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Tendances quoi de neuf depuis revaccueil saison 1 mopa janvier 2016

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Intervention de la MOPA dans le cadre de la rencontre du réseau des offices de tourisme d’Aquitaine , Limousin, Poitou-Charentes, intitulée Révolution de l’accueil saison 2 le 28 janvier 2016 au Palais de la Bourse à Bordeaux. #revaccueil
Toutes les présentations sur http://bit.ly/revaccueil2

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Tendances quoi de neuf depuis revaccueil saison 1 mopa janvier 2016

  1. 1. Journée révolu+on de l’accueil – saison 2 Bordeaux – 28 janvier 2016 Bienvenue #revaccueil
  2. 2. Quoi de neuf depuis Revaccueil saison 1 10 tendances Jean-Luc Boulin Jean-Bap:ste Soubaigné MOPA @jeanlucboulin @jbsoubaigne Journée révolu+on de l’accueil – saison 2 Bordeaux – 28 janvier 2016 #revaccueil
  3. 3. Déjà à #revaccueil saison 1 LES MURS DE BERLIN SONT TOUJOURS LÀ 1
  4. 4. 1 Hossegor Bayonne Brantôme Foix
  5. 5. LES MURS DE BERLIN SONT TOUJOURS LÀ 1 LE RÉSEAU LE DIT : •  l’essayer, c’est l’adopter •  gain de place important •  de nouvelles perspec+ves d’aménagement et de services •  une rela+on de proximité appréciée par les clients… et les experts locaux •  c’est à imaginer en équipe DES QUESTIONS TOUJOURS LÉGITIMES : •  les flux me le permeYent-ils ? •  quel objec+f donner à mon Office ? •  comment faire quand je travaille aussi en “back-office” derrière le comptoir ? •  et si ça ne marche pas ? •  ...
  6. 6. LES OT MOBILES MOBILISENT 2
  7. 7. LES OT MOBILES MOBILISENT 2
  8. 8. LES OT MOBILES MOBILISENT 2
  9. 9. LE CONSEIL ÉCLAIRÉ MAIS PAS PARTOUT 3
  10. 10. 3
  11. 11. Encore des blocages : •  “c’est impossible avec nos partenaires” •  “notre élu ne nous défend pas face aux prestataires mécontents” •  un vrai posi+onnement managérial sur ce sujet •  travail de segmenta+on, de profilage, de créa+on de contenus adaptés approche marke+ng LE CONSEIL ÉCLAIRÉ MAIS PAS PARTOUT 3
  12. 12. •  généralistes •  faire rêver •  topito •  photothèques organisées en fonc+on des saisons, des cibles et des produits commercialisables •  randonnée et balade LA TABLETTE DU CONSEILLER SORT DE TEMPS EN TEMPS DU TIROIR 4
  13. 13. Des expérimenta+ons comme en Côte d’Armor avec des scenario d’usage LA TABLETTE DU CONSEILLER SORT DE TEMPS EN TEMPS DU TIROIR 4 La tableYe op+misée pour vendre des visites, des ac+vités ?
  14. 14. •  Si c’était le premier mé+er de l’office de tourisme ? •  Intéressement sur des ventes •  Réflexion et expérimenta+on autour du Commerce Connecté •  Bou+que •  Ventes de visites et d’ac+vités ON NE VOUS A PAS DIT ? LA VENTE FAIT PARTIE DE L’ACTE DE RENSEIGNEMENT 5
  15. 15. Tu refais ton office ? Expérien+el ou fonc+onnel ? 6
  16. 16. Tu refais ton office ? Expérien+el ou fonc+onnel ? 6
  17. 17. Tu refais ton office ? Expérien+el ou fonc+onnel ? 6
  18. 18. VIVEZ COMME UN LOCAL, VIVEZ COMME MARCEL! 7
  19. 19. •  Marcel il est AOC il est local il est bio! •  Tous les visiteurs veulent vivre comme Marcel •  Marcel à l’accueil! VIVEZ COMME UN LOCAL, VIVEZ COMME MARCEL! 7
  20. 20. VIVEZ COMME UN LOCAL, VIVEZ COMME CHEZ MARCEL! 7
  21. 21. L’externalisa+on de l’accueil 8
  22. 22. L’externalisa+on de l’accueil 8
  23. 23. Les digitaux nomades : la niche à saisir d’urgence! 9
  24. 24. La naissance du Coworka:on •  Startup house? •  Tiers lieux? •  Espaces de coworking Les digitaux nomades : la niche à saisir d’urgence! 9
  25. 25. Si vous ne vous occupez pas de l’accueil, d’autres le feront pour vous…. 10
  26. 26. •  Si AirBnB, Accor, SNCF Voyages commencent à promouvoir les des:na:ons •  Si ces mêmes acteurs commencent à avoir des stratégies d’accueil sur la des:na:on Il ne faut peut-être pas aRendre pour s’en occuper soi-même... Si vous ne vous occupez pas de l’accueil, d’autres le feront pour vous…. 10
  27. 27. Merci de votre attention @jeanlucboulin @jbsoubaigne

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