Slides by Investment Director Alexander Viterbo-Horten. See all the resources from this talk at www.psvacademy.dk

1. The ESG napkin
by PSV
- An MVP launch
P
S
V
PreSeed Ventures ToolTalk #3 PSV Academy 2021

2. PreSeed Ventures
Investment Director
ah@preseedventures.dk
Alexander Viterbo-Horten
The ESG Napkin by PSV
LinkedIn Twitter 2

3. PreSeed Ventures
Agenda
1. The ESG factors
2. Why is it important
3. PSV’s ESG napkin
4. How to start
The ESG Napkin by PSV
3
WHY
HOW

4. Environmental,
Social,
Governance
4

5. PreSeed Ventures
PreSeed Ventures
P
S
V
preseedventures
.
dk
Environmental, Social and
Governance
Conservation of the
natural world
Climate change, carbon
emissions, waste generation,
energy use, air & water pollution,
natural resource conservation,
treatment of animals, etc.
The ESG Napkin by PSV
5

6. PreSeed Ventures
PreSeed Ventures
P
S
V
preseedventures
.
dk
Environmental, Social and
Governance
Consideration of people
& relationships
Diversity, inequality, employee
wellbeing, human rights,
consumer protection, data
protection, privacy, employment
terms, etc.
The ESG Napkin by PSV
6

7. PreSeed Ventures
PreSeed Ventures
P
S
V
preseedventures
.
dk
Environmental, Social and
Governance
Standards for running a
company.
Shareholder rights, tax strategy,
accounting standards, audit
committee structure, corruption &
bribery, etc.
The ESG Napkin by PSV
7

8. PreSeed Ventures
Agenda
1. The ESG factors
2. Why is it important
3. PSV’s ESG napkin
4. How to start
The ESG Napkin by PSV
8

9. Human First

10. PreSeed Ventures
58% 8%
13%
21%
Meta study 1,100+ studies on the
links between ESG and positive
outcomes for companies and
investors
+
/
n/a
_
Recruiting Investors
Consumers
Public
policies
Corporate
q
k
The ESG Napkin by PSV
10

11. PreSeed Ventures
Agenda
1. The ESG factors
2. Why is it important
3. PSV’s ESG napkin
4. How to start
The ESG Napkin by PSV
11

12. PreSeed Ventures
+
/
n/a
The ESG Napkin by PSV
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Ambition Ingredients
The ESG for VC
Initiative
(https://sifted.eu/articles/ve
nture-capital-esg/
and
https://www.notion.so/The-
ESG-for-VC-Initiative-
98c129e9aca34dccbbb6de8d
c1cceca0)
MVP and WIP

13. PreSeed Ventures
PSV
The ESG Napkin by PSV
13
Team Human capital
Diversity and
inclusiveness
Great place to work
Product/
Service
Responsible product
design
Footprint from product
Customer
/Market
Societal ambition
Business model & growth
Data ethics, GDPR &
privacy
Finance
& legal
Company structure &
governance
Investor background &
ambition
Themes
MVP & founder
team formation
Pre-seed stage Seed stage
Size of
company
Resources in company
High
Low
Small Big
Work in fixing ESG
structure debt
(just like technical debt)
G
E S
Nomenclature: All
PreSeed Ventures

14. PreSeed Ventures
PSV
The ESG Napkin by PSV
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Team Human capital
Diversity and
inclusiveness
Great place to work
Product/
Service
Responsible product
design
Footprint from product
Customer
/Market
Societal ambition
Business model & growth
Data ethics, GDPR &
privacy
Finance
& legal
Company structure &
governance
Investor background &
ambition
Themes
MVP & founder team
formation
Pre-seed stage Seed stage
G
E S
Nomenclature: All
Founders’
mental health
Founder team
composition
Captable,
ESOP & vesting
Employee
work/life bal.
Employee laws
& compensation
Employee
handbook
Team & BoD
composition
Recruiting for
diversity
Culture Work
environment
Food, Trans.,
Waste, & energy
Basic HR
Mgmt.
Job quality &
development
P/maternity
leave option
Formulate
policies
Equal
opportunities
Company
values
Health &
safety
Intended &
unintended use
Footprint at
scale
Transparency &
explainability
Designing for
Diversity
Footprint of
tech stack
Product
governance
Footprint of
office
Total footprint
offsetting
Impact when
succesful
Business model
assessment
Data ethics &
privacy
Data security
Supplier
awareness
Business model
impact analysis
Impact on
local society
Consumer
protection
First GDPR
steps
Marketing &
consent mgtm.
Customer/user
contracts
Data rights as
a human right
GDPR strategy
in place
Impact from
high growth
Business
ethics
Selling
practices
Measure &
track impact
Supplier and
partner mgtm.
Company
structure
Founder
contracts
Tax
Decision
making & BoD
Managing
failure
Investor
background
Ambition &
ESG focus
ESG
reporting
Corporate
governance
Mgtm.
structure
PreSeed Ventures

