Connecting e-sommerce and social media

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01 #tbt - throwback Thursday
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03 fails&learnings
pillars of s-commerce
Table of contents
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confessions of an insider
Q&A's

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01
#tbt - throwback thursday

4. S-commerce = ability to purchase a product from a third-
party company within the native social media experience.
#tbt – throwback thursday
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5. “You can use social media to turn
strangers into friends, friends into
customers and customers into
salespeople.”
- Seth Godin
#tbt – throwback thursday
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6. The term SC introduced by YAHOO
E-commerce started to actually
become business practices.
New technologies become ubiquitous – Twitter,
smartphones – customer’s changing behavior and
build communities to interact and share
information
Pinterest booms, Its image-based design
with easy click-throughs to sources makes
it perfect for showcasing products.
Soc. media platforms have integrated click-to-buy
features that allow retailers and manufacturers to
sell directly to consumers within social platforms.
Craving pizza? Just Tweet a pizza emoji.
Wish the watch in your Instagram feed
were on your wrist? Just click on the
brand’s profile link to buy
#tbt – throwback thursday
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2005 2009 2013
201720112008
Social Commerce 1.0 Social Commerce 2.0

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pillars of s-commerce

8. Pillars of s-commerce
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Visibility & proximity, because social media is perfect to extend
the reach of your offers and allows you to shorten the distance
between your products and your potential customers.

9. Pillars of s-commerce
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Contextualization, because it is all about reaching the right
customer at the right place and the right moment.

10. Pillars of s-commerce
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Recommendation, because there are numerous social platforms
to help you choose your next purchase.

11. Pillars of s-commerce
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Customer care, because social media is where people ask for
help or complain about their shopping experiences.

12. vimeo.com/151951950
Pinterest
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13. F-commerce
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14. Instagram
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fails&learnings

16. Fails&Learnings
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Twitter Button - why it failed?
• perceived more as an expressive platform, rather than a
commerce platform.
• less visual than Pinterest and Instagram; users might be on
Twitter more to “learn” than to “look.”

17. Fails&Learnings
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18. Fails&Learnings
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Click-to-buy
In the past 4 years delivery has grown by 69 million orders

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confessions of an insider

20. Confessions of an insider
Inbound marketing
= technique for drawing customers to products and
services via content marketing, social media marketing
and search engine optimization.

21. Confessions of an insider
Coupon codes
Links to exclusive offers
Limited-time deals
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In addition to deals, you can post photos of your products, testimonials
from happy customers, and even links to your new blog posts.
Posting links to your blog is useful since it moves customers off of a
social media site and onto your site, where they can buy.

22. Confessions of an insider
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