To connect your brand with your customers, it’s essential to create a “humanizing design”. Easier said than done, right? As the world is globalizing, the need to affect humans mentally and emotionally is becoming widespread. So, whether it’s easy or not, you have to create the connection. If a logo derives positive connotations — well and good. However, if it spurs negative reactions, such as the Airbnb logo, then no need to worry. Your aim should be to relate your brand with human psychology, and once that’s achieved, you are good to go. Remember that each human on this planet perceives your brand differently unless the message is straightforward. While some people will hate or dislike you, many will also like or love you. This said, it’s always better to make sure “one meaning” is delivered.

1. Through
Humanizing Design
13
Ways to Provoke
PsychologicalResponses
Custom Logo Designs
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2. @LogoDesignGuru
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3. Striking aren’t they?
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4. What’s the one thing that makes these
famous logos memorable?
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5. It’s the human element
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6. Small businesses and startups
can capitalize on human
element to create brand
differentiation
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7. But for that they need to
understand their target audience
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8. People will buy your idea, service and product only
if it gives a sense of bonding
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9. You need to
incorporate the
factor of trust
and care in
your design
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10. There are 13 ways through
which you can incorporate
human element in your logo
design to make it …
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11. Powerful
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12. Captivating
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13. Emotional
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14. 1. A brand tagline that
connects to your customers’
requirements
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15. 2. The colors that induce
emotional responses of
trust and faith
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16. 3. A shape that explains
your brand ideology in a
positive gesture
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17. 4. An icon narrating
that your company
upholds cultural
values
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18. 5. A symbol explaining
reliability and consistency
as your brand’s attitude
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19. 6. The design
expressions that provoke
constructive and long
term relationship
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20. 7. A visual reflecting desired emotions, for instance:
a. An insurance company’s logo will signify a sense of security
b. A café logo will focus on nostalgia
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21. 8. A focused design illuminates powerful feel of the
brand
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22. 9. The minimalist
art pleasing the
customer retention
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23. 10. An intelligent space
communicating brand’s core
message
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24. 11. A visual metaphor
connecting audience to
brand insights
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25. 12. A font narrating the emotions
connected to your brand
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26. 13. An element that is
flexible for creating
elegance in the design
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27. Creating a humanized custom logo design
sounds easy, but it is tricky.
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28. @LogoDesignGuru
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Try to strike a balance when creating a
humanized design

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