LinkedIn Profile and Connection Best Practices
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Your LinkedIn profile is the first window people have into who you are, what you do and your accomplishments. Learn best practices for building out a detailed and LinkedIn profile. Once on LinkedIn, connecting and engaging is a key strategy to use. In this presentation, you will learn best practices for use of Status updates, recommendations, skills and expertise, Groups and engagement in general.
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LinkedIn Profile and Connection Best Practices
- 1. Founder of MOSTraining, Incorporated
- 2. • World’s largest professional network. • More than 400 million members LinkedIn Company Quick Facts
- 4. Do you know why you want to be on LinkedIn?
- 6. First Steps: gather you data Linked Job History Certifications Specialized skills Memberships Videos Presentations
- 7. The First Window Your LinkedIn Profile
- 8. Optimize Your Profile for Exposure
- 9. LinkedIn Profile Anatomy Professional Headline 120 characters Who are you? What do you offer? Custom URL Appropriate Photo Profiles with photos receive 14 times more profile views.
- 10. Make Use of Your Background Profile Image
- 11. Website Field: label with a call-to-action Use the ‘Other’ category to create a label as a call-to-action
- 12. Are you findable in LinkedIn Advanced Searches? • Fill out your Profile in detail. • Use keywords strategically but sparingly. Don’t be guilty of keyword stuffing
- 13. Tips to Improve Your Ranking in LinkedIn Search Results • Complete Profile • Current and past positions • Schools attended • Areas of study • Add skills • Use conventional job titles • Don’t get cute. People don’t search ‘cute’ titles.
- 14. • What you do • How you can help Accomplishments • Use bulleted lists Summary Section 2000 characters to say more..
- 15. Summary Section: include video and publications
- 16. Join LinkedIn Groups • Be helpful • Engage • Learn
- 17. Boost Your Professional Brand via Groups Choose based upon your industry and/or interest. Contribute to your Groups. Groups appear on your Profile.
- 18. Join the conversation and participate in Groups CONVERSATION TIPS Ask helpful questions Share helpful content Answer questions Be relevant to your group Focus on being helpful. Share content and questions that aren’t self serving. BENEFITS Showcase your expertise Network with industry leaders Boost your professional brand
- 19. Getting Started With Groups
- 20. Increase Your Visibility Status Updates * LinkedIn Publisher • Regular Status Updates • LinkedIn Publisher • A blogging tool on your profile.
- 21. Status Updates Tip: Plan status updates to coincide with your LinkedIn goals. Goal Examples • Gain visibility • Subject matter expert • Share information • Attract new clients
- 22. LinkedIn’s Publishing Platform BENEFITS • A blog within your Profile • Showcase your expertise • Content becomes part of your profile • Follow members NOT in your network • Reach a larger group • Build your own group of followers • Photos • Videos You have valuable experience to share and now you can!
- 23. Recommendations
- 24. Recommendations – reach out and recommend Be genuine and ethical. • Recommend people who you truly know their work. • Don’t ask anyone to recommend your work if they don’t know your work.
- 25. Show Your Strengths: Add Skills • Show your strengths • Keep your skills list updated • Reach out and thank people for skills endorsement • Don’t endorse people for skills you have not seen demonstrated.
- 27. Grow Your Network Business colleagues People your meet at events Connect with customers Use LinkedIn’s Advanced search
- 28. Endorsements - the mini recommendation Up to 50 skills can be placed on your Profile. Reach out and thank those who endorse you. Don’t endorse the skills of people you don’t know. Don’t ask people to endorse you if they have not witnessed your work.
- 29. Follow LinkedIn Company Pages • Stay on top of what your competitors are doing. • Great source of information for a possible interview. • See your degrees of separation. • Follow your customer’s pages. • Follow your vendor’s pages.
- 30. Mobile apps to keep you LinkedIn connected on-the-go LinkedIn App * LinkedIn Groups * LinkedIn Pulse
- 31. ACTION ITEMS FOR YOU Write your goals. Gather your profile data and update. Join a Group and participate. Start publishing your content. Follow Company Pages Create a calendar of daily LinkedIn activities and do them!
