My presentation from Think Visibility, March 2012. 'Link Building Lessons From Swiss Toni' covers ideas and techniques enabling you to scale your link building the right way. https://seogadget.co.uk/link-building-lessons-from-swiss-toni-think-visibility/

1. LINK BUILDING LESSONS FROM
SWISS TONI
Jon Quinton
SEOgadget.co.uk

2. FORUM FRIDAY
LINK BUILDING
20/01/2012
Hosted by
Oli

3. ...............................................................................................................................................................................................
‚MY INTEREST IN LIFE COMES FROM SETTING MYSELF
HUGE, APPARENTLY UNACHIEVABLE CHALLENGES‛
Read: ‘Losing My Virginity’ and ‘Screw It, Let’s Do It’

4. ...............................................................................................................................................................................................
RESEARCHING LINK OPPORTUNITIES
Find Combine Filter
Competitor Analysis Domain Metrics
Excel
Scraping Links
BuzzStream
My Blog Guest Social Metrics

5. ...............................................................................................................................................................................................
MY BLOG GUEST – GREAT FOR SPEED AND HIGH
RESPONSE RATE
When looking for opportunities, diversifying your sources is key

6. ...............................................................................................................................................................................................
FIND LISTS
http://searchengineland.com/21-link-builders-share-advanced-link-building-queries-29848
Google ‘list of keyword blogs’ etc – then get scraping!

7. ...............................................................................................................................................................................................
SCRAPING BLOG LIST – GOOGLE DOCS
http://www.distilled.net/blog/seo/how-to-build-agile-seo-tools-using-google-docs/
https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdFdhWEc0ZjN1a3F2dWI2anc0TW1STHc
*Requires some playing around using view source and inspect element

8. ...............................................................................................................................................................................................
SIMILAR SITE’S
Use ‘Similar Sites’ to find other related blogs/websites

9. ...............................................................................................................................................................................................
SCRAPE RESULTS - SCRAPEBOX
Start with a
large site
Keep looking
until
you reach the
smaller guys
[related:www.vogue.co.uk –www.vogue.co.uk]

10. ...............................................................................................................................................................................................
SCRAPING SERPS USING GOOGLE DOCS
*TAKE CARE*
Enter Keyword
https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdFQzMUkxdEN0T0I2UDJ6Y0FWZ2sxTmc /
http://www.seerinteractive.com/blog/google-scraper-in-google-docs-update - New JSON code
XPATH no longer works when scraping SERPS. Limited functionality but still does the trick 

11. ...............................................................................................................................................................................................
LOOKING THROUGH COMPETITOR BACKLINKS
USING AHREFS
Search by Date
http://ahrefs.com
Also look for recent lost links – pounce before they know what’s happened!

12. ...............................................................................................................................................................................................
USING FOLLOWER WONK TO FIND POPULAR BLOGGERS
http://followerwonk.com
A search for ‘fashion blogger’ returned 7,768 results

13. ...............................................................................................................................................................................................
…AND SCRAPE USING GOOGLE DOCS:
https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdDMzdjZQSUlJSEV6VEQ4OVVDVkRhelE

14. ...............................................................................................................................................................................................
BUZZSTREAM – BUILDING LISTS
BOOKMARK, TAG, SORT OPPORTUNITIES
http://www.buzzstream.com/
BuzzStream; download the ‘buzzmaker’ to add sites on the go!

15. ...............................................................................................................................................................................................
USEFUL PLUGINS
Multi Links Similar Web
https://addons.mozilla.org/en-US/firefox/addon/multi-links/ https://addons.mozilla.org/en-US/firefox/addon/similarweb-sites-recommendatio/

16. ...............................................................................................................................................................................................
CREATE YOUR MAIN LIST

17. MAKING SENSE OF IT ALL...

18. ...............................................................................................................................................................................................
FILTERING DIRECT FROM ONE SINGLE TOOL IS EASY...
Filter by page authority/domain authority for best opportunities...

19. ....But What
About
Multiple
Sources?

20. ...............................................................................................................................................................................................
SEPARATE URLS TO GET DOMAIN METRICS IN ADDITION
TO PAGE METRICS
=MID([@URL],8,FIND("/",[@URL],8)-8)
– extracts domain before 1st“/”

21. ...............................................................................................................................................................................................
USE SEO TOOLS FOR EXCEL TO PULL THROUGH
PAGE RANK + SOCIAL METRICS
http://nielsbosma.se/projects/seotools/
Metrics available with SEO tools for Excel include page rank, and social counts.

