Slides by Chief Footprint Officer, Chris Christiansen from Nøie. Watch all the resources at www.psvacademy.dk/resources

1. P S V A C A D E M Y
Customised skincare • Made in Copenhagen

2. Increase quality of life for
people with skin concerns.
Make the world’s best
customised products for
every user.
Nøie is a tech
company that
created a new era
of better skincare
products
and services.
2

3. Nøie will be CO2 negative in 2021
and 100 percent circular in the
long run. We publicly share our
learnings to inspire the industry.
We are on mission to change the industry.
We actively support six of the SDGs
and have anchored it in our
management by introducing a new type
of CFO — Chief Footprint Officer.
Read our commitments or watch them.
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4. We’re in business to improve quality of
life for people with skin concerns by
creating the world’s best customised
skincare products while causing no
unnecessary harm to our environment.

5. PEOPLE PLANET
🤍

6. It’s about people.
And 1.5 billion
of them have a
big problem. 6% have either eczema
or psoriasis.
45% have sensitive skin
(3 billion people).
85% of 12 to 24 year olds
have at least minor acne.
20% of kids struggle
with eczema.
People
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7. Something is rotten
in the skincare
industry. It’s about
responsibility.
120 billion units of
packaging created every
year by the global
cosmetics industry.
91% of the world’s
plastic is not recycled.
Mass production results in
waste through obsolete
stock inventories.
Consumers expect companies
to take responsibility
for their footprint.
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Planet

8. We’re not a
sustainable
company!
“

9. ESG
Why bother?

10. It’s good business!
10
Why

11. The world's largest
asset manager is
transitioning to
sustainable
investments
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Why

12. … and other investors are following *
● Which policies do you have in place? (Code of Conduct, Health & Safety Policy, Environmental Policy, etc.)
● Do you have a person responsible for ESG matters in the company?
● What is the percentage of women working in your company?
● What is the percentage of women working in your Management Team?
● From how many of the following age groups would you say you have personnel?
● Do you identify and address HEALTH and SAFETY issues in your company?
● How many different nationalities are represented in the company?
● What is the percentage of women working in your Board of Directors?
● Do you identify and address ENVIRONMENTAL issues in your company?
● Have you estimated the CO2/GHG emissions of your company?
● Do you have insurance that covers your employees?
● Do you have a WHISTLEBLOWING system in place?
● Are ESG issues or processes discussed at BOARD LEVEL?
● Does your company pay attention to pay equality?
● Do you identify your business's RISKS at some level and monitor them?
● Have you implemented information security / data privacy measures in your company?
● Do you have a system in place to detect (internal or external) fraud?
* Set of ESG questions from an investor

13. 1990 - 2009
The Sustainability Lifecycle
2010 - 2029 2030 - 2049
1987
Brundtland report
Sustainability definition:
“development that meets
the needs of the present
without compromising
the ability of future
generations to meet their
own needs”
2000
Millennium Development
Goals (MDGs)
2015
Sustainable
Development Goals
(SDGs)
2050
Net-Zero Emissions
must be met
2030
Emissions must be
cut in half
YOU ARE
HERE
2050 -

14. Why
YOU have a
responsibility

15. ESG
How to get started?

16. Here’s how
we started

17. Start with your
purpose!
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How - Step 1
Does your company have a
purpose that’s higher than
simply making profits?
What about thepeople?
AND
What about theplanet?

18. Our mission is to empower every person and every
organization on the planet to achieve more.
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Start with your purpose!
People

19. We’re in business to improve quality of
life for people with skin concerns by
creating the world’s best customised
skincare products while causing no
unnecessary harm to our environment.
People
Planet
Start with your purpose!

20. “ Easy for you to say, Chris!
We’re a software company. Sustainability and ESG
is not obvious and important to us. ”

21. SCANDAL 1
Data privacy
SCANDAL 2
Discrimination and
sexual harassment

23. Make a Materiality
Assessment
How - Step 2

24. Make a Materiality
Assessment
→ https://materiality.sasb.org
How - Step 2

25. ESG
What is the outcome?

26. What

27. What
ESG concerns for Nøie
● Customer privacy and data security
● Product quality and safety
● Gender diversity
Foundation
ESG value drivers for Nøie
● Product performance
● Sustainable products and packaging
● Employee engagement
Growth

28. WHY
It’s good
business
HOW
Start with your
purpose
WHAT
Set measurable
KPIs

29. Nøie’s Environmental Commitment
By 2021 Nøie will be CO2 negative and 100 percent circular by…
1. Sourcing 90% of our packaging and merchandise from recycled materials
2. Making 100% of our packaging fully recyclable
3. Sourcing 100% of our wood materials from FSC responsibly managed forests
4. Becoming carbon negative by offsetting our carbon footprint plus some extra
5. Getting 100% traceability of our product ingredients
6. Decreasing our average shipping packaging per order by 50%
7. Educating and empowering the world to recycle and reuse
Read more: https://noie.com/pages/noie-will-be-co2-negative-and-100-percent-circular

30. Thank you! Chris Lykke Christiansen
Co-founder & CFO — Chief Footprint Officer
chris@noie.com
Website: https://noie.com
Watch our story: https://youtu.be/jkqPm_K-q9k
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