Here at the MMI Agency, we focus on branding yourself and being connected and informed on all things social media. This presentation of creating MMI thought leaders using social media was presented by Caitlin Jeansonne and Maggie Malek. We want to leverage content -- in combination with our employees expertise and MMI Agency's existing resources -- to brand MMIers as thought leaders. This includes being easily recognized and discovered as a business in all social networks, which can be achieved through publication, following and tagging MMI in social media, and staying up to date on industry news. It also requires capability in social media sites such as Twitter and LinkedIn.

1. Branding Yourself + MMI Agency as
Thought Leaders using Social Media
November 2015

2. We want to empower YOU to become
social media advocates for MMI Agency.

3. the opportunity.

4. We want to leverage content — in
combination with your expertise and
MMI Agency’s existing resources — to
brand MMIers as thought leaders.

5. why it matters.

6. Advocacy creates…
• Brand awareness
• Demand for our services
• Recruitment opportunities

7. How many of you have Googled a client
or contact after a business meeting?

8. We want to be discovered.

9. And own search in social networks for MMI.

10. the payoff.

11. • Reinforce brand reputation for
innovative offerings, client-first
solutions, and top-tier talent
• Build positive awareness and
eventually, relationships, among
potential clients.
• Leverage continuous engagement
to uncover relevant industry
insights and opportunities for
clients
For MMI Agency:
Reputation
Awareness
Insights &
Opportunities

12. • Identify your personal
differentiators, and document
them for long-term career success
• Improve your job performance by
immersing yourself in industry
news, events, and updates
• Build mutually-beneficial
relationships with key contacts,
including fellow thought leaders
For You:

13. twitter 101

14. It's a platform wherein users share their thoughts, news, information and jokes in 140
characters of text or less. Twitter makes global communication cheap and measurable.
Profiles are (usually) public — anyone in the world can see what you write, unless you
elect to make your profile private. Users "follow" each other in order to keep tabs on
and converse with specific people.

15. terms to know.

16. Terms to know.
Tweet: A 140-character message.
Retweet (RT): Re-sharing or giving credit to someone else's tweet.
Feed: The stream of tweets you see on your homepage. It's comprised of
updates from users you follow.
Handle: Your username.

17. Terms to know.
Mention (@): A way to reference another user by his username in a tweet (e.g. @mashable). Users
are notified when @mentioned. It's a way to conduct discussions with other users in a public realm.
Direct Message (DM): A private, 140-character message between two people. You can decide
whether to accept a Direct Message from any Twitter user, or only from users you are following. You
may only DM a user who follows you.
Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g.
#AmericanIdol, #Obama). A hashtag is a discovery tool that allows others to find your tweets, based
on topics. You can also click on a hashtag to see all the tweets that mention it in real time — even
from people you don't follow.
The entire Twitter Glossary: https://support.twitter.com/articles/166337

18. Three Steps
Optimize Engage Promote

19. first, optimize

20. Sign up.
In order to engage,
you must first introduce
yourself. You will create
a handle that is
essentially your
address or calling card
on Twitter. This is how
people will interact
with you and include
you in conversations.

21. Optimize your profile.
Your profile picture,
header and bio should
reflect who you are. You
should use your actual
picture and real name.
Include keywords!
extra points:
Add @mmiagency to
your bio.

22. Customize
your profile.
theme.

23. then, engage

24. Find Your Tweeps.
Places to look:
• find friends
• friends’ lists
• twitter suggestions
MMI intranet:
http://
intranet.mmiagency.com/
resources/your-digital-life/

25. • RT and reply to industry thought leaders
• Get involved in timely and relevant conversations
• Keep your voice consistent
Engage

26. Retweet: Two options

27. Active versus Passive.

28. finally, promote

29. • Schedule content in advance: Hootsuite!
• Add handle to email signatures, business
cards, and company bios
• Cross promote on social media profile
and posts
• Search for relevant hashtags and engage
in conversation
• Set up notifications for people you want
to continually engage with
• Like and comment on your connections’
tweets
Multiply Your Reach
www.hootsuite.com

30. linkedin 101

31. LinkedIn is a huge database of professionals. It is the place to find
other and be found by potential clients, colleagues and more. You can
engage with other users, acquire and share expertise, and position
yourself as a thought leader in the industry.

32. Three Steps
Optimize Engage Promote

33. first, optimize

34. • Create a vanity URL
• Find an engaging background
• Ensure your profile is public
• Add links with custom anchor text
• Consider including contact info
Start with “Quick Wins”

35. • Write a strategic headline & summary
• Incorporate keywords
• Showcase work and involvement
• Use symbols and bullets
• Focus on what you can do for others
Surpass “All Star” Status
Industry and location
Current position
Two previous positions
Education information
Three skills
Fifty connections

36. • Demonstrate credibility by securing
powerful recommendations
• List relevant skills, and enhance
search ability through endorsements
• Understand the difference between
the two.
• Tip: Reorder Skills so most pertinent
skills are at the top
Leverage Your Network

37. then, engage

38. • Follow industry thought leaders
• Learn what is timely and relevant
• Develop your unique viewpoint
• Share it with key audiences
Find Your Niche
linkedin.com/pulse/discover

39. Get Creative
• Curate third-party content
• Share MMI content
• Post professional updates
• Provide value
• Write long-form LinkedIn posts
blog.getresponse.com/6-ways-promote-content-linkedin.html

40. • Vet and streamline existing groups
• Find relevant and active groups
• Respond strategically to questions
• Start and participate in discussions
• Commit to ongoing engagement
• Coordinate with group managers
• Promote your favorite groups
• Create your own sub groups
Leverage Groups

41. Grow your reach with long-form posts
• Hone in on specific topics
• Explore top posts to look for
inspiration
• Re-publish content from print
sources
• Stand out with an interesting title
and image
• Tip: “How-to” posts and listicles
tend to perform well
linkedin.com/pulse

42. Extra credit! Profile sections
• Projects
• Publications
• Slideshare presentations
• Tip: Reorder sections so most
pertinent info is on top

43. (Give and Get) Recommendations
• Make your ask personable.
• Be the first to send a
recommendation.
• Keep confidentiality in mind.
Formula for a great recommendation:
1. Start with a knockout line
2. Describe your relationship
3. Share a standout trait
4. Add a touch of personality
5. End with your solid recommendation
Source: forbes.com

44. finally, promote

45. • Add to email signatures, business
cards, and company bios
• Cross promote on social media
profile and posts
• Search for relevant opportunities
to share content with groups
• Earmark specific people for
delivery (directly or with targeting)
• Like and comment on your
connections’ posts
Multiply Your Reach

46. Advocacy for MMI.

47. • Follow MMI Agency
• Watch for emails from marketing,
share content!
• Doing something cool? Tag MMI!
• Engage with thought leaders on
LinkedIn and Twitter.
• Follow trends and stay up to date
on industry news.
• GET PUBLISHED! :) :) :) :)
How you can help.

48. Thank you!!