Successfully reported this slideshow.
Contact: Amy Cheronis 312.220.5996 firstname.lastname@example.org LEO BURNETT BRINGS ON FORMER MCCANN EXECUTIVE TO LEAD GLOBAL KELLOGGʼS BUSINESSCHICAGO – Nov. 1, 2011 – Leo Burnett Worldwide today announced the hire ofMatthew Scholes as Executive Vice President, Worldwide Account Director. Scholes willlead the agencyʼs global marketing efforts for Kelloggʼs.“This move feels a bit like coming home. I grew up with Kelloggs and its brands andhave many great friends and colleagues there. And Leo Burnett is an agency I havealways competed with and respected deeply, so its exciting to be joining such a strongteam to work on a piece of business I love,” Scholes said.Scholes joins Leo Burnett Worldwide from McCann Worldgroup in London where he wasa global account director for Nestle. Prior to McCann, Scholes led JWTʼs Kelloggʼsbusiness globally from London. He also served as managing director of JWT Canada,where he worked to make the agency the most recognized office in the JWT network.Scholes brings his expertise to Leo Burnett through his work with blue chip clients suchas Unilever, Pfizer and Boots, Britainʼs leading pharmacy.“Matt brings a tremendous amount of category experience and a proven track record ofinnovation with big, global brands,” said Tom Bernardin, CEO, Leo Burnett Worldwide.“His passion for great creativity and strong client relationships will help build upon ourstrong foundation with Kellogg. We look forward to his contributions to Kellogg and to ourown brand.”About Leo Burnett Company, Inc.Leo Burnett Worldwide (www.leoburnett.com) is one of the worlds largest agencynetworks and the parent company of Leo Burnett and its marketing services arm, ArcWorldwide. Leo Burnett, a HumanKind communications company, has a simple andsingular approach: put a brands purpose at the center of communications to truly
connect with people. Leo Burnett, one of the most awarded creative communicationscompanies in the world, creates "Acts, not just Ads," for some of the worlds mostvaluable brands including The Coca-Cola Company, Kelloggʼs, McDonalds, Hallmark,P&G, Allstate and Nintendo. ###