2. Make Sure You Reach The Right
Audience-
It’s Not Enough
To Simply
Produce Art
You Need to
Promote It too
You have an inherent need to create and leave
your mark on the world
Making sure you reach the right audience,
especially potential buyers, is crucial to your
success
Compiled by author from source: agora-gallery.com Image Source: Google Images
3. Decide What To Achieve-
Promote
Accordingly:
Try building a
reputation and a
collector base
If you are just
starting out….
Do you want to move on to
international?
Do you want to make a mark in
your community based on your
medium?
Do you want to develop the
interest felt by people to your
particular theme?
Compiled by author from source: agora-gallery.com Image Source: Google Images
4. Consistency-
“I fear not the man who has
practiced 10,000 kicks once, but I
fear the man who has practiced
one kick 10,000 times.” Bruce Lee
Instead of exploring lots of styles and not
mastering anything, start by focusing on one
style and mastering it to the absolute limits of
your ability
Compiled by author from source: artmarketingsecrects.com Image Source: Google Images
5. Primary Areas Of Consistency-
Subject
Matter
Image
Quality
Presentation
Message
Don’t mix abstracts, figurative work, and
landscapes in the same show
All created Images should have a similar process
and have a cohesive look and feel
Consistent framing or canvas mounting style for
paintings
Letterhead, business cards, flyers, emails,
newsletters, social media and your website should
all communicate the same message
Compiled by author from source: artmarketingsecrets.com Image Source: Google Images
6. Guidelines For Portfolio
Development-
General Rules For Portfolio
Development:
Well executed Succinct Strong bio
It’s the visual that counts, along with
Images, include captivating text
Size, media, and title should be
included, and a brief description of the
work
Share your background, how your art
developed, what inspires you the most,
and what you can give to the world
Compiled by author from source: agora-gallery.com Image Source: Google Images
7. The Power Of The Internet-
Today, people
are selling more
work on social
media
Without leaving
home or seeing
the buyers
Focus on 1-2 of
these sites
when you’re
getting started
Facebook Twitter
Instagram
Pinterest Google+
Compiled by author from source: agora-gallery.com Image Source: Google Images
8. Choosing Social Media Sites-
When picking
social media
platforms
where you’ll be
promoting your
work….
Consider
Three
Things:
Audience (who is using the site?)
Behavior (Does it allow audience interaction)
Content (What content is typically shared?)
Compiled by author from source: agora-gallery.com
9. Audience-
Just as every artist
has their own style,
their works also
attract different
audiences
Some may use Instagram, others may use
Pinterest
Who uses the social media you want to use;
know your market
Not sure? – Show your work in public places
and note peoples reaction
Compiled by author from source: agora-gallery.com Image Source: Google Images
10. Content-
Whatever platform you choose, it should be
one where it is common to share artwork
If you are the first person to start selling art
in a new marketplace, you do have the
element of originality, but how many
collectors will be there to see it?
Be sure that this is a place where collectors
are actively looking to find art
Compiled by author from source: agora-gallery.com Image Source: Google Images
11. Using Pinterest To Promote-
Have you ever used
corkboards to visually
keep track of ideas?
Pinterest has taken
that concept and
applied it online
It has over 10 million
unique visitors per
month
It allows people to share images found online
with ease, connecting users from around the
world
Pinterest has become an important tool for
artists and galleries because it revolves
around images
It also has established itself as a major
resource for professionals and DIY interior
designers
Compiled by author from source: agora-gallery.com Image Source: Google Images
12. Pinterest-
Pros:
Group boards encourage more pins
Members of group boards
automatically see all pins
Followers of one member will be more
likely to follow other members
Cons:
You can’t control what others pin
You must share the spotlight
The more contributors who join the
group board, the less your own pins
will be seen
13. Promote On Instagram-
Artists now use Instagram
to show their process
because it focuses on
sharing images
Vogue reports artists
regularly sell their
paintings straight from
their feed
Inspirations
Events
Abilities
Work in
Progress
Studio
Shots
Post:
Compiled by author from source: agora-gallery.com Image Source: Google Images
14. Instagram-
Pros:
Suits artwork sales since it’s a visual-
oriented platform
Post directly from your phone without
needing to use a computer
Easily share Instagram posts on
Facebook and Twitter
Cons:
Direct links to a website only work in
your bio, not in a post’s caption
Only works on mobile, not on a
computer
15. Creating Facebook Page-
Log in to Facebook, using your
personal account
On the top right hand side of the
page, from the drop-down
selections click on ‘Create Page.’
