M2M Summit 2016 Düsseldorf

1. Copyright 2016. All rights reserved. Confidential
Connected car: personal, rich, safe
Frans de Rooij, Director Product Marketing, TomTom Automotive
October 2016

2. Copyright 2016. All rights reserved.
TomTom’s Business Units
Consumer
Navigation devices
Sports watches
Action cameras
Activity trackers
Automotive
Maps, traffic & software
components for car
manufacturers
Renault, Fiat, VW,
Peugeot, Toyota, ...
Telematics
Fleet management &
vehicle telematics for
increased efficiencies
> 480K subscriptions
Licensing
Delivering world class
content to create
location based services
Apple, Uber, ...

3. Copyright 2016. All rights reserved.
Connected car: bringing formerly separated worlds together
3
Connected car
Infotainment Telematics
Navigation
TrafficSocial Media
Messaging
Music
Track & Trace
Usage Based Insurance
Vehicle Diagnostics
Fleet Management
Active Safety
ADAS
Autonomous Driving

4. Copyright 2016. All rights reserved.
In-car infotainment is becoming connected and richer
• Connectivity is spreading
– brought-in (tethering)
– built-in (optional or included)
• Richer in-car experience,
with access to online content,
especially music/media
• Richer “hybrid” navigation, leveraging
real-time connected information services
– Traffic
– Speed Cameras
– Parking
– …
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5. Copyright 2016. All rights reserved.
Connectivity enables passive and active input for services
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In-car infotainment is going personal and beyond the car
• Contextual awareness, personalization
• Seamless experience beyond the car:
navigation companion apps & portals
• Social apps, messaging
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7. Copyright 2016. All rights reserved.
Connected car: bringing formerly separated worlds together
7
Connected car
Infotainment Telematics
Navigation
TrafficSocial Media
Messaging
Music
Track & Trace
Usage Based Insurance
Vehicle Diagnostics
Fleet Management
Active Safety
ADAS
Autonomous Driving

8. Copyright 2016. All rights reserved.8
Fleet management paved the road; solutions arrive at consumers
• Car-centric data widely used in Fleet
management:
– Driver behavior
– Vehicle health
– Virtual dashboard
– etc.
• OEM Connected Car solutions
• Connected features in after-market
OBD solutions
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Car-centric Telematics features for consumers
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Remote diagnostics/
maintenance
Automatic
roadside assist
Remote car status /
remote control
Usage based
insurance

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Telematics proposition for OEMs & car dealerships
Branding and cost-saving for OEMs
• Attractive OEM-branded experience with rich services
• Aggregated data about vehicles in the field, saving on
warranty and recalls, and improving future offerings
• Over-the-air updates when needed
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Marketing for Car dealers
• Communication channel to (future) customers
• Customers can easily reach you
• Monitor vehicle maintenance information,
enabling a pro-active approach

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Building the business case for Connected Car Services
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eCall, Maintenance, Diagnostics, OEM/Dealer connect
Driving behavior, Performance monitoring
Remote vehicle
status, Alerts
Valuecreation
Traffic, Parking, Weather, Fuel, Online search
ECO pack, Safety pack, Fleet management
Map updates,
Brought-in-Navigation
Map updates,
Tethering
Map updates, Hybrid navigation
Scalable across vehicle range

12. Copyright 2016. All rights reserved.
TomTom components to build a complete proposition
• Embedded system
• Connected Services
• Companion App
• Web portal
• APIs
• Partners
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13. Copyright 2016. All rights reserved.
Connected car: bringing formerly separated worlds together
13
Connected car
Infotainment Telematics
Navigation
TrafficSocial Media
Messaging
Music
Track & Trace
Usage Based Insurance
Vehicle Diagnostics
Fleet Management
Active Safety
ADAS
Autonomous Driving

14. Copyright 2016. All rights reserved.
Maps & services contribute to ADAS and Automated Driving
PlanningLocalization
Planning the
next move
within and beyond
sensor horizon
Complementing
sensors to define
acurrate position
Making automated
driving feel
comfortable
Comfort
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Navigation
Getting from
A to B

15. Copyright 2016. All rights reserved.
Connectivity keeps on-board maps up-to-date
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Onboard
map
Map updates
Map Making & Services Platform
GPS traces
Sensors
Professional
sources
+ Sensor data

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Connectivity also powers Live map services
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Onboard
map
Live map
services
Map updates GPS traces
+ Sensor data
Sensors
Live Map services
Professional
sources
Map Making & Services Platform

17. Copyright 2016. All rights reserved.© 2016 TomTom. All rights reserved. Confidential information.17
Connected ADAS example: Adaptive Cruise Control
80
• ADAS curvature & gradient
100m - Sharp left curve, steep road (>10%)
• Jam Tail Warning feed
500m - Traffic Jam ahead (after corner)
200m - Very slow road section
• Driver speed profiles (map)

18. Copyright 2016. All rights reserved.
© 2016 TomTom. All rights reserved. Confidential information.18
• Map based speed limits
• Dynamic speed limits (feed)
50m - Speed limit change to 100 km/h
Connected ADAS example: Intelligent Speed Assist
120
• Advanced weather feed
2km – Severe weather conditions
© 2016 TomTom. All rights reserved. Confidential information.

19. Copyright 2016. All rights reserved.
© 2016 TomTom. All rights reserved. Confidential information.19
• Road DNA
Precise positioning
Lane level information
• 3D lane-level (map)
• Lane-level incident (feed)
• Lane-level planning (software)
Connected AD example: Highway Pilot
© 2016 TomTom. All rights reserved. Confidential information.

20. Copyright 2016. All rights reserved.
Connected car: bringing formerly separated worlds together
20
Connected car
Infotainment Telematics
Navigation
TrafficSocial Media
Messaging
Music
Track & Trace
Usage Based Insurance
Vehicle Diagnostics
Fleet Management
Active Safety
TomTom’s role: Maps + Live Services + Software
ADAS
Autonomous Driving