Google Analytics is so important for online marketing and performance tracking. This presentation walks beginners through Google Analytics in a clear, informative, and fun way!

1. Google analytics
A beginner’s course
Mike_J_Arce
LOU RUMOR
by

2. Mike Arce
Owner of Loud Rumor
We help local businesses grow
and get more customers.
Local SEO
Pay Per Click Management
Social Media Marketing
YouTube Advertising
Mike_J_Arce
Consulting

3. birds-eye view
Mike_J_Arce
& resources

4. i want full participation
Mike_J_Arce

5. i don’t care
who you are
Mike_J_Arce

6. save questions until the end
everyone is at different levels
and learn and different paces.

7. Who uses analytics already?
Mike_J_Arce

8. So, what is

9. It’s a powerful tool
that google provides
that tells you everything
you need to know about
what’s happening on
your website
Mike_J_Arce

10. Mike_J_Arce
LOU RUMOR
bit.ly/GA-LINK
Getting Started Guide

11. step 1: Go to googleanalytics.com

12. step 2: sign in to your google account of choice

13. step 3: sign up

14. step 4: Fill out new ACCOUNT INFormation

15. step 4: Fill out new ACCOUNT INFormation

16. step 4: Fill out new ACCOUNT INFormation

17. step 5: agree to terms of service

18. step 6: copy tracking code. Give to designer.

19. navigating through analytics

20. main menu bar

21. admin view

22. giving other people access

23. giving other people access

24. giving other people access

25. home menu

26. home menu

27. adrien! we did it!
we set up our
account!
Mike_J_Arce

28. Mike_J_Arce
let’s start
navigating.

29. click on the view you wish to see

30. audience overview (first standard view)

31. adjust date range

32. adjust date range

33. menu column

34. scroll menu column down to acquisition

35. click on overview in acquisition menu

36. click any of the session sources to learn more

37. find bogus referral sources and block them
bit.ly/lr-exclude

38. hit the back button, and click organic searches

39. not provided

40. Mike_J_Arce
google said
“no, no, no.”

41. an average of 92% of traffic is not provided

42. not provided is a big reason why
has become so popular
for local businesses.
Mike_J_Arce

43. free upcoming adwords workshop
this friday from 11am - 1pm
bit.ly/lr-adwords-workshop

44. hit the back button, and scroll down to see behavior

45. click on behavior to see submenu

46. click on overview

47. click on site content

48. click on site content, then all pages

49. see which pages perform the best
tons of stats

50. scroll down more to see conversions
if you didn’t set up any goals,
then you won’t have conversions.

51. Mike_J_Arce
set goals

52. Local Business leads = forms/calls
Mike_J_Arce

53. Mike_J_Arce
LOU RUMOR

54. Mike_J_Arce
LOU RUMOR

55. Mike_J_Arce
LOU RUMOR

56. Mike_J_Arce
LOU RUMOR

57. Mike_J_Arce
LOU RUMOR

58. Mike_J_Arce

59. Mike_J_Arce
this page sets the goal!

60. Mike_J_Arce
LOU RUMOR

61. Mike_J_Arce
LOU RUMOR

62. Mike_J_Arce
LOU RUMOR
bit.ly/lr-goals

63. track all phone calls

64. Mike_J_Arce
LOU RUMOR

65. Mike_J_Arce
LOU RUMOR

66. Mike_J_Arce
LOU RUMOR
dynamic call tracking

67. First, let’s look at the number when
i go to the website directly.
Mike_J_Arce
LOU RUMOR
get.deckover.com/pool-fill-in/

68. Mike_J_Arce
LOU RUMOR

69. now, let’s look at the number when
i search a keyword and click on an ad.
Mike_J_Arce
LOU RUMOR

70. pool fill in
Mike_J_Arce
LOU RUMOR

71. Mike_J_Arce
LOU RUMOR

72. Mike_J_Arce
LOU RUMOR

73. Mike_J_Arce
LOU RUMOR
each has a great support team
have them link call tracking to analytics
now you can track calls

74. ok, now let’s make
your life…

75. let’s set up your dashboard

76. menu bar > top left > dashboard

77. dashboard menu > + New Dashboard

78. blank canvas > name dashboard > create dashboard

79. Let’s start with standard metrics

80. start typing sessions > select sessions

81. save widget

82. notice the sessions widget. + Add More Widgets

83. repeat. up to 12 widgets.

84. good dashboard widget ideas
bit.ly/lr-dashboards

85. export dashboard as pdf report

86. automatic email reporting

87. automatic email reporting

88. Mike_J_Arce
“where’s the reports?”

89. Mike_J_Arce
Owner of Loud Rumor
We help local businesses grow
and get more customers.
mike@loudrumor.com
480-331-2723
Mike_J_Arce
Loud Rumor
Mike Arce