The Necessary Art of Self Promotion explains the relevance and value of promoting one's professional experience and skills in order to achieve and sustain a career in today's hyper-competitive global marketplace/

1. The Necessary Art of
Self-Promotion
Dr. Michael Edmondson

2. http://www.nytimes.com/2014/03/16/opinion/sunday/the-incessant-selling-of-the-self.html?hp&rref=opinion&_r=1

3. We Self-Promote (sell)…
To Stay Relevant
To Get Admitted
To Demonstrate Our Uniqueness
To Show Specialness
To Win Acceptance
To Attract Others
To Convey A Message
To Gain Notice
To Be Understood
To Communicate Value

4. The Ingredients of Self-Promotion
SALES – moving others to act on our
behalf (persuading, influencing, convincing)
MARKETING – the words & images we
use for sales
ADVERTISING – the channels or means
we use to communicate words & images

5. The Definition of Self-Promotion
Persuading others to act on our behalf
through different means with specific
words and images.

6. Self-Promotion Question Tree
Are you dedicated to a continual process of
self-awareness, personal growth, and
professional development?
NO STOP
YES
YES
Are you trying to achieve a specific
result/goal? (NO if you just want attention)
NO STOP
Can you maintain humility while engaging in
self-promotion?
YES
NO STOP
Can you demonstrate empathy for those you
are self-promoting to?
YES
NO STOP
Will your self-promotion create a win-win
situation (positive sum game)? NO STOPYES
Your engagement in
self-promotion is
directly linked to your
ability to grow and
helps to create a win-
win situation while
allowing you to
achieve a goal as you
remain humble and
demonstrate empathy.

8. Outward Demonstration of Uniqueness
IS NOT Self-Promotion

9. Cerebral Commitment to Uniqueness
Blended with Self-Promotion
Who is more unique?

10. Glengarry Glen Ross
https://www.youtube.com/watch?v=zCf46yHIzSo
OFFENSIVE LANGUAGE ALERT
Self-Promotion is NOT THIS

11. Self-Promotion in Movies
https://www.youtube.com/watch?v=BMdaUD1DJ3s

12. Shawshank Redemption
https://www.youtube.com/watch?v=w4oPFXWXaDE
Self-Promotion in Movies

13. http://www.fastcompany.com/59875/great-moments-self-promotion

15. Sir Ernest Henry Shackleton, (1874 –1922) explorer who led three British
expeditions to the Antarctic.

19. His salary was equivalent to the SAG minimum.
"They gave me the lowest amount of money
possible," he said. "I said, 'I will sign the paper
tonight. Fax me the papers tonight.' I want to
sign them tonight before they change their
mind."
Hill joked that he would sell his home to work for
Scorsese and that it was all worth it.
"I got to f---ing be in a Martin Scorsese movie!"
he added.

20. http://www.luciarijker.com/
http://www.youtube.com/watch?v=iOqmLhdECMg

21. Janelle Monáe
•Dropped out of American Musical and
Dramatic Academy in New York City
•She self-produced a demo CD entitled
Janelle Monáe: The Audition and
relentlessly toured local colleges to
perform and promote her music.
•Met Chuck Lightning and Nate
Wonder founded the Wondaland Arts
Society - a record label and artists'
collective to promote innovative music
and art.
"I feel like I do have a responsibility to
the community. The music that we
create is to help free their minds and,
whenever they feel oppressed, to keep
them uplifted."
http://www.jmonae.com/

22. http://kathrynbudig.com/index.php

23. http://www.andresamadorarts.com/

24. http://www.chihuly.com/home.aspx

25. http://www.nytimes.com/video/opinion/1247468409637/the-education-of-valentino-achak-deng.html
http://www.vadfoundation.org/

26. https://www.youtube.com/watch?v=qX9FSZJu448

27. http://etinspires.com/
http://www.youtube.com/watch?v=CDFC16ptx-0

28. Whether you
want to be the
back-up singer
or the star, self-
promotion is
critical to your
success.