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Introduction to
Academic Blogging
Benefits of academic blogging
Writing for blogs
Copyright & licensing for blogs
University of Edinburgh Academic
Blogging Service
Photo by LinkedIn Sales Navigator on Unsplash
Benefits of
Professional
Blogging
wocintech (microsoft) – 182, CC BY 2.0, https://flic.kr/p/Fv4HN8
develop your writing skills
try different writing styles
Image by Brad Neathery on Unsplash
share your ideas
connect with your peers
build community
wocintech stock – 65, CC BY 2.0. https://flic.kr/p/ER8m2S
disseminate & amplify your
research
engage with the public
bring your research to new
audiences
increase exposure & impact
Public domain image by jarmoluk on Pixabay
build a professional
portfolio
keep a record of your
work
curate your professional
identity
Open World, http://lornamcampbell.org/
record events you’ve
attended, organized or
spoken at
ALTC 2018, Chris Bull for ALT, CC BY NC 2.0
reflect on your
learning, research &
professional practice
Photo by Hannah Olinger on Unsplash
keep a private
journal
Photo by A L L E F . V I N I C I U S Δ on Unsplash
Writing
for
blogs
Pixabay, No Attribution Required
introduce yourself!
Open World, http://lornamcampbell.org/
Introduce
your research
Fluffy Sciences,
http://fluffysciences.com/about-my-research/
short
concise
catchy title
engaging opening
paragraph
Pixabay, No Attribution Required
longer discursive posts
are fine too
Photo by Nick Morrison on Unsplash
find your own voice
experiment with
different writing styles
let your blog evolve
Photo by Jason Rosewell on Unsplash
think about your
audience
avoid jargon and
overly scholarly terms
Photo by davide ragusa on Unsplash
think carefully about the
language you use to
communicate your
research
@wellcometrust,
https://twitter.com/wellcometrust/status/1168481192175226880?s=20
amplify your posts with
social media
the best blogs are part of
a conversation
Photo by Clem Onojeghuo on Unsplash
be courteous
think about what you
write
Photo by Tiago Felipe Ferreira on Unsplash
experiment
be creative
have fun : )
Ada Lovelace Day, University of Edinburgh, CC BY, Lorna
M. Campbell
Finding & Using
Open Licensed
Images
Litherland, CC BY NC ND, Flickr
I can use any image I find on the internet
because it’s in the public domain.
true / false
I can use any image I find on the internet
because it’s in the public domain.
RRZEicons, CC BY SA, Wikimedia Commons
I can use any public domain image I find
on the internet.
true / false
I can use any public domain image I find
on the internet.
RRZEicons, CC BY SA, Wikimedia Commons
I can use any image I find on the internet
as long as I attribute the creator.
true / false
I can use any image I find on the internet as
long as I attribute the creator.
RRZEicons, CC BY SA, Wikimedia Commons
I can use any Creative Commons licensed
image I find on the internet as long as I
attribute the creator.
true / false
I can use any Creative Commons licensed
image I find on the internet as long as I
attribute the creator.
Legislation that protects the
rights of authors of creative
works, for a set period of time.
Copyright
Copyright, by ProSymbols, CC BY
Public domain resources are no
longer under protection, or
have been actively dedicated to
the public for free use.
Public Domain
Public Domain – CC0
Provides permission, or
authorisation, to re-use a
copyrighted work.
A licence
Agreement, by Setyo Ari Wibowo, CC BY
Provide permission to freely
use copyright works under
certain terms and conditions.
Open Licences
Creative Commons Downloads
CC BY-NC-ND 2.0, Kristina Alexanderson, Flickr
Creative Commons (CC) provide a range of open
licenses that enable the free distribution of
otherwise copyrighted work.
CC BY-SA 2.0, ricardo56, https://www.flickr.com/photos/48305871@N00/33350050260
CC BY-SA, Attribution Share-Alike. Re-mix, re-use, re-share - provide
attribution to the author and re-share under the same licence.
CC BY, Attribution. Re-mix, re-use, re-share - provide attribution to the
author
CC BY-NC, Attribution Non-Commercial. Re-mix, re-use, re-share - provide
attribution to the author and do not use for profit.
CC BY-ND, Attribution Non-Derivative. Re-use, re-share - no changes to
content, and provide attribution to the author
CC 0, No Rights Reserved. Re-mix, re-use, re-share, no attribution. CC0
enables creators to waive all copyright and place their works in the public
domain.
Always give credit, attribution, to the creator of a
resource
Good: CC heart cupcakes, CC BY 2.0, David
Kindler, https://flic.kr/p/dzSp17
Average: CC BY, D. Kindler
Incorrect: Creative Commons / CC
Incorrect: D. Kindler
Attributing your own resources
© A. Smith, 2019
© A. Smith, CC BY, 2019
A. Smith, CC BY, 2019
© A. Smith, University of Edinburgh, CC BY, 2019
A. Smith, University of Edinburgh, CC BY, 2019
Open Licensed Images
Google Image Search, https://www.google.co.uk/
Always double check the licence
of images you find through
Google’s Labeled for Reuse
image search.
Right click for Google reverse image search on Chrome, https://www.google.co.uk/
Right click for Google reverse image search, https://www.google.co.uk/
TinEye Reverse Image Search, https://www.tineye.com/
Flickr CC Seach, https://www.flickr.com/
Wikimedia Commons, https://commons.wikimedia.org/
Pixabay, https://pixabay.com/
Rijksmuseum, https://www.rijksmuseum.nl/en
Wellcome, https://wellcome.ac.uk/
NSDL, https://nsdl.oercommons.org/
Media Hopper Create Open Media Bank, https://media.ed.ac.uk/channel/Open%2BMedia%2BBank/76589901
Image Collections, http://images.is.ed.ac.uk/
Centre for Research Collections on Flickr, https://www.flickr.com/photos/crcedinburgh
Open.Ed, University of Edinburgh OER Service, https://open.ed.ac.uk/
OpenStax, https://openstax.org/
Creative Commons Search, https://search.creativecommons.org/
Dos and Don’ts
Do:
• Use Google search tools to find CC
licensed images for reuse.
• Use reverse image search to check
source & attribution.
• Get into the habit of only using CC
licensed content.
• Double check the licence.
Don’t:
• Assume you can reuse any content
you find on the internet.
• Use material unless it is explicitly
licensed for reuse or in the public
domain.
RRZEicons, CC BY SA, Wikimedia Commons
Academic Blogging
Service
https://www.ed.ac.uk/infor
mation-services/learning-
technology/blogging
blogs.ed
https://blogs.ed.ac.uk/
Blogging FAQ
https://edin.ac/30kGvFD
Using WordPress
http://edin.ac/2Ntfa2R
Writing Engaging Blog Posts
https://edin.ac/30geDCw
Terms & Conditions
http://edin.ac/30QrKv6
Pixabay, No Attribution Required
Teaching Matters
Academic Blogging
Mini-Series
https://edin.ac/2I9NbAi
Blogging to Build
your Professional
Profile
https://thinking.is.ed.ac.uk/
professional-blogging/
Blogging to enhance professional practice
https://edin.ac/30guGjK
Lorna M. Campbell
OER Service
Information Services Group
University of Edinburgh
lorna.m.campbell@ed.ac.uk
https://open.ed.ac.uk/
http://lornamcampbell.org/
@LornaMCampbell
CC BY, Lorna M. Campbell, University of Edinburgh, unless otherwise indicated.

