11. Exploring......with community
Idea development
???
Who are the emerging champions?
Are they using Apps?
How do different age groups interact with these devices?
Apps vs Social networking?
13. Apps vs. social networking
1. Social networking is more appropriate
Evidence: 3 out of 5 communities engaged in social networking (Facebook + blogs)
Why? (Possible reasons)
- People are familiar with them (1.3mn FB accounts in Sri Lanka)
- Over 2000 Singhala Blogs
- People see immediate results. (eg. their own Facebook page)
- affordable access to internet (mobile broadband options)
2. Apps are not making much progress
All communities got excited on Apps, but did not sustain the excitement
Why?
- Available Apps are not targeted to local needs
- Concept is still not familiar (comparing to SMS)
14. Emerging prospects
Champions are emerging at different
villages
• for micro-enterprises
• for Video clip development at ICT
education classes
• local blogging
• Social Media Enthusiasts