Mat Ford
1 SlideShare 77 Followers 93 Followings
Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Lead Planner at Huge
Industry
Advertising / Marketing / PR
Website
http://mattyford.com
About
Hi, I'm Mat. I have been working for over 10 years in Advertising & Marketing as a Creative, Account Director, and Strategist & Planner. Digitally focused, I have an obsessive curiosity about culture, behaviour, technology, creativity and what makes businesses tick. I help organizations plan strategies for an increasingly complex world. In the age of disruptive innovation, I have been helping my clients to digitally transform their businesses to better respond to shifting consumer values and new engagement expectations. This has involved a lot of: - Crafting and refining adaptive organizational vision and actions. - Understanding the modern networked consumer and building business mod...
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data technology marketing advertising digital marketing digital advertising digital transformation digital
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Presentations

(1)

Digital Transformation and the Customer Experience

9 years ago • 197473 Views

Likes

(20)
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About Face: a New Approach to Facebook For Big Brands

James Mullally • 7 years ago

10 core principles for starting up

Intercom • 6 years ago

Business models in consumer technology

Jan Dawson • 9 years ago

Go Home Marketing, You Are Drunk

Kristina Halvorson • 10 years ago

The Rise of Social Media Video Marketing

Gary Vaynerchuk • 8 years ago

The Operating Model That is Eating the World

undercurrent • 10 years ago

Undercurrent 2.0

undercurrent • 9 years ago

How Google Works

Eric Schmidt • 9 years ago

CPX 2011 Complexity and the game of go

Stuart French • 12 years ago

Mobile Is Eating the World (2014)

a16z • 9 years ago

Digital advertising social marketing and tech trends predictions in 2015

Soap Creative • 9 years ago

Meet Generation Z: Forget Everything You Learned About Millennials

sparks & honey • 9 years ago

How to Determine the ROI of Anything

Gary Vaynerchuk • 9 years ago

Lowe Profero Short Talks - 25 things About Pitching to Win

Damian Claassens • 10 years ago

Ultimate Guide to Funnel Optimization

Sean Johnson • 11 years ago

[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis

Altimeter, a Prophet Company • 11 years ago

Perspectives 2013

Reactive, part of Accenture Interactive • 10 years ago

Digital Predictions 2013

Soap Creative • 11 years ago

Sensational iOS App Design: First Principles and New Trends for 2012

Qubop Inc. • 12 years ago

Universal McCann Wave 5 the socialisation of brands

Olivier Mermet-Grandfille • 13 years ago
Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Lead Planner at Huge
Industry
Advertising / Marketing / PR
Website
http://mattyford.com
About
Hi, I'm Mat. I have been working for over 10 years in Advertising & Marketing as a Creative, Account Director, and Strategist & Planner. Digitally focused, I have an obsessive curiosity about culture, behaviour, technology, creativity and what makes businesses tick. I help organizations plan strategies for an increasingly complex world. In the age of disruptive innovation, I have been helping my clients to digitally transform their businesses to better respond to shifting consumer values and new engagement expectations. This has involved a lot of: - Crafting and refining adaptive organizational vision and actions. - Understanding the modern networked consumer and building business mod...
Tags
data technology marketing advertising digital marketing digital advertising digital transformation digital
See more