The document discusses the evolution of search engine optimization (SEO) techniques over time from 1993 to the present. Early SEOs discovered link manipulation tactics like link farming to boost rankings, but search engines later updated algorithms like Google Panda and Penguin to curb low-quality and spammy links. As search evolved to incorporate social media, location data, semantic meaning, and voice queries, SEO had to adapt as well by focusing more on original, high-quality content and the user experience.

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2. 1993+ Search
Engines &
Metadata
1998+ Google,
backlinks, text
links
2005+ Domain
Relevance &
Authority
2009+ Social
Discussion
2013+
Semantic SEO
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3. Gaming the System
• Webmasters discovered that if their website appear in
the Google first page as a result of popular keyword
search, a lot of traffic will come to your website
• They also understood that search engine results can be
easily manipulated. And soon big players joined in this
manipulation game
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4. ManipulationTactics back in 2005
• Low Quality Links
• Reciprocal Links
• Link Farming
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6. Google Algorithm Updates
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7. Google Places replaced the Google
Local Business Center,
which aligned the search results for
place names more closely with
local listings. The most important
change brought by this algorithm
update was the ability of small
local businesses to put themselves
on Google Maps and gain page
ranking. Suddenly it became
incredibly important for small
businesses to embrace SEO
techniques that included their
location
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8. The Social Signals algorithm
change was long expected of
Google as the onslaught of social
media gripped the world. With this
update, Google confirmed that it
would be using information from
Facebook and Twitter to rank
search listings. SEO, therefore,
became important not only on
individual websites, but on one's
social media pages as well.
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9. Google Panda is a change
to Google's search results
ranking algorithm that was
first released in February 2011.
The change aimed to lower
the rank of "low-quality sites"
or "thin sites", and return
higher-quality sites near the
top of the search results.
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10. 1. Content is original
2. OfferValue in your Content
3. Remove redundant content
4. Don't stuff pages with keywords
5. Write compelling content
6. Have user friendly navigation
7. Professionally written content
8. Avoid spelling and grammar mistakes
9. Remove pages with little content that has little or no value to the user
10. Create a great user experience. Make it easy to find what the user is
looking for
11. Speed up your sites load time. Optimize all the images and scripts
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11. Google launched
the Penguin Update in April
2012 to better catch sites
deemed to be spamming its
search results, in particular
those doing so by buying
links or obtaining them
through link networks
designed primarily to
boost Google rankings.
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12. The Knowledge Graph is a
Google application that attempts
to find semantic meaning in a
web search.The KG amasses
information from many sources.
In July, the KG-assisted search
results expanded by 50 percent
with an unexpected algorithm
update from Google. In terms of
SEO, the context of a keyword
became more vital.
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13. With the Hummingbird update,
Google sought to have its search
engines work more effectively for
mobile — specifically voice — queries.
The order of the words took on a
more important role, as Google had
discovered that people using voice
browsers tended to form their query
as a question. Hummingbird directly
affected mobile-based SEO so that
Google could work more effectively
on smartphones and tablets.
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14. Contact us
Web: www.meritasdigitalmarketing.com
Email id: meritasdigitalmarketing@gmail.com
Mobile: 944-899-5555
Address: #761, Sri SaiRam Mansion,
Above Andhra bank,
Beside Shanmukha Restaurant,
Near Marathahalli Bridge,
Bangalore - 560037.
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