. 9. The choice of color for healthcare is limited to and governed by certain rules
  10. 10. Let’s take a look
  11. 11. 5
  12. 12. Cool color 5 The colors from the cooler side of the spectrum are used in healthcare branding and logo design
  13. 13. Blue is the ruling color All colors are from the cooler side of the spectrum
  14. 14. Color 4 The color palette mainly comprises of the shades of blue to an extent that it appears over-used.
  15. 15. Wordmarks usually appear in monochrome
  16. 16. Secondary 3 The colors obtained from the combination of primary colors
  17. 17. The use of secondary colors are limited and some pharma brands use colors from the warmer side of spectrum primary Secondary
  18. 18. Of symbols 2 Healthcare brands have experimented with the use of colors in symbols
  19. 19. Notice the colors from warm spectrum are introduced in symbols
  20. 20. Color1 The choice of colors is either complementary, contrasting or analogous.
  21. 21. Notice complementary and contrasting color palettes
  22. 22. Are you looking for ways to brand your business? Go here
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It takes 90 seconds for a customer to form an opinion about your service and most of the time it is based on colors association with the product, your attitude towards them, and how you make them feel. The healthcare sector is no exception to the rule. The choice of colors in healthcare branding play a crucial role in spreading the message and making it memorable.

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