Domino's is an international pizza chain founded in 1960 that is focusing a new radio commercial on their English Breakfast pizza. The commercial will have a British style using a British voice over artist, Rule Britannia in the background, and styles like humorous and persuasive to promote both the new pizza and Domino's to teenagers and adults of both genders who enjoy pizza.

1. CLIENT BRIEF AND PROJECT
PLANNING
NAME: Louise Maher
CLIENT: The client I will be producing a radio commercial for is Domino's. Domino's is
an American restaurant chain and international franchise pizza delivery corporation,
founded in 1960 and is the largest pizza chain world wide with more than 10,000
corporate and franchised stores in 70 countries. The menu at domino's varies
depending on the region, however the primarily focus is Pizza with traditional,
speciality and custom pizzas available in a variety of crust styles and toppings. Due to
the fact that Domino's is known for creating speciality pizza's I will be creating a
commercial that promotes a new domino's pizza (English Breakfast)
Due to the fact that this commercial is promoting a new English Breakfast I will be
emphasizing this by creating a very British commercial through the use of a voice over
artist with a strong British accent and Rule Britannia playing in the background. The
target audience will be both teenagers and adults of both genders who enjoy pizza.
STYLE: This commercial will consist of a number of styles including Humorous,
repetition, nostalgic, persuasive, factual
STRUCTURE: Informal
PURPOSE: The purpose of this radio commercial will be to promote both the new pizza
available at Domino's and the company itself.
LEGAL AND ETHICAL ISSUES: There are no legal and ethical issues in creating this
commercial
MUSIC: Rule Britannia