2. Media positioning
• GPS Business News is an online media providing business insights
on mass market geo-location applications. It covers the entire value
chain of this market: hardware, software and content for handsets,
consumer electronics and cars.
• Our audience of 25,000 monthly readers is spread throughout the
world with a high concentration in North America and Western
Europe.
4. Rates – homepage & others
• Running on all
pages
– Leaderboard (728x90) :
€3,400/month
– Skyscraper (120x600):
€2,200/month
Homepage only
Full Banner (468x60):
€2,000/Month.
• Running on all
pages
– Medium rectangle
“top”(300x250):
€2,800/month
– Medium rectangle
“down”(300x250):
€2,000/month
5. Rates – Article banner
At the end of each
article :
Full Banner (468x60)
€1,000/month
6. Rate: €4.00 per click landing to advertiser’s
website.
Advertiser to supply 3 sizes of banners:
- 728x90
- 468x60
- 300x250
(Banner placement is made by GPS Business News)
12
Rates – Cost per click (CPC)
7. Advertising rates - newsletter
• GPS Business weekly e-newsletter: distributed
to over 6,500 GPS business professionals
• Rates
– Leaderboard “top” (728x90)
• €300 per newsletter
– Rectangle “top” (300x250)
• €240 per newsletter
– Rectangle “middle” (300x250)
– €200 per newsletter
– Rectangle “down” (300x250)
• €180 per newsletter
– Leaderboard “bottom” (728x90)
• €150 per newsletter
Purchase: 40% off for 5 newsletters and more
8. Advertorial
• Placement
– Appears a minimum of 3 days in the top 3 articles on the homepage
("top stories")+ in the news list on the right hand side column +
inserted in 1 weekly newsletter distributed to 6,400+ business
professional. The article is also broadcast in our RSS feed, twitter
feed and LinkedIn group. The article is indexed in our content and
appears as a normal article in a search.
• Size
– We recommend a maximum of 800-1,000 words and 3 to 5 pictures.
• Price: €1,500
– Writing can be done by GPS Business News (€350)
9. Direct marketing solutions
• Connect with:
•6,400+ readers of the weekly newsletter
•7,200+ members of the GPS Business LinkedIn
Group
•7,000+ followers on Twitter
• Price: €1,800 (for one email shot, one message to
LinkedIn group and 1 tweet)
12. Frequency of GPS Business
News website visits
Readership location
(percentage of visits per region)
Online survey – 234 respondents – July-Aug 2011
Europe
Americas
Asia
Oceania
Middle East & Africa
13. Reader position in company Company department
(excluding top executives)
Online survey – 234 respondents – July-Aug 2011
14. What our readers say
“I regularly read with great interest GPS Business News as a very
efficient way to stay informed about what happens in our industry.
The articles are always well documented and relevant and the
interviews always very insightful. This is a great way to stay tuned. I
find it one of the best available source of information for anyone who
wants to follow our industry.”
Corinne Vigreux, MD TomTom Consumer BU
"GPS Business News doesn't waste my time. I can spend just a few
minutes each morning and catch up on what's happening in our
industry. I especially appreciate Ludovic's ability to get to the real
issue of a story very quickly with an analysis that I find logical and
accurate. I check in with GPS Business News every day and I
encourage my staff to do the same.“
Jim Nardulli, SVP Sales, Nav N Go
15. Key figures
• Readership
• 260,000 page views / month
• 60,000+ visits / month
• 20,000+ unique visitors / month
• 6,800+ subscribers to the weekly newsletter
• 6,200+ members in LinkedIn Group (GPS Business News)
• 6,300+ followers on Twitter
16. • Technical specifications:
– All banners are complying to the standard
Interactive Marketing Unit (IMU) ad size of the
International Advertising Bureau.
– Accepted formats for banners
• Website: Gif or Jpeg.
• Newsletter: Jpeg.
• Other formats (video) can be implemented, contact us for
more details.
