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How Real Estate Start ups Can Wow Their Clients

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Real Estate start-ups are often baffled by the choice of professional identity design. Being a risky business start-up in itself, they cannot choose to risk their brand identity any further. They can still surprise their clients with a unique marketing strategy. Here is a simple guide for real estate start-ups to wow their clients.

Published in: Real Estate, Design
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How Real Estate Start ups Can Wow Their Clients

  1. 1. How Real Estate Start-ups can Wow their clients
  2. 2. Real Estate brands emerging in the past two decades became an instant success. • But you are aiming for more, aren't you? • you want to entice your clients and win them over for life Find real estate logo inspirations
  3. 3. We will tell you 3 ways to add wow factors 1. Create brand Awareness 2. Envision Customer Journey 3. Be web savy More ways to add wow factors
  4. 4. Brand Awareness your first interaction • How you can reach your audience • How real estate start-ups can keep it simple • How to maintain uniformity in offerings Answering important brand queries
  5. 5. Brand awareness Via Poster Designs Create unique poster designs that communicate your brand image in a subtle yet cool way. Take Century 21 for instance, can you see the hut and the pathway in the background? This is a practical implementation of the logo. More on Poster designs
  6. 6. Brand Awareness via Product Branding Spread your name through word of mouth because this is the most strongest form of marketing and has unlimited reach. Your prospects will be amazed if you are frequently discussed. They will be driven to your brand wanting to know more.
  7. 7. Brand Awareness via Word of mouth Spread your name through word of mouth because this is the most strongest form of marketing and has unlimited reach. Your prospects will be amazed if you are frequently discussed. They will be driven to your brand wanting to know more.
  8. 8. 2. Customer Journey Step into their shoes How can you surprise your customer How to make the customer feel valued How to appear as the fittest real estate provider
  9. 9. Customer Journey via Easy Accessibility • Be a household name that everybody loves to talk about. Use standard colors and fonts and always leave contact details with your signage. Now if this car travels in a neighborhood, everyone would know what number to dial when they have to purchase property.
  10. 10. Customer Journey via Building anticipation • Create excitement in each level of interaction with the customer. Small tokens of brand identity reminders help in building anticipation. Perhaps a key or a welcome mat at the door with your logo makes the customer own your brand. If you are creative enough the client will go all the way to provide feedback. Read more about reviews
  11. 11. Customer journey via appearing in unexpected places Think of possible places to make an appearance where your client was not expecting you. Any real estate brand can do mass advertising but when you surprise your customer, they never forget your identity. Century 21 made an appearance in the graphics of a popular game and truth be told that's beyond smart.
  12. 12. 3. Tech-savvy Brand • How you can connect to your audience • How many platforms to widen your reach • How professional can you appear
  13. 13. Tech-savvy Brand via Create a mobile -friendly app Create an app that provides an easy glimpse of your website, reviews, a portfolio of completed projects and lists of categorized property for sale, That's what the visitor is looking for. All that synced to a uniform brand identity brings out the best user experience Answering important brand queries
  14. 14. Tech-savvy brand via Create responsive web design Make sure the web layout is responsive and delivers a uniform message across all platforms. So far, the giants in real estate have not fully explored this avenue. If you are a start-up business you have an edge. Your clients are on hand held devices so should you.
  15. 15. Tech-savvy brand Strong Call to actions like this one makes a difference when portraying your business values. Century 21 has a clear CTA that reflects their specific niche in real estate which are home buyers. They have left clear messages all around so that the clients come to them when in need.
  16. 16. What's missing in your Real Estate brand identity? Figured out yet? Get real estate logos

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