15. PreSeed Ventures
PSV
The ESG Napkin by PSV
15
Team Human capital
Diversity and
inclusiveness
Great place to work
Product/
Service
Responsible product
design
Footprint from product
Customer
/Market
Societal ambition
Business model & growth
Data ethics, GDPR &
privacy
Finance
& legal
Company structure &
governance
Investor background &
ambition
Themes
MVP & founder
team formation
Pre-seed stage Seed stage
G
E S
Nomenclature: All
Impact when
succesful
Inspirational startup story
Growth
Impact
Inspirational KPI
PreSeed Ventures

16. PreSeed Ventures
PSV
The ESG Napkin by pSV
16
Team Human capital
Diversity and
inclusiveness
Great place to work
Product/
Service
Responsible product
design
Footprint from product
Customer
/Market
Societal ambition
Business model & growth
Data ethics, GDPR &
privacy
Finance
& legal
Company structure &
governance
Investor background &
ambition
Themes
MVP & founder
team formation
Pre-seed stage Seed stage
G
E S
Nomenclature: All
Inspirational startup story
Inspirational KPIs &
potential aspirations
o Point on the agenda for
founder meetings
o External ’founder to
founder’ sharing
o Professional coaching
(pre-seed/seed stage)
Founders’
mental health
PreSeed Ventures

17. PreSeed Ventures The ESG Napkin by PSV
17
Team Human capital
Diversity and
inclusiveness
Great place to work
Product/
Service
Responsible product
design
Footprint from product
Customer
/Market
Societal ambition
Business model & growth
Data ethics, GDPR &
privacy
Finance
& legal
Company structure &
governance
Investor background &
ambition
Themes
MVP & founder
team formation
Pre-seed stage Seed stage
G
E S
Nomenclature: All
Inspirational startup story
Inspirational KPIs &
potential aspirations
o Unbiased recruitment
process
o Conduct job interviews
with a least one
candidate from
underrepresented group
o Find at least one board
member from an
underrepresented group
Recruiting for
diversity
PreSeed Ventures

18. PreSeed Ventures
PSV
The ESG Napkin by PSV
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Team Human capital
Diversity and
inclusiveness
Great place to work
Product/
Service
Responsible product
design
Footprint from product
Customer
/Market
Societal ambition
Business model & growth
Data ethics, GDPR &
privacy
Finance
& legal
Company structure &
governance
Investor background &
ambition
Themes
MVP & founder
team formation
Pre-seed stage Seed stage
G
E S
Nomenclature: All
Inspirational startup story
Inspirational KPIs &
potential aspirations
o Efforts to minimize
footprint
o Carbon neutral
Footprint at
scale
Footprint of
tech stack
PreSeed Ventures

19. PreSeed Ventures The ESG Napkin by PSV
19
Team Human capital
Diversity and
inclusiveness
Great place to work
Product/
Service
Responsible product
design
Footprint from product
Customer
/Market
Societal ambition
Business model & growth
Data ethics, GDPR &
privacy
Finance
& legal
Company structure &
governance
Investor background &
ambition
Themes
MVP & founder
team formation
Pre-seed stage Seed stage
G
E S
Nomenclature: All
Inspirational startup story
Inspirational KPIs &
potential aspirations
o Avoid bankruptcy if possible
(fire sale)
o Be honest and follow the
national rules
o Be timely with decisions
o Use proper and transparent
communications
o Support employees – they
just lost their job
Managing
failure
PreSeed Ventures

20. PreSeed Ventures The ESG Napkin by PSV
20
Team Human capital
Diversity and
inclusiveness
Great place to work
Product/
Service
Responsible product
design
Footprint from product
Customer
/Market
Societal ambition
Business model & growth
Data ethics, GDPR &
privacy
Finance
& legal
Company structure &
governance
Investor background &
ambition
Themes
MVP & founder
team formation
Pre-seed stage Seed stage
G
E S
Nomenclature: All
Inspirational startup story
Inspirational KPIs & potential
aspirations
o Collect as little personal data as
possible
o Only collect data by lawful means
o Do not disclose personal customer
information, except with clear consent
o Directly communicate to customers
any changes in data protection policies
o Consider how long data needs to be
held
Data ethics &
privacy
First GDPR
steps
Data rights as
a human right
GDPR strategy
in place
Marketing &
consent mgtm.
PreSeed Ventures

21. PreSeed Ventures The ESG Napkin by PSV
21
Team Human capital
Diversity and
inclusiveness
Great place to work
Product/
Service
Responsible product
design
Footprint from product
Customer
/Market
Societal ambition
Business model & growth
Data ethics, GDPR &
privacy
Finance
& legal
Company structure &
governance
Investor background &
ambition
Themes
MVP & founder
team formation
Pre-seed stage Seed stage
G
E S
Nomenclature: All
Inspirational startup story
Inspirational KPIs & potential
aspirations
o Live up to national market standards
P/maternity
leave option
Equal
opportunities
PreSeed Ventures

22. PreSeed Ventures
Agenda
1. The ESG factors
2. Why is it important
3. PSV’s ESG napkin
4. How to start
The ESG Napkin by PSV
22

23. PreSeed Ventures
+
/
n/a
The ESG Napkin by PSV
23
Just get
started
Where can
you make the
biggest
impact by
doing least?
Risk
Opportunity

24. PreSeed Ventures
PreSeed Ventures
P
S
V
preseedventures
.
dk
We know
the facqs of
startup