With more employers and recruiters researching job candidates online it is a strategic imperative to build a personal web site that communicates a clear, compelling, and consistent message.

1. Why You Need
A Personal
Brand and
Web Site

2. Information Exchange Rate (IER)
Knowledge Production Rate (KPR)
The IER and KPR

3. Billions and Billions
“Every minute of every day in 2014 the 3 billion Internet
uses in the world…
• sent 204 million emails
• uploaded 72 hours of new YouTube videos
• made over 4 million Google searches
• shared 2,460,000 pieces of Facebook content
• downloaded 48,000 Apple apps
• spent $83,000 on Amazon
• tweeted 277,000 messages
• and posted 216,000 Instagram photos

4. 118: average number of people
applying for one job
118

5. 20%: number of resumes with a
spelling or grammatical error
118
94

6. 20% of candidates get a phone
interview
118
94
18

7. 30% get invited for an in person
interview
118
94
18
5

8. 1 or 2 candidates considered as
finalists/eligible
118
94
18
5
2

9. Offer is extended to one person
118
94
18
5
2
1

10. 80% of job openings are
never advertised

11. 6.25 seconds: time someone spends
reviewing your resume

12. Social Media Impact

13. Social Media Impact

14. 43% of employers use social
networking sites to research job
candidates

15. 56% of managers are impressed by
a candidate’s personal website

16. only 7% of job seekers actually have
a personal website

17. THE TRUTH ABOUT SUCCESS
People see this
What
really
happens
Success
Hard work
Risk
Late nights
Struggles
Failures
Perseverance
Action
Discipline
Courage
Doubts
Change
Criticisms
Disappointments
Adversity
Rejections
Sacrifices
Persistence

18. http://www.yourliberalartscareer.com/exercises/personal-brand/web-site/