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Evaluation question 1


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This is my first evaluation question answering: In what ways does your media product use, develop or challenge forms and conventions of real media products?

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Evaluation question 1

  1. 1. Q1.In what ways does your media product use, develop or challenge forms and conventions of real media products?
  2. 2. Masthead Here is three examples of different music magazines that all show the conventions of a masthead. From carrying out my researching by looking at different magazines from the music genre that I have chosen I have learnt that the main image covers part of the masthead, however you are still able to see what the name of the magazine. While designing my magazine front cover I thought about the conventions that I have learnt and decided to follow them by putting the main image over part of the masthead. This has been done in a similar way to the other three magazines shown on the left. This shows that I have followed the convention and audiences will recognise this. I have also used a masthead on my contents page. This has been done in the same font as my masthead on my front cover, this shows continuity throughout my magazine. Although it has been used a another part of my magazine it is still unique and will stand out to my audience.
  3. 3. Fonts I have decided to use the three same examples of mastheads to show how they all use similar style of font. For each example shown here you are able to see that they all have used a bold font which stands out on the page. They have done this so that the magazines target audience will see it and it will grab there attention. A bold font will also contrast from the other fonts that have been used on the rest of the front cover. After experimenting using different masthead with my selected image I decided on this design. While I was looking at different fonts I kept in mind the conventions of a typical masthead on a magazine as well as thinking of the genre of music that I am doing and how the mast head font will link to that genre. Also I had to think about what my target audience would like and what will grab there attention. The font is bold and stands out which is contributed by using the colour black which is also conventional of the genre. The style of the font will also grab the audiences attention as the B is shown differently, and this will be something that the audience will look out for and recognise on the magazine. While producing my magazine I experimented by using different font and seeing how they worked with the rest of the designed front cover. This was the original masthead that I had chosen to use. However this was before I had taken the images and finished designing the layout of my front cover. When I was using photo shop to create my front cover I discover that this font was not bold enough to be a masthead and did not stand out on the page. I was also wanting to follow the conventions of a masthead as this is what my target audience would be expecting to see on this magazine.
  4. 4. Style of photography The examples that I have chosen show how the artist has been placed in the centre of the page and the photographer has used a medium close up. Both of these images have been taken from different music magazines but have been taken in very similar ways. This style of photography is conventional for a music magazine, either it being a single artist or a band the image will always be centred in middle of the page. Although this may not be a convention it is very common to see the image taken at a medium shot rather then a full image of the artist. The photography work for my magazine has been done has been shown in similar way as I feel that this convention will appeal to my audience and will be noticed if not done. I have used a medium close up with the artist look straight into the camera and they have been placed against a white background which is very similar to the other two front covers. The positioning of the image is also the same with him being directly in the centre of the page. This technique was also useful as I was able to fit in the text around it easily and it does not look to full.
  5. 5. Barcode Another convention is using a barcode, I was able to find this out after researching front covers. The positioning of the barcode was always in a similar place, the image on the top right shows how the barcode has been placed in the bottom right corner not distracting the target audience away from the main image. The barcode is also keep minimal on the page and will not stand out to the audience buying the magazine, as a result of this the target audience will be looking at the magazine and its content before looking at the price. This will encourage them to purchase the magazine after being encouraged to by the content first. The barcode on my magazine has also been kept to a minimum with it being in the bottom right corner like the other magazine and is not distracting from the image.
  6. 6. Colour scheme From the research that I carried out on magazines I have been able to see a convention used throughout on the colour scheme. The two different brands of magazine shown above are examples of how they have used the conventional colour schemes, these are red, black, white and yellow. These four colours have been use because they will appeal to there target audience as well as the ideologies that support this genre of music. In order to have my magazine appeal to my target audience I have tried to include the conventional colours where they have worked alongside the images. I have not followed the convention with all of the colours for the whole of the magazine as not all of the colour went with the colours in the images that I had chosen to use. However I have been able to continue the colour black throughout as well as using both yellow and red on a section of the contents page.
  7. 7. Fonts The magazines that I have analysed have used a variety of different fonts for both their front cover and the inside of their magazine. I have decided to follow this by using fonts that work with the genre as well as appeal to my target audience. I have been able to show an example is this on the word ‘Win’. This has also been used in the Kerrang magazine shown at the side. I decided to do this quote in a different font as it will stand out on the page compared to the other text. I also did it in a red colour in a yellow circle, the same as Kerrang, to draw the readers attention to this section of the page. I have also shown a use of interesting fonts for the mast head on the front cover as well as both the headings for both the contents page and double page spread. By doing this my magazine has become unique and more interesting standing out from the other magazine that are available.
  8. 8. Drop caps Drop caps are a convention of a double page spread and are shown in all three of the examples bellow. A drop cap indicates where the text is beginning and it will guide the readers attention to this point. It also starts to make the text more visually intersecting for the reader to look at. Although two of the magazine shown below have used a colour on their drop caps that is related to the colours used in the image, I decided it was best for mine just to be kept black as when I experimented with using a colour it no longer worked with the rest of the text.
  9. 9. Pull Quotes A pull quote is a quote that has been taken from something that the artist has said. The quote will make the audience feel differently about the artist or create an impact to the audience, it is something important or powerful that the audience has said. In the three magazines that I am using as examples they have all used a pull quote on there double page spread. They have kept to the conventions of a double page spread because they know that the audience will be expecting to see one on this page. The pull quote is also normally used in a different font and is put in speech marks. In my double page spread I have used an italic font style which makes it stand out from the rest of the text.
  10. 10. Page Numbers In this example of a contents page Kerrang magazine, have placed there page numbers on some of the images. Kerrang has done this so that the page looks more interesting to look at as well as making it easy for the readers to find what page to go to for the main stories. Using the page numbers like this can be a convention of a contents page in a magazine. I have decided to follow this idea on my contents page. This will allow my readers to find the pages easily on the sections they want to read.