2. Objectives
Familiarize with the Company’s Mission and
Vision
Growth rates manifestation
Industrial Performance
Scanning of the Macroenvironment
3. MISSION
Driven by the will to serve, we hereby commit ourselves:
To dominate our markets through dynamic selling and timely
delivery of attractive products, with excellent customer service and
continuous product improvement.
To produce vehicles and components of outstanding quality, using
advanced technology, continuously improving methods and
environment-friendly processes while maintaining safe working
conditions.
To sustain Company profitability, stability, productivity and growth by
efficiently engaging in effective financial and resource management
for the collective gain of the Toyota Family and the society we
serve.
To sustain Team Members’ morale and productivity by developing
their full potential and total well-being, and by establishing mutual
trust, mutual responsibility, and harmony through open
communication.
4. VISION
To be the No.1 AUTOMOTIVE COMPANY
where GREAT PEOPLE work as a TEAM to
provide the BEST products and service to our
CUSTOMERS.
5. Year
Sales (in units,
excluding luxury
brand Lexus)
2010 56,855
2011 54,593
2012 58,890
Growth Rate
This feat enabled TMP to capture a 34.6% market share.
• as per capita gross domestic product (GDP) is seen
to hit $3,000 in the next few years, Toyota Motors
Philippines would get a big boost from the rise of
domestic economy.
• As personal income rises, more people will be able
to buy cars. TOYOTA Motors
Philippines
6. Toyota Motors Philippines easily penetrated the market
by being the biggest automotive company in the country.
One out of every three cars on the street carries the
TOYOTA brand.
The triple crown is bestowed on the local auto
manufacturer that ends the year having the No. 1 spot in
overall sales, in passenger car (PC) sales and in
commercial vehicle (CV) sales—a feat that TMP has
held since 2002.
TOYOTA Motors
Philippines
7. The low car penetration in the country is an opportunity
for TMP. Currently, there are only 11 cars for every 1,000
people in the Philippines compared to 75 in Bangkok, 50
in Indonesia and 200 in Malaysia.
TOYOTA was the leading player in passenger cars with
a 30.8% market share because of Vios. It is also number
one in commercial vehicles with a 37-percent share
because of Innova.
TOYOTA Motors
Philippines
8. Industry Performance
Toyota experienced the highest yearly sales record in
just 11 months last 2012.
With December sales yet to be added, the country’s top
automotive firm has already surpassed its 2011 overall
sales mark and even its all-time tally.
This is a clear sign that our customers continue to trust
TOYOTA’s ability to deliver the best products and
services possible.
TOYOTA Motors
Philippines
9. THE TRIPLE CROWN
-The triple crown is bestowed on the local auto
manufacturer that ends the year having the No. 1 spot in
overall sales, in passenger car (PC) sales and in
commercial vehicle (CV) sales.
-This feat was held by TOYOTA since 2002, which
means that it is their 11th Triple crown.
TOYOTA Motors
Philippines
10. External Environment
Demographic
-The current demographic situation involving
TOYOTA is that baby boomers are retiring. This will not
directly influence TOYOTA sales, but will influence future
buyers and vehicles that will need to be produced.
Economic
-TOYOTA is currently the most profitable and the
biggest automobile company in the country. The general
industry that the company competes is with Honda,
Hyundai and Ford Automobile company. The low car
penetration becomes an advantage to the company.
TOYOTA Motors
Philippines
11. Socio-cultural
- Since TOYOTA Motors Philippines started its
operations in 1988, it had a fair market performance and
for the last 11 years became the no.1 Automobile
company.
-The record breaking sales performance is a
testament of the loyalty and trust of customers throughout
the years.
TOYOTA Motors
Philippines
12. Natural
-TOYOTA in partnership with Japan’s Toyota Motor
Corp. and Mitsui & Co. Ltd., could easily mobilize a higher
volume of production in its manufacturing hub in Santa
Rosa, Laguna, which was set up in 1995.
-The manufacturing is not at full capacity. This
means that they do two or three shifts. Vios and Innova are
at the same shift.
-TMP can produce 30,000 cars a year at full
capacity. At present, it runs at 85 percent capacity.
TOYOTA Motors
Philippines
13. Technological
-Toyota has been able to stay in tune with the
changing technological trends.
-Toyota updates models by adding and improving
the features of their units. An example is the Fortuner
SUV, quipped with a new 2.5-liter diesel engine that
features Toyota’s advanced Variable Nozzle Turbocharger
technology with inter-cooler.
TOYOTA Motors
Philippines
14. Political-Legal
Prohibition of Used Vehicles
Importation - To ban importation of all types of
used motor vehicles and parts and
components, except those that may be allowed
under certain conditions.
TOYOTA Motors
Philippines
15. Tariff Commissions
Article : Restructuring of the Motor Vehicle Development
Program; Section 1.2
The assembly of motor vehicles covered in the
MVDP shall be in completely knocked down (CKD)
condition only. CKD shall refer to completely knocked-
down parts and components that are either locally
produced or imported for assembly purposes by registered
participant of the MVDP. The imported CKDs refer to sub-
parts/parts and sub-assemblies/assemblies/components
minus local parts and components, as may be determined
by the Board of Investments.
TOYOTA Motors
Philippines
