1) The document compares the social media strategies of Sofitel hotels and W hotels. 2) It finds that W hotels has a more engaging website that prominently features links to its 10 social media profiles throughout the site. 3) In contrast, Sofitel's website has social media links hidden at the bottom of the page with few calls to action for customers to engage on social media.

1. VS.
Dubourg Mickael – Robelis Alexis – Cyprien Bocher
MBA2B

2. What makes the difference?

3. Engagement
Looking at both websites of the 2 brands we can really see a
difference in the social media strategy.
Let’s start with Sofitel hotels !
The website is simple and basic. We note that we can find a link to
access to the social networks. It is located at the bottom of the page.
We see three small icons which TripAdvisor icon link does not work.
Moreover, on browsing the website it is also difficult to find links to
social networks. In addition, there is no welcome message inviting the
customer to take a look at social networks.

4. Engagement
Let’s go with W hotels.
If we look closer, we really see a difference with sofitel website. We
see that the color of the website is engaging to social medias.
Moreover, we find almost 10 links to social medias with various
sections. Even a twitter windows is dedicated to this social medias.

5. Smartphone App. More and More
The really big difference with sofitel is that W hotel is showing a
application that really interact and create link with guests.
It is more that a simple application to book.
We see news about fashion, hot deals and tourism. Also, we can listen
some free musics. This can really make the difference to the guests !!

6. Social medias. A real battle
W hotels
Facebook
Twitter
Youtube
Foursquare
Instagram
Tripadvisor
Pintorest
Linkedin
Google plus
Flickr
Tumblr
Sofitel hotels
Facebook
Twitter
Youtube
Tripadvisor
Linkedin
Pintorest
Tumblr
Instagram
Google plus

7. Conclusion
In conclusion, we see a really big difference in the approach of social
medias with the two brands. W hotels is bringing alot of money and
effort to push social medias in order to create engagement with
guests.
Sofitel is doing a good job as well but still far away from W hotels.
Sofitel has to keep up the good work by following new innovations and
creating link to the official website. Youtube page and Google plus
account is a really good example a great job.
The battle is not over and Sofitel can still be N°1 !!