Presentation by Valerii Pekar for ICCA CEC Summer Meeting, held on 17-19 August in Lviv

1. World in 2030:
Global Trends
& MICE
Valerii Pekar

2. Is This Our Future?

3. Is This Our Future?

4. We Are on the Threshold
 Robots
 Artificial intelligence
 Flight to Mars
 Drones
 Zero-price energy
 Biotech
 Augmented reality
 Self-driving cars
 Internet of things
 Big data
 3D printing

5. Not Just a Tech Revolution
 The giant technological leap is just one of the
facets of change
 Phase transition
1. Cognitive revolution: Homo Sapiens appeared
2. Neolithic revolution: a new world of agriculture
and cities
3. Axial Age: a new world of ethics
and philosophy
4. Industrial revolution: a new world
of science, technology, and progress
5. Now…

6. What Will Change the Most?
 Technology
 Economics
 Culture
 Politics
 Management
 Leadership
 Thinking
 Values
 Religion
 Family
 Perception of time
 Perception of age
 Perception of gender

7. Three Revolutions (by Moisés Naím)
 “More” revolution
 More people, more countries, more companies,
more innovations, more cities, more students,
more sciences, more saints and more crimes
 Mobility revolution
 Migration, travel,
transfer of information & goods & money
 Mentality revolution
 No traditional authorities, no traditional truth

8. The Future is Not for Everybody
 Trailblazers = leaders
 Successful followers
 Unsuccessful followers
 Victims of a catastrophe
 Lazy observers
 Isolated ones

9. Welcome to the New World
 New phase (postmodern) communities in
Europe, Northern America and Pacific
 More modern nations in Eastern Europe,
Latin America, Southeast Asia, Western Asia
 Losers on all continents
 Oecumene and Outskirts

10. Oecumene 2030
 No borders
 Cheap (even free) and high-quality goods
 Netocrats & consumtariat
 Netocrats
are working for joy
and self-fulfillment
 Consumtariat
is just consuming for free

11. Outskirts 2030
 Poverty, illiteracy, institutional incapacity
 Media producing envy
 Unable to distribute humanitarian aid
 Religious fanaticism and cargo cults

12. Oecumene and Outskirts
 What makes the difference?
 Human capital
 Institutions

13. Education

14. Geography
 Oecumene with enclaves of Outskirts
 Outskirts with enclaves of Oecumene
 A membrane border
 A tourist and a tramp (Zygmunt Bauman)
 Grey Zone
 Quarters of netocrats and quarters of paupers

15. Impact on MICE Industry
 Only Netocrats from Oecumene
 More threats – more risks –
more topics – more reasons to meet –
more travel – more meetings

16. Some Consumer Trends (1)
 Experience economics
 Adventures – Surprise me! – Frontierism
 Authenticity and variety
 Unique and untouchable places
 Hipster holidays:
not like the others
 Live like locals
 Gamification
 Storytelling
 Edutainment

17. Some Consumer Trends (2)
 Higher pace of life
 Increased value of time
 Demand for quality of time
 Fatigue from the speed,
need for a pause
 Less text, more photos
and graphics
 Change addicts
 Never sleep

18. Some Consumer Trends (3)
 Less barriers
 Cost reduction
 More flights
 More mobile apps: translation,
guides, references
 More frequent and
shorter trips
 Last minute decisions

19. Some Consumer Trends (4)
 Superconnected
 Social networks: always connected with
my reference groups
 Instant recommendations and references
 No mediators
 Bee behaviour
 Always working like nomads

20. Some Consumer Trends (5)
 EGO-nomics
 I’m not like others
 It’s the “I” in what they buy
 Personalization and customization
 Do It Yourself
 More control
 Ready to contribute
 Traveling alone
 Insta-Narcissism

21. Some Consumer Trends (6)
 Active age
 Retired but not tired
 Peter Pans
 An inner child
 Wants to live forever
 99 lives in one
 The culture of change

22. Some Consumer Trends (7)
 Spiritual search
 A request for the sense of life
 Social state: experience, not goods
 Participation, not passive observation
 Creative places
 Transformational trips

23. Economic Trends
 Sharing economy, wikinomics,
open source
 Direct contacts & collaboration
 Bleisure: business & leisure

24. Economic Trends
 Redundant people freed by automation
 Greater social stratification
 Tourists & tramps

25. Geopolitical Trends
 More local conflicts, more zones of
terrorist threats
 Importance of country reputation
 Greater competition of destinations

26. Threats Will Always Be with Us
 Terrorists
 Data crash and hacking
 Epidemics
 Accidents

27. Trends Form the Future
 More threats – more risk – more travel –
more meetings
 Less privacy
 Easy travel – shorter – more frequent
 More competition – higher quality – lower
prices

28. Are we aliens at this celebration?

29. Our Strategy
 Accept new higher risks
 Follow consumer trends to add value
 Contribute to social environment

30. 6F: Key to Future Events
 Fast
 Flexible
 Focused
 Format-rich
 Fun
 Fenced
飞

31. Advice from Security Experts
 Setting security as a priority
 Audit threats
 Visible security
 Bag search & thorough search of facility
 Communication is the key
 Promoting normal life
 Managing emotions
 Empowering your staff

32. Technology Provides Solutions
 ID implants
 Face recognition
 Big data
 Real-time lie detectors
 We can’t imagine the future
technologies which will help