Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Seo brief history

206 views

Published on

Google Algorithm Updates,Google Places ,Google Panda,Google Knowledge Graph ,Speed up your sites load time. Optimize all the images and scripts.
www.meritas.in
www.meritasdigitalmarketing.com

Published in: Marketing
  • Login to see the comments

  • Be the first to like this

Seo brief history

  1. 1. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 1
  2. 2. 1993+ Search Engines & Metadata 1998+ Google, backlinks, text links 2005+ Domain Relevance & Authority 2009+ Social Discussion 2013+ Semantic SEO 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 2
  3. 3. Gaming the System • Webmasters discovered that if their website appear in the Google first page as a result of popular keyword search, a lot of traffic will come to your website • They also understood that search engine results can be easily manipulated. And soon big players joined in this manipulation game 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 3
  4. 4. ManipulationTactics back in 2005 • Low Quality Links • Reciprocal Links • Link Farming 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 4
  5. 5. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 5
  6. 6. Google Algorithm Updates 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 6
  7. 7. Google Places replaced the Google Local Business Center, which aligned the search results for place names more closely with local listings. The most important change brought by this algorithm update was the ability of small local businesses to put themselves on Google Maps and gain page ranking. Suddenly it became incredibly important for small businesses to embrace SEO techniques that included their location 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 7
  8. 8. The Social Signals algorithm change was long expected of Google as the onslaught of social media gripped the world. With this update, Google confirmed that it would be using information from Facebook and Twitter to rank search listings. SEO, therefore, became important not only on individual websites, but on one's social media pages as well. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 8
  9. 9. Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 9
  10. 10. 1. Content is original 2. OfferValue in your Content 3. Remove redundant content 4. Don't stuff pages with keywords 5. Write compelling content 6. Have user friendly navigation 7. Professionally written content 8. Avoid spelling and grammar mistakes 9. Remove pages with little content that has little or no value to the user 10. Create a great user experience. Make it easy to find what the user is looking for 11. Speed up your sites load time. Optimize all the images and scripts 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 10
  11. 11. Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 11
  12. 12. The Knowledge Graph is a Google application that attempts to find semantic meaning in a web search.The KG amasses information from many sources. In July, the KG-assisted search results expanded by 50 percent with an unexpected algorithm update from Google. In terms of SEO, the context of a keyword became more vital. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 12
  13. 13. With the Hummingbird update, Google sought to have its search engines work more effectively for mobile — specifically voice — queries. The order of the words took on a more important role, as Google had discovered that people using voice browsers tended to form their query as a question. Hummingbird directly affected mobile-based SEO so that Google could work more effectively on smartphones and tablets. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 13
  14. 14. Contact us Web: www.meritasdigitalmarketing.com Email id: meritasdigitalmarketing@gmail.com Mobile: 944-899-5555 Address: #761, Sri SaiRam Mansion, Above Andhra bank, Beside Shanmukha Restaurant, Near Marathahalli Bridge, Bangalore - 560037. 12/2/2016 Copyright © MERITAS DIGITAL MARKETING By Kris Haris. All Rights Reserved. 14

×