Marketing for People, Not for Robots: Less Killer App, More Killer Experience
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3. “Here is Edward Bear, coming
downstairs now, bump, bump,
bump, on the back of his head,
behind Christopher Robin. It
is, as far as he knows, the only
way of coming downstairs,
but sometimes he feels that
there really is another way, if
only he could stop bumping
for a moment and think of it.”
A. A. Milne, Winnie-the-Pooh
10. • Average click-through
rate of 84%
• Over 47,000 songs
from 16 genres were
recommended
• Downloads increased
by 21%
• Brand equity among
youth up 57%