A web content management software is a combination of programs and software tools which deliver an organization with a method to manage digital information, present on a website, by creating and maintaining content without previous information of web programming or any markup language. The market size of web content management software was valued at USD 4.6 billion in 2016 and is expected to grow with a CAGR of approximately 15% during the forecast period.

1. Web Content Management Software Market Overview
The Web Content Management Software Market 2020 can advance rapidly at an
approximate rate of 15% between 2017 and 2023 (appraisal period), says Market Research
Future (MRFR). We will provide COVID-19 impact analysis with the report, offering detailed
market developments following the coronavirus disease outbreak.
Key Drivers and Primary Barriers
The COVID-19 outbreak and the resultant lockdown continue to affect the world economy.
However, the Internet has emerged as a prime solution to deal with the pandemic spread as it
is helping gain information with regard to various aspects of the public. From education to
healthcare, and from retail to sales, the strong IT infrastructure has ensured continuous business
flow as well as dissemination of accurate data.
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Although the COVID-19 impact has been significant, the Internet has helped companies to
adapt to the major changes and continue with their work. With that said, the unexpected
changes in the internet traffic patterns have led to challenges in terms of managing the digital
content found on a website. Therefore, a number of websites that offer critical updates with
regard to the novel coronavirus are increasing opting for the web content management software
to deal with the voluminous traffic content currently witnessed.
As a result of the considerable surge in the internet use along with the massive smartphone
proliferation worldwide since the SARS-CoV-2 outbreak, the web content management market
has been on a rapid upward trajectory. One top market trend can be the escalating demand for
CaaS/content as a service to be experienced as EaaS/ as a service, primarily among renowned
technology vendors and to better review the customer behavior so they are able to provide an
enhanced customer service. Another important market trend can be the increasing innovations
in PaaS/ cloud platform as a service, given that several companies are now opting for cloud to
conduct business as they bring down the cost of maintenance as well as subscription services.
Experts project favorable prospects for the web content management software market due to
the growth in data driven digital and online techniques for catering to the customers and their
evolving requirements. Most of the key contenders in the market are increasingly innovating
and launching new and advanced models and services to expand their product portfolio and
outrival other competitors.
For instance, in July 2020, Strapi, a leading web content management system firm, released its
latest enterprise editions that help boost the RBAC/ Role-Based Access Control capabilities for
enhanced governance and security.
Market Segmentation
Component, deployment, organization size and industrial sectors are the key segments
according to which the web content management software market has been covered in the
MRFR study.
The primary components discussed in the report are solution as well as services.

2. The market caters to cloud and premise, depending on deployment.
The key ranges based on the organization size are large enterprises along with small and
medium enterprises.
The web content management software is largely used in industrial sectors such as education,
hospitality, government, healthcare, food and beverage, media & entertainment, retail, and
more.
Regional Insight
The geographical distribution of the web content management software industry comprises
Europe, Asia Pacific/APAC, North America and RoW/rest of the world.
At present, North America is the global leader and is touted to remain so throughout the review
timeline. With the expansive IT infrastructure and the fast consumption rate of the latest
technologies, North American remains one step ahead of other regions. Some other factors that
work in favor of the regional market can be the high amount of focus that goes into research &
development, especially in the United States as well as Canada. These countries are technically
progressive and house some of the world renowned web content management software
companies, which can be another major factor that promotes market growth.
A noteworthy development in the global market can be APAC’s fastest advancement rate from
2017 to 2023. Since the region is home to a fast increasing number of emerging firms in the
field of software solutions, software development and electronics, the web content management
market here is bound to observe garner profits in the ensuing years. The leading contenders in
the region are immensely focused on boosting their revenues by offering personalized content,
push the online interaction level with their customers and are also interested in expanding their
brand presence, as a result of which the market is presumed to progress at a bullish rate in the
following years.
Renowned Industry Vendors
The renowned industry vendors profiled by MRFR analysts are Oracle Corporation (U.S.),
Hewlett Packard, Inc (U.S.), International Business Machine Corporation (U.S.), Dell EMC
(U.S.), Open Text Corporation (Canada), Adobe Systems Inc. (U.S.), to name a few.
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