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Decision Journey for a hotel

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W Hong Kong

Published in: Marketing, Travel, Business
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Decision Journey for a hotel

  1. 1. W H O N G K O N G
  2. 2. Target Customer…      Sensitive to design and luxury International Fashionable Business: « Dynamics Business Man » Leisure: « Young Couple visiting HK »
  3. 3. Why This Journey…  W hotel chain explores new paths in hospitality by giving an unique experience to all guests. They bring new innovations that can be seen even at the booking stage.
  4. 4. OTAs…Where?

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