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Tools to Measure Twitter & Facebook ROI

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Marvin Dejean
Marvin Dejean

In teh fast paced of social media marketing, how do you keep track on Return on Engagement(ROE), Return on Conversations (ROC) and ROI.

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Presented by MARVIN DEJEAN AUTHOR- SPEAKER & DIGITAL MARKETING EXPERT TOOLS TO MEASURE TWITTER & FACEBOOK ROI AND IMPACT  YOU
WHAT IS SOCIAL MEDIA??????
Inability to measure ROI [ Source: MarketingSherpa]
THE RULES OF SOCIAL MEDIA MEASUREMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
DEFINING AND SETTING SUCCESS METRICS “ Figure out what success metrics translate easily into a business context for your organization”   Aiming for 10,000 random followers from all over the world might be a nicer number to look at, but being stricter with your success metrics and choosing a more granular goal will make the relationship between the outcome of the campaign and your bottom line easier to understand.
DEFINING AND SETTING SUCCESS METRICS
QUALITATIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
MEASURING ENGAGEMENT You can use standard web analytics tools (Google Analytics) to measure: Visitor Loyalty  – The number of return visitors over 1 month Recency  – The number of return visitors over 1 week Duration  – The length of time spent on the site Actions  – The number of actions taken on the site: downloading, posting, commenting, playing, etc…
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MEASURING ENGAGEMENT
Twitter Analyzer
Twendz- Sentiment Monitoring red (negative), white (neutral), and green (positive)
HOOTSUITE
TWITALYZER
SOCIAL MEDIA ROI CALCULATOR
POST RANK ANALYTICS ,[object Object],[object Object],[object Object]
URL SHORTERNERS
 
TWEET ADDER
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Fan Page Checklist
 
 
Marvin Dejean, CEO  Markcom Industries, Inc.  P:(954) 254-9030 info@marvindejean.com  www.marvindejean.com  Twitter:@Mdejean Facebook:Facebook.com/marvindejean  Linkedin:Marvin Dejean  

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Tools to Measure Twitter & Facebook ROI

  • 1. Presented by MARVIN DEJEAN AUTHOR- SPEAKER & DIGITAL MARKETING EXPERT TOOLS TO MEASURE TWITTER & FACEBOOK ROI AND IMPACT  YOU
  • 2. WHAT IS SOCIAL MEDIA??????
  • 3. Inability to measure ROI [ Source: MarketingSherpa]
  • 4.
  • 5.  
  • 6. DEFINING AND SETTING SUCCESS METRICS “ Figure out what success metrics translate easily into a business context for your organization”   Aiming for 10,000 random followers from all over the world might be a nicer number to look at, but being stricter with your success metrics and choosing a more granular goal will make the relationship between the outcome of the campaign and your bottom line easier to understand.
  • 7. DEFINING AND SETTING SUCCESS METRICS
  • 8.
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. MEASURING ENGAGEMENT You can use standard web analytics tools (Google Analytics) to measure: Visitor Loyalty  – The number of return visitors over 1 month Recency  – The number of return visitors over 1 week Duration  – The length of time spent on the site Actions  – The number of actions taken on the site: downloading, posting, commenting, playing, etc…
  • 14.  
  • 15.
  • 17. Twendz- Sentiment Monitoring red (negative), white (neutral), and green (positive)
  • 20. SOCIAL MEDIA ROI CALCULATOR
  • 21.
  • 23.  
  • 25.  
  • 26.  
  • 27.
  • 28.  
  • 29.  
  • 30. Marvin Dejean, CEO  Markcom Industries, Inc.  P:(954) 254-9030 info@marvindejean.com  www.marvindejean.com  Twitter:@Mdejean Facebook:Facebook.com/marvindejean  Linkedin:Marvin Dejean