40. 55 E. Washington St.
Lynn Hazan Suite 715
Chicago, IL 60602
Lynn Hazan&
Associates, Inc. 312-863-5401
lynn@lhazan.com
www.lhazan.com
Twitter: lynnhazan
Editor's Notes
Living in VUCA timesDerived from military vocabulary in the 1990’s
According to b2b magazine-use origiial slide
New, Improved Metrics“Action Measurement” — will appear as a column and pie chart in Facebook’sAds Manager and will help marketers tailor ads for relevant consumers. -will measure how fans are responding to the ads -will help target specific demographicsGoogle-Web analysis products that it will offer to marketers who want more insight into how well their ads are performing. -Gmail Meter, activated for general use on April 19, enables Gmail users to become more aware of their email habits and tendencies. It analyzes email writing and filing patterns to present an overall sense of how email is being used. How long people to take to email backDominance of SearchGoogle Inc. is retooling its search algorithms semantic search-allowing the search engine to better understand questionsThis forces marketer to re-evaluate their brand and onsite messages. Explosion of Social Media2/3 of 26 B2B companies responded to a survey conducted by Sagefrog Marketing Goup said they used social media as part of their marketing mix5 tips:1. Think like the customer-searchable terms2. Go where customers are-go to the sites that give you most feedback and leads3. Share everything you can- posting presentations and spreadsheets will encourage prospects to do something-use websites such as Pintrest, Flickr, and slideshare4. Invite Response- Start discussions-end posts on twitter and such with question marks5. Gather email addresses-start a newsletter and make it accessible from your websites. Ask for their feedbackThe value of social media depends on the awarenes. Be where your customer are!Customers are becoming more educated due to sites such as spiceworks and glassdoor-offers ratings and compares workplaces and data.IDC said more than 50% of users access the internet through a mobile device-this figure will grow 90% by 2015Opening emails on mobile devices and iPads has increased by 73%- people want to be able to check things on the go. Online Video Takes OffTraffic60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.Over 4 billion videos are viewed a dayOver 800 million unique users visit YouTube each monthOver 3 billion hours of video are watched each month on YouTubeMore video is uploaded to YouTube in one month than the 3 major US networks created in 60 years70% of YouTube traffic comes from outside the USYouTube is localized in 39 countries and across 54 languagesIn 2011, YouTube had more than 1 trillion views or almost 140 views for every person on EarthYoutube.comEvolution of Events-IBM held around 200 events including marketing messages, educational sessions and expert advice-all using the Internet-more strategic position than having an event face-to-face-keeps conversation going after the event takes place
New, Improved Metrics“Action Measurement” — will appear as a column and pie chart in Facebook’sAds Manager and will help marketers tailor ads for relevant consumers. -will measure how fans are responding to the ads -will help target specific demographicsGoogle-Web analysis products that it will offer to marketers who want more insight into how well their ads are performing. -Gmail Meter, activated for general use on April 19, enables Gmail users to become more aware of their email habits and tendencies. It analyzes email writing and filing patterns to present an overall sense of how email is being used. How long people to take to email backDominance of SearchGoogle Inc. is retooling its search algorithms semantic search-allowing the search engine to better understand questionsThis forces marketer to re-evaluate their brand and onsite messages. Explosion of Social Media2/3 of 26 B2B companies responded to a survey conducted by Sagefrog Marketing Goup said they used social media as part of their marketing mix5 tips:1. Think like the customer-searchable terms2. Go where customers are-go to the sites that give you most feedback and leads3. Share everything you can- posting presentations and spreadsheets will encourage prospects to do something-use websites such as Pintrest, Flickr, and slideshare4. Invite Response- Start discussions-end posts on twitter and such with question marks5. Gather email addresses-start a newsletter and make it accessible from your websites. Ask for their feedbackThe value of social media depends on the awarenes. Be where your customer are!Customers are becoming more educated due to sites such as spiceworks and glassdoor-offers ratings and compares workplaces and data.IDC said more than 50% of users access the internet through a mobile device-this figure will grow 90% by 2015Opening emails on mobile devices and iPads has increased by 73%- people want to be able to check things on the go. Online Video Takes OffTraffic60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.Over 4 billion videos are viewed a dayOver 800 million unique users visit YouTube each monthOver 3 billion hours of video are watched each month on YouTubeMore video is uploaded to YouTube in one month than the 3 major US networks created in 60 years70% of YouTube traffic comes from outside the USYouTube is localized in 39 countries and across 54 languagesIn 2011, YouTube had more than 1 trillion views or almost 140 views for every person on EarthYoutube.comEvolution of Events-IBM held around 200 events including marketing messages, educational sessions and expert advice-all using the Internet-more strategic position than having an event face-to-face-keeps conversation going after the event takes place
New European policies to decrease debt will slow growth2012: Global growth is projected to drop 3.5%U.S. growth drops 5.6%2013: expected to return global growth to 4%2012: Global growth is projected to drop 3.5%Due to the weak activity during the second half of 2011and first half of 2012
When talking about shares-refers to GDPStatistics are from April 2012
Hiring managers need to adjust their behavior and timing