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Introduction to Academic Blogging

Editor's Notes

  1. Copyright protects the rights of authors of creative works. You don't need to register copyright or put the copyright symbol on your work. Once you have created an original piece of work, be it a photograph, sound recording, painting, or paper, your rights as the author of that work are protected.
  2. A licence is the permission or authorisation to re-use a copyrighted work. By applying a licence you aren't giving up your copyright, the work is still yours, what you are saying is how someone else can, and can not, re-use your work.
  3. A licence is the permission or authorisation to re-use a copyrighted work. By applying a licence you aren't giving up your copyright, the work is still yours, what you are saying is how someone else can, and can not, re-use your work.
  4. A CC BY licence allows anyone to re-mix, re-use & re-share, so long as attribution, or credit, is given to the author. This means you can take a picture, change it, put it on a mug, and sell it if you wish. A CC BY-SA, or ShareAlike licence, allows anyone to re-mix, re-use, & re-share, so long as credit is provided to the author and any new work is shared under the same licence. So we could take that picture, cut it up, put it in a collage, so long as the collage was also licensed CC BY-SA so that someone else could re-use and re-share the work. We call this copy-left.
  5. Here are three examples of attribution. We have a picture of a plate with iced cupcakes topped with a CC inside a circle. And here are three possible attributions. The first, or Good, attribution is how I prefer to do it. It has the title, the authors name and which platform the work is from, and the licence information. The title and the licence have been hyperlinked through to the source of the image and the source of the licence, but if we saw this on a poster where we couldn’t click on a link, there’s enough information here that we could go online ourselves and find the original image and the authors other works.
  6. Here are three examples of attribution. We have a picture of a plate with iced cupcakes topped with a CC inside a circle. And here are three possible attributions. The first, or Good, attribution is how I prefer to do it. It has the title, the authors name and which platform the work is from, and the licence information. The title and the licence have been hyperlinked through to the source of the image and the source of the licence, but if we saw this on a poster where we couldn’t click on a link, there’s enough information here that we could go online ourselves and find the original image and the authors other works.
  7. http://www.images.is.ed.ac.uk is the University of Edinburgh’s online collection of digitised library, galleries, museum, and archival content. Where possible content has been openly licensed.
  8. Here are three examples of attribution. We have a picture of a plate with iced cupcakes topped with a CC inside a circle. And here are three possible attributions. The first, or Good, attribution is how I prefer to do it. It has the title, the authors name and which platform the work is from, and the licence information. The title and the licence have been hyperlinked through to the source of the image and the source of the licence, but if we saw this on a poster where we couldn’t click on a link, there’s enough information here that we could go online ourselves and find the original image and the authors other works.