You’ll then be taken to a page that
asks this information:
Local business or place
Company, organization or
institution
Brand or product
Artist, band or public figure
(choose this option)
Entertainment
Cause or community
Compiled by author from source: agora-gallery.com
16. Facebook-
Pros:
Get free insights and follow how well your
posts are doing
Schedule posts directly on Facebook with
a business account
Easily link to other social media channels
and share posts from Twitter, Instagram,
and Pinterest
Cons:
With the changes to Facebook’s algorithm,
it can be hard to get your content seen
without paying
If you want community engagement, it
may be best to start a Facebook group
Facebook groups take a lot of time to
manage, you may spend a lot of time
policing the group
17. 4 Phases Of Art Marketing-
The 4 phases of
the art marketing
model are:
1. The
Attraction
Phase
2. The
WOW Phase
3. The
Relationship
Phase
4. The Sales
Phase
Compiled by author from source: artmarketingsecrets.com Image Source: Google Images
18. Building Relationships-
Don’t be disappointed; instant sales do
happen, but not often
Lead the buyer into the next phases
of your art marketing process
and create a customer for life
Compiled by author from artmarketingsecrets.com Image Source: Google Images
19. CONTACT US FOR THE FULL
PRESENTATION:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
20. Sources Cited:
• 5 Steps to Promoting Your Art on Facebook - Agora Advice Blog. (2014, October 31). Retrieved from
http://www.agora-gallery.com/advice/blog/2014/10/31/promoting-your-art-on-facebook/
• "6 Things You Can Do To Promote Your Art." Agora Advice Blog. N.p., 25 Aug. 2016. Web.
7 Dec. 2016. <http://www.agora-gallery.com/advice/blog/2016/08/25/promote-your-art/>.
• April, Jen. "Facebook Group, Page, or Both? Find Out What's Right for You!" The DRIVE. N.p.,
31 Mar. 2016. Web. 25 Jan. 2017. <https://blog.scottsmarketplace.com/facebook-group/>.
• Dan. "Artists – Do You Use Group Boards in Pinterest to Promote Your Art?" EmptyEasel.com:
Painting Tips, Artist Reviews, Selling Art Online and More. N.p., n.d. Web. 24 Jan. 2017.
<http://emptyeasel.com/2016/02/17/artists-do-you-use-group-boards-in-pinterest-to-promote-
your-art/>.
• Daniel. "3 Reasons Why Consistency is King For The Successful Artist." Art Marketing Secrets. N.p.,
30 Apr. 2016. Web. 8 Dec. 2016. <http://artmarketingsecrets.com/2016/04/3-reasons-consistency-
king-successful-artist.html
21. Sources Cited:
• Daniel. "SEO For Artists: Share Google's Love For Art!" Art Marketing Secrets. N.p., 2010.
Web. 27 Nov. 2017. <http://artmarketingsecrets.com/2010/11/seo-for-artists-share-
googles-love-for-art.html>.
• "Finding Art Collectors Through Social Media." Agora Advice Blog. N.p., 10 May 2016. Web.
24 Jan. 2017. <http://www.agora-gallery.com/advice/blog/2016/05/10/finding-art-
collectors-through-social-media/>.
• "How to Promote Your Art on Instagram." Agora Advice Blog. Agora Gallery, 5 Apr. 2016.
Web. 18 Jan. 2017. <http://www.agora-gallery.com/advice/blog/2016/04/05/promote-art-
instagram/>.
• "Which Social Media Channel is Right for Your Art Business? | Artwork Archive." Inventory
Software for Artists and Collectors | Artwork Archive. N.p., n.d. Web. 25 Jan. 2017.
<https://www.artworkarchive.com/blog/which-social-media-channel-is-right-for-your-art-
business>.
