5 Steps to a Great Communications Plan for Your Small Business or Non-profit
Five Steps to a Majestic Communications Plan
Having a communications plan for your
small business creates a roadmap for your
marketing and outreach, helping you
determine how best to spend your time and
1. Establish your communications goal.
Do you want to tell
customers about a new
product? Attract new
Promote a sale or
Now, let’s set some measurable
objectives, like “gain 150 new
subscribers to newsletter” or
“increase website traffic by 15%.”
Who do you want to reach? Mothers in
Los Angeles? Club-goers in Kansas
City? Defining your target audience
helps determine how you’ll reach them.
Note: “Everyone” is not a good target
Now for the fun part – tactics! Social
media is one set of tactics; others
include brochures, direct response,
newsletters, videos, and events.
Match your tactics with your target
audiences (and your budget) for
5. MEASURE YOUR SUCCESS
With your communications objective as your guide, determine
how you will measure whether or not your plan was a success.
Frequently used measurements are website traffic numbers,
social media interactions, newsletter subscriptions and event
Let us help with your communications plan today.