This document provides guidance on how to create better content marketing. It discusses challenges around determining the right content, audience, and competitors. It emphasizes the importance of telling the right story to the right customers at the right time. Specific tips include defining your story, providing structure, finding your passion, knowing when to edit, being authentic, and ensuring relevance.

1. How to create better
content marketing

2. Coca-Cola Hello
Happiness
2,125,129 views – May 7

3. Coca-Cola 2nd Lives
2,125,129 views – May 15

4. Flexibility
and relevant
COCACOLA EXPERIENCES
& Mode
l

5. What are your challenges
• What content you have
• What your audience you wants
• What are/aren’t competitors doing

7. How to get successful
Right story Right customers Right time

8. The way to define your story
Source: contentinstitue

9. Five rules
of
storytelling
Provide structure to your story
Find your passion
Know when to edit
Be yourself
Be relevant

10. thank you