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22 of 29
“Our guiding principle is simple. We believe
that alignment on three things is the most
important: What do our employees want?
What does our company need? What do our
clients need?”
360iDoubling Down on Reviews
THE COMPANY
800 employees, founded in 2004
THE POLICY
Rather than annual performance reviews, 360i
has twice-a-year reviews focused on person-
alized development in order to create career
ownership. 360i also ensures cross-functional
knowledge sharing at a capa­bilities day
where teams teach one another about agency
offerings and highlight the best work in every
practice area.
why THEY DO IT
Instead of top-down management, 360i uses
a “team of teams” approach. Aligning on goals
on the individual and team levels provides the
accountability and business context for the
agency to thrive.

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