- 32. Let’s stay connected… LinkedIn: www.LinkedIn.com/in/DonnaGilliland Follow on Twitter: www.Twitter.com/DonnaGilliland Facebook: www.Facebook.com/MOSTraining Subscribe to my YouTube channel: www.YouTube.com/MOSTraining Web: www.MOSTraining.com
Editor's Notes
- place to get business intelligence, to research problems, to establish an online presence where other people in the network can find
- The first window into finding out more about you is your LinkedIn Profile. What story does it tell about you? Have you designed your profile to reach those who are searching on LinkedIn for your specific skills? Building your reputation and tell your story using your LinkedIn Profile TIP: the headliner is what people see first when they perform a Google search. Use keywords when writing your headline. NOTE: LinkedIn will not show your Profile as 100% complete unless you have at least 3 recommendations.
- LinkedIn is a place to… get business intelligence research problems and competitors establish an online presence where other people in the network can locate you external or internal to LinkedIn
- Members with profile photos receive 14 times more profile views than those without. NOTE: LinkedIn prohibits the use of additional information with your name. Use your first and last name only.
- The following is an Excerpt from LinkedIn Help: Practices to Avoid When Optimizing Your Profile for LinkedIn Search Having a rich, accurate, and complete profile is the best way to ensure the right people find your profile. We work hard to protect searchers from behavior that's intended to mislead our search engine. Below are some practices that should be avoided when optimizing profiles for search: Headline violations - The name fields of your account must reflect only your first and last name, with no extra information. Learn more about why you should only use your real name. Keyword stuffing/repetitive information - Although we've provided tips on optimizing your profile with keywords, the same words or phrases shouldn't be repeatedly used. Experience/education manipulations - Avoid artificially inflating the Experience/Education fields. These sections should accurately reflect your professional experience and education. Promotions and advertisements - Don't use profiles as advertisements for products or services. Profile of an organization - Profiles shouldn't be created for organizations or companies. Instead, you can create a presence for your organization or company with a Company Page.
- Below are some ideas for improving your ranking in people search results. Complete your profile - Make sure you can be found by your current position, past positions, the schools you attended, what you studied, etc. Profile completeness not only helps you show up in more searches, but also improves how you are matched in our system. Add skills - Skills are among the most common queries performed by recruiters and hiring managers. Connect to all the people with whom you have a professional relationship - The more connections you have, the more likely you will have a connection to the searcher. Closer connections, such as a 2nd-degree connection compared to a 3rd-degree connection, improve your ranking in searches. Use standard job titles - Some people like to have fun job titles like "Chief Janitor" or "Head of Query Understanding". While these titles may favorably communicate your personality, they aren't great for your searchability. Standard job titles may be boring, but they are what other members search for. Learn more about editing your profile.
- Groups appear on you profile. It provides people with a pulse for what you are interested in and how serious you are about keeping up within your own area of expertise.
- Here are a few tips for starting a conversation in groups: Be thoughtful: Starting and participating in conversations within LinkedIn Groups is easy. Ask thought provoking questions relevant to the interest and intent of the group to generate an engaging conversation among members of a group. Be helpful: Groups can be a great way to showcase your expertise on a subject matter – so wherever you can, provide insightful answers that can really help another member. If you’re sharing an article, it’s helpful to provide context on its relevance to the group to guide the discussion or just get things started. Be relevant: Groups are a great way to boost your professional brand on LinkedIn, network with leaders in your field and capture the attention of potential recruiters, employers or business partners in your field — but remember to focus on sharing content and questions that aren’t self-promotional in nature.
- Skills & Expertise is a great way to find the exact keyword terms related to your field. You can include of to 50 skills. It’s an opportunity for endorsements.
- Tips: Connect with business and personal friends Connect with those who have larger networks
- Giving endorsements gains visibility. Thank people for endorsing you.