1. MOBILE PERSONALIZATION
THE FUTURE
OF CONSUMER LOYALTY

2. Forrester: The Role of Mobile
2
Mobile is changing your business — not just your digital business.
If you haven’t already, it’s time for you, as a marketing leader, to
take mobile to the rest of your organization. Prioritize your efforts
based on the impact both on customers and on your business.
Forrester Research - Predictions 2014: Mobile Trends For Marketers

3. Mobile: It’s Not a Channel or a Data Silo

4. Personalized Mobile Rewards/Offers = >Loyalty =
>ROI

5. Mobile & Personalization: Central To Customer
Loyalty
Mobile & Personalization: Central To Customer
Loyalty

6. Layering in Data:
Becoming more Targeted and Personal
6

7. Mobile & Personalization: Using Mobile’s Unique
Data

8. Restaurants: Mobile as Loyalty Centerpiece
8

9. Mobile Strategy: Top Objectives
9

10. Top Digital Priorities - 2015