Important aspects of marketing today.

1. MODERN MARKETING
SEO, Blogging, Social Media and Content

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What is Modern Marketing?
A customer centric marketing strategy that
provides a personalized and unified
experience, through the creation and sharing
of content at the right time and through the
right channel, resulting in a relationship.

3. Let’s Get Started With the Customer

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The Internet Has Changed the Marketing
Rules
 Pushing message to client
 One way message
 Business generated content
 Interrupt client-direct
immediate action
 Hard to measure results
 Guarding information
 Pulling client to the message
 Interactive conversation
 User generated content xxx
 Engage, build relationship xxx
 Real time metrics
 Sharing information
It Was – Outbound Push It Is – Inbound Pull

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The Customeris in Control Now!
Self-serve, self-educate via
10+ sources of
information
Sources: Google ZMOT, 2011 CEB study
Complete 60% of purchase
decision before contact

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Focus on the Relationship with Your
Customer
 Learn more about your customers.
 Gain insight using social media.
 Speakyou customer’s language.
 Utilize marketing automation.

7. Search Engine Optimization

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Google is the new yellow pages
 Worldwide, we conduct 131Billion searches per
month on the web.
 61% of global internet users research product online.
 44% begin the research on search engines.
 Google sites led the search market with 65% of
SEARCHqueries.
Optimizing For Search Engines Is A
Necessity!

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Focus on YourCustomer’s Search
The more keyword-rich content you generate,
the more search engines will find (and love) you.
 Define youraudience. Fundamental, but many people forget it!
 Write good content - Relevant, useful and simple content
 Plan a clearstructure. Visitors should ideally find information in 2-3
clicks maximum.
 Make it lookgood - It matters! This is your brand.
 Update yourcontent regularly. Give them a reason to return

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But Don’t Forget the Robots
Companies with more indexed web pages get
o ve r 20 0 % m o re le ads.
 Keyword Research and Use
 The title tag, The h1 and h2 headings in the page, Link text, The
page URL, Image alt text, Bold and italicized text
 Get links fromotherhigh-quality sites
 Good content is the best long-term strategy
 Structure yoursite forSEO – Good navigation, sitemap, key page
links
 Analyze yoursite – Track and analyze results

11. Content and Blogging

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Content: Attract YourCustomers and the
Robots
Blogs +
Blogging
Comment Marketing
News/Media/PR
SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Video
Podcastin
g
Webinars
Research/White Papers
Social
Bookmarking
INBOUND MARKETING!
(If the search engines find you , your customers find you)
Direct/Referring Links
Type-In
Traffic
Email
Document Sharing

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Blogs Feed the Search Engines
 Companies that blog have 434% more
indexed pages.
 Companies that blog have 97% more inbound
links.
 Companies with more indexed web pages get
waymoreleads.
Blogging: The best single way to establish expertise
and a following
SOURCE: HUBSPOT STATE OF INBOUND
MARKETING REPORT, 2011

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Blogs Leaping in Volume & Value.
 Nearly 40% of US companies use blogs for
marketing purposes.
 Companies that blog have 55% more website
visitors.
 B2C companies that blog generate 88% more
leads per month than those who do not.
 B2B companies that blog generate 67% more
leads per month than those who do not.
SOURCE: HUBSPOT STATE OF INBOUND
MARKETING REPORT, 2011

15. Social Media

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Social Media: Connecting with Customers
 Engaging and attracting new customers
 Public relations (brand recognition, crisis management,
engaging with journalists)
 Creating customer relationships
 Ongoing customer service
 Market Research and Listening tool
 Integration with offline networking efforts

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Vast Social Media Landscape

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Start with the Basics

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What Are The Results?
 Generated Exposure 81%
 Increased my Website Traffic 61%
 Increased Search Engine Rankings 52%
 Generated Qualified Leads 48%
 Reduced Marketing Expenses 45%
 Helped Me Close New Business 35%
So urce : So cialMe dia Industry Re po rt 20 0 9 by Michae lSte lzne r
THEROIOFSOCIALMEDIA
IS– YOURBUSINESSWILL
EXISTIN FIVEYEAR.

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3 out of 4 modern marketing channels cost
less than any outbound channel
SOURCE: HUBSPOT STATE OF INBOUND
MARKETING REPORT, 2011
% Below
Average
Cost Per
Lead

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ThankYou ForYourTime!
Marilyn Oliva, President
MPowerMarketing Strategy, LLC
Phone: 954-629-1335
Email: Marilyn@MPowerStrategy.com
http://www.MPowerStrategy.com
LinkedIn.com/in/MarilynOliva