2. OUR MISSION:
To be a unique brand that creates contemporary
Bridal attire by upcycling vintage fabrics and clothing
for the earth conscience, youthful bride-to-be.
Before After
3. WHO IS O-N-B-2?
Old New Borrowed Blue
-
We design for the progressive „vintage loving‟
client with concerns for Carbon footprints and
originality
-
We remain on trend with todays Women‟s RTW
and Bridal Markets
-
Offer off the rack and made to order garments
-
Never Sacrifice Quality, Style or Beauty to be
green
Creative Director Erin Gabriella
Startup Manager Loukman Lamany
Production Assistant Michael Cohen
4. • Mass produced gowns are
impersonal to its wearer with
thousands of “cookie cutter”
gowns being made daily
• Wasteful production practices
• The industry leaders tend to stick
to dated standards of how a bride
should dress
• Not progressing at the same rate as
of how wedding
parties have
changed
• Offer a bit of history in each
garment ie: heirlooms, vintage
textiles, artistic value
• Offer a variety of styles: Skirts,
Pant Suits, Vests, and tops done in
bridal fabrics with a bit of hipster
edge
• blending highly personalized
service with superb tailoring skills
and unique designs
• Being inclusive and catering to all
types of bridal Parties
Issues Solutions
THE CURRENT BRIDAL INDUSTRY
5. TARGET CUSTOMER
• Lives an earth-friendly lifestyle
• Identifies with the hipster culture
• 18 to 39 year old people
• primarily lives in the gentrified neighborhoods of Brooklyn :
Williamsburg/Bushwick/Park Slope
So Who is That Girl?
*She loves guys with beards and girls with tattoos*
*Has an appreciation for the arts and the process of ONB2
*She Uses social media daily
6. The Bridal Industry $70 billion dollar wedding
industry
The ECO Bridal Market
Green movement
(re/upcycled/ fair traded/ use of natural and
organic fibers)
Slow Fashion Movement
(not mass produced/ couture/ works of art)
estimated at $3 billion dollars in 2013
ONB2- 1st collection of 13 dresses is worth
over $27,000
expecting net profit of $45,590 the first year
MARKET
74,362 weddings in New York City
alone (2012)
One in five engaged couples want
their wedding to be eco-friendly
Which gives us over 14,000
potential customers
Growth rate of over 4% annually
FYI
7. STOREFRONTRENTALS
LIMITED O-T-R
PRODUCTION
COUTURE
DIRECT SALES
WEBSITE
GROWTH AND DEVELOPMENTASKING
To handle all legal requirements to form an
LLC
Launch and promote ONB2.COM
Complete and Launch our next season‟s
collection
Secure a venue for Fashion Week -SS2015
Enter into October‟s NY International
Bridal Market -2014
$15,000
