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Lorraine K. Lee Resume

3+ years at LinkedIn, currently on the editorial team as a News Editor writing and curating the professional news our members need to be more productive and successful; previously led editorial efforts for LinkedIn SlideShare. On temporary assignment in Hong Kong.

I received my Bachelor of Science from Northwestern's Medill School of Journalism.

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Lorraine K. Lee Resume

  1. 1. Lorraine K. Lee EXPERIENCE LinkedIn News Editor | Hong Kong, China (temporary assignment) Nov. 2016. – Present News Editor | San Francisco, CA Feb. – Oct. 2016 • Write Daily Rundown, a daily digest for the “everyday professional” of the breaking news and trends she needs to know; write script for accompanying video • Write headlines, deks, and descriptions; curate first- and third-party content for Trending Storylines, daily news feeds about the most important stories in your industry • Collaborate with cross-functional teams to provide editorial feedback on internal and external products • Spearheaded US athlete content package around the Olympics; 20+ posts from athletes including Golden State Warriors’ Andre Iguodala; softball star Jennie Finch; and Champions Tour golfer Mark O’Meara • Launched LinkedIn Record with 150 videos from 50 Influencers in the first week LinkedIn SlideShare Jan. 2015 – Feb. 2016 News Editor | San Francisco, CA • Led editorial initiatives for SlideShare, a top-100 visited site in the world (Sept.-Feb. '16) • Collaborated with VCs, universities/professors, and Influencers to acquire high-quality content • Wrote content and built decks for Creator's Hub, a user resource for succeeding on SlideShare • Engaged +811K social media followers across channels (increased audience 18% YoY) • Co-hosted tweet chats (#GetRealChat and #CMWorld) with industry experts generating 70.8M impressions Associate Content Editor | San Francisco, CA Oct. 2013 – Dec. 2014 • Engaged +688K social media followers across channels (increased audience 42% YoY) • Composed bi-weekly newsletter (distribution to 20M people) in SendGrid using HTML, CSS to drive blog and site traffic through distributing top content • Wrote and edited posts on SlideShare blog (300K visitors/month); visits and page views doubled to 2.4M and 3.6M respectively from Dec. 2013-2014 • Revamped all text across SlideShare’s website and developed Style Guide to create consistent voice and tone imo messenger Aug. 2012 – Oct. 2013 Marketing & PR | Palo Alto, CA • Implemented SEO techniques that improved visibility of imo web pages • Organized company's first-ever 24-hour “hackathons” at Northwestern University & University of Michigan; organized social media campaign for iPad mini giveaway; pitched and received press for both events • Wrote and pitched press releases in English and French to international sites; received coverage in popular French tech blogs such as Presse-Citron, resulting in a higher app rating in France • Wrote blog posts highlighting product updates and new features Leo Burnett Group Sept. 2011 – Dec. 2011 Corporate Communications Residency | Chicago, IL • Wrote and pitched press releases generating millions of earned media impressions; picked up in top publications including Advertising Age, New York Times; Wrote and pitched media alerts picked up in publications like NBC Chicago • Composed daily email summarizing top Leo Burnett/Arc/Lapiz news for top-level executives; Created internal and external communications on behalf of top level executives, including Leo Burnett Worldwide CEO Tom Bernardin and Leo Burnett USA CCO Susan Credle; Wrote media backgrounders for executives EDUCATION Medill School of Journalism, Northwestern University | Evanston, IL Jun. 2012 Bachelor of Science in Journalism; Minor in French SKILLS & INTERESTS Languages | French (basic fluency and literacy) Technical Skills | Proficient with Adobe Photoshop, InDesign; familiar with HTML/CSS; video editing Interests | Reading, traveling, wellness |