22. ...............................................................................................................................................................................................
USE SEOMOZ API TO CHECK FOR
REFERRING DOMAINS AND OTHER METRICS
http://www.majesticseo.com/reports/bulk-backlink-checker
Easily pull through PR, Social, Domain Authority, Inbound Links

23. ...............................................................................................................................................................................................
USING THE SEOMOZ API
API Call:
http://lsapi.seomoz.com/linkscape/url-metrics/www.thejewelleryboutique.com?Cols=8192
Linkscape API URL to check EXT Links
Member ID Secret Key
https://seogadget.co.uk/links-data-excel-seomoz-api/ {"ueid":2181}
http://www.seomoz.org/api
http://apiwiki.seomoz.org/w/page/13991145/Request-Response%20Format

24. ...............................................................................................................................................................................................
BUT WHAT ABOUT GETTING THIS INTO EXCEL??
=BuildHttpDownloaderConfig( FALSE,15000,,,,,[member ID], [Secret Key] )
http://lsapi.seomoz.com/linkscape/url-metrics/www.thejewelleryboutique.com?Cols=8192
=DownloadString( [API Call],[BuildHTTPDownloaderConfig])
{"ueid":2181}
SEO Tools for Excel makes life 10 x easier – get it now!

25. ...............................................................................................................................................................................................
THE FINAL RESULT
=RegexpFind(A3,"d+")
*Returns numbers only*
Use [=CONCATENATE] to build
API calls in your table

26. SUITS YOU SIR...

27. ...............................................................................................................................................................................................
‚"IN BUSINESS THAT'S ONE OF THE MOST IMPORTANT
SKILLS; INFLUENCING PEOPLE‛
Watch: The Apprentice

28. ...............................................................................................................................................................................................
BEST TOOL TO USE?
GUT FEELING
BUT...
Think more about what they get out of it, rather than just considering your link

29. ...............................................................................................................................................................................................
LOOK FOR ‘HOT TOPICS’ AND STYLE OF POSTS
‘HOT’ TOPICS?
HOW TO GUIDES?
NEWS?
REVIEWS?
Start to find what works well for them...

30. ...............................................................................................................................................................................................
IMPORT SITEMAP INTO EXCEL
If someone’s had a ‘hit’ you know they’re going to want more...

31. ...............................................................................................................................................................................................
USE SEO TOOLS FOR EXCEL TO FIND A ‘HIT’
‘Showbiz news’

32. ...............................................................................................................................................................................................
ALWAYS PERSONALISE...
Hi Viv,
I saw your blog in Saturday’s edition of the Guardian, congratulations on the coverage!
I really like the look and feel of your blog, and wandered if you’d be interested in what we’re doing at
www.thejewelleryboutique.com? I was thinking it would be great if we could do something together, perhaps
organise a giveaway for your readers, or something else...we’d love to get involved with your blog.
Let me know what you think!
All the best,
Jon Quinton
jon@thejewelleryboutique.com
Speak their language...

33. ...............................................................................................................................................................................................
FORGET ABOUT SEO AND LINKS
Rob Harris (Jamiroquai) master class
[http://www.guitarworld.com/new-guitar-tutorial-website-launches]

34. DELIVERY....

35. ...............................................................................................................................................................................................
‚ SUCCESSFUL BUSINESS IS NOT ABOUT GOOD
TRANSACTIONS, IT'S ABOUT GOOD RELATIONSHIPS.‛
Read: ‘The Real Deal: My Story from Brick Lane to Dragon’s Den

36. ...............................................................................................................................................................................................
OUTSOURCE WITH CARE
YOUR REPUTATION AND FUTURE
LINKS ARE AT STAKE
Quality = higher success rate and future links

37. ...............................................................................................................................................................................................
THIS IS WHAT YOU WANT:
Hi Jon,
Coincidentally I’ve just published your content with link on our main site (better SEO link for
yourself). The content was very relevant and included events, times, and solid info that we thought
warranted a place on the main corporate site, here’s the link to our city breaks homepage:
http://www.travelsupermarket.com/c/holidays/city-breaks/
Thanks
Dave

38. ...............................................................................................................................................................................................
KEY TAKEAWAYS
• Scale
Research
• Personalise
Pitch
• Quality
Deliver

39. ...............................................................................................................................................................................................
THANK YOU!
JON QUINTON
SEOgadget.co.uk
jon@seogadget.co.uk
@jonquinton1