Building Business Models Around E-Commerce and Augmented Reality
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This was a presentation I gave at ARE (Augmented Reality Event) on June 2, 2010 on building business models around e-commerce and augmented reality.
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Building Business Models Around E-Commerce and Augmented Reality
- 1. Building Business Models Around E-Commerce and Augmented Reality
- 6. Online Retail Sales Continue to Rise…
- 7. Web-Influenced Retail Sales Rise As Well…
- 10. Shopping Offline Is An Emotional and Social Experience
- 13. Abandoned Carts 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
- 14. Low Conversions Conversion rates are low, with the “gold standard” being between 2% and 3%
- 15. High Return Rates The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
- 16. What Are Brands Doing To Evolve The E-Commerce Experience?
- 17. E-Commerce Innovations – Social Media
- 18. <- Zappos Interactive Product Videos <- Sales increased from 6% to 30% when product had video associated with it E-Commerce Innovations – Interactive Video Samsung Live Video Customer / -> Product Support
- 21. This Changes Everything… Augmented Reality Experiences Through Standard Consumer Webcams
- 22. E-Commerce & The Augmented “Product” Experience
- 23. Augmented Reality Shopping – Ray-Ban
- 24. Augmented Reality Shopping – Ray-Ban
- 25. Augmented Reality Shopping - Tissot
- 26. Augmented Reality Shopping - Tissot
- 27. Augmented Reality Shopping - Fashionista
- 28. Augmented Reality Shopping - Fashionista
- 29. How Do We Use AR To Enhance The E-Commerce Experience For The Consumer?
- 30. Focus On Utility
- 33. Building Business Models Around E-Commerce and Augmented Reality
- 36. So Where Does That Leave AR?
- 38. Most AR Companies Offer a Software Based Revenue Model
- 39. How Do We Target Areas Like E-Commerce?
- 40. “ Augmented Reality is a solution looking for a problem…”
- 41. Problem : Bridge The Gap Between Offline and Online Shopping Offline Shopping Social but time consuming Online Shopping Convenient but not social
- 42. Solution : Augmented Reality Webcam Social Shopper Demo At Booth #114
- 43. Thank You! Matthew Szymczyk CEO, Zugara [email_address] twitter.com/kobrakai facebook.com/Mhszymczyk
Editor's Notes
- It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) &quot;If I'd asked people what they wanted, they would have said a faster horse .“ – henry ford