Connected agriculture technology is the advanced version of information and mobile communication technology. Emerging countries such as China, India, and Indonesia of Asia Pacific region are considered to be regions of opportunities for the connected agriculture market. These are countries that lack the proper infrastructure for the agriculture sector in terms of sowing and harvesting techniques, packing and packaging, transporting, production, storing and food processing.

1. Global Connected Agriculture Market Synopsis
According to the report by MRFR, the global Connected Agriculture Market 2020 was
valued at USD 1 billion in 2016 and is poised to reach at approximately USD 3 billion by 2023,
developing at a CAGR of 17% over the review period (2017-2023).
Connected farming uses mobile communications to allow farmers to provide critical
information such as weather forecasts, crop failure, best seed quality, soil moisture and quality,
resources and techniques, and to make financial payments more available. Growing demand
for mobile-based solutions and an rising number of telecom service providers are expected to
drive over the forecast period the linked agricultural market. Furthermore, technological
development such as the integration of the Internet of Things with Agriculture is assumed to
be an opportunity for the linked agricultural sector over the forecast period. Technology
enhancement has enabled firms to spend further in the agricultural and farming research and
development sectors to provide real-time information and services.
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It is slated that an increased number of telecom service providers and an increasing demand for
advanced technology will drive the market over the forecast time. Big IT firms like Microsoft
Corporation, IBM Corporations and CISCO Ltd are actively designing new technology to ease
the pressure on farmers under the upgrade of current mobile technologies. At the other hand, it
is anticipated that the lack of proper technical expertise and high deployment costs would
impede the growth of the connected agricultural market over the forecast period.
Market Segmentation
The globally connected agriculture market is analyzed into component and application.
Based on the component, the connected agriculture market is segmented into solutions,
services, and platform. Solutions are categorized into SCADA systems for agriculture, asset
management, network management, and smart water management system. Services are divided
into professional services and managed services. Additionally, Professional services include
cintegration and deployment services, a onsulting services, nd support and maintenance
services. Additionally, Platform is segmented into application enablement, device
management, and connectivity management.
Application segment is sub-segmented into smart logistics, farming planning and management,
smart irrigation, and agriculture finance. The agriculture finance includes micro-lending
services, mobile information services, micro-insurance services, and mobile payments
services.
Regional Outlook
Geographically, the market for linked agriculture is segmented into North America , Europe ,
Asia Pacific Latin America , and Middle East & Africa.
Due to advanced network infrastructure and the involvement of major IT firms such as
Microsoft Corporation, Cisco System Inc, which are investing heavily in research and
development for connected agriculture to innovate enhanced agricultural techniques for

2. farmers, the North American region is expected to lead the global agricultural market over the
forecast period. Moreover, the North-American region is expected to be the prominent player
among the regions due to It is anticipated that advanced agricultural techniques and robust
agricultural infrastructure and facilities will drive the connected agricultural market. The USA
and Canada are North American region's leading countries.
The Asia Pacific area is expected to expand considerably over the forecast period. Emerging
economies, like India and China, lack the essential technology needed for the agricultural
sector, possess an ocean of opportunities presumably driving the market over the forecast
period. In addition , an increasing number of telecommunications providers and mobile
subscribers and a better ranking position do business in India easier.
Competitive Dynamics
The prominent players in connected agriculture market are AG Leader Technology (U.S),
Microsoft Corporation (U.S), IBM Corporation (U.S), Cisco Systems Inc (U.S),, AT&T (U.S),
Accenture PLC (Ireland), SAP A.G (Germany), Orange Business Services (France), Epicor
Software Corporation(U.S). Vodafone Group PLC (U.K), SAGE (U.K), Syspro Technologies
(U.S), Raven Industries, Inc (U.S), AGCO Corporation (U.S).
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