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Add slide with
speakers
Laurence Caron| Contentserv
Managing director
Expertise
20 years of experience with various
positions in marketing, sales partner
and alliances management in the
Software & High Tech Industry
Extensive experience in MDM, PIM,
DAM and ECM.
Today’s Speakers
Naima el Omari | Dorel Juvenile
IS Project Manager Marketing & NPD
Expertise
9 years of experience in project
management of IT implementations
in different industries in insurance,
banking and retailer- & consumer
goods. Experience in PIM/DAM,
MDM, PLM, CRM.
3. 3
Lessons learned Vision for the
future
Why Contentserv
About Dorel Context &
Challenges faced
Agenda
Why a PIM solution
Why Contentserv
6. 610,450 employees across 25 countries worldwide
Dorel Juvenile
Canada
Dorel Juvenile
USA
Dorel Juvenile
Chile
Dorel Juvenile
Europe
Dorel Juvenile
China
Dorel Juvenile
Australia
Dorel Juvenile
Brazil
Dorel Juvenile
Mexico
Juvenile operating structure
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Example calculation Bébé Confort:
New products or product changes 10.000
Touch points/output channels 6
Languages 11
_________________________________________________
10.000 x 6 x 11
makes 66.000 variants!
12. Simple is harder than Complex
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Simple is harder than complex
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Information
§ Single source of truth, upload once use many
§ Content used by multiple departments
§ Content used for website, e-commerce, SFDC,
catalogue, popsheets
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Data consistency & access
- Global & Regional level
- All business channels
- Global segmentation
Define & deploy best practices
- Validate pictures and data (versions)
- Harmonize communication, formats
and content
Improve efficiency & time to market
- Share same data sources
- Catalogs process more efficient
Unlock opportunities
- Internal and external communication
- Support new global business channels
(E-commerce, Marketing campaigns etc.)
Tools
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Elaborated inheritance and duplication
Flexible data model & complete workflow
DAM complete and easy to use
Multi brands, multi languages & localization
Easy of use search functionality
Why Contentserv?
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60 new customers won in the past 12 months
Retail &
Distribution
Consumer Goods
(CPG & Durable
Goods)
Manufacturing &
Engineering
Pharma, Finance &
Others
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People
§ PIM throughout entire organization
§ +/- 80 users trained in 2016
§ Train the trainer
§ Role descriptions
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Process
§ Catalogue process defined
§ Gaps, rework, waiting time identified
and optimization implemented
§ New departments / stakeholders
involved and trained in PIM
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Challenges
§ Optimized UX for Y generation
§ Fact based working - insights
§ Bring complexity to the background
§ Make changes flexible
Learnings
§ Change management under-estimated
§ Project workload as add-on
§ Content management: Operation to Transformation
§ Project to Process
§ Content ownership is key
Our challenges & learnings
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Have a single source of truth for multi-channeling in a complex organization
Data centralization and access management increase efficiency
Data consistency and a single source of truth leads to a higher conversion
Unlocks opportunities for better internal communication
A journey where opportunities pop up along the way
PIM – the core of a digital eco-system