This document provides an overview of IBM's IoT offerings for retail and real estate, including the IBM IoT for Real Estate point of view, IBM IoT for Retail overview, offerings, use cases, and resources. The key points are:
- IBM's IoT Foundation platform can unify disparate IoT systems across a customer's real estate portfolio to provide insights.
- IBM offers three IoT solutions for retail - Customer Engagement using indoor location services, Smarter Store for optimized operations, and Advanced Inventory.
- Example use cases described include space optimization, enhanced service management, auditing work time vs invoices, and inventory tracking in retail.
- IBM sees the largest ROI
1. IBM IoT for Real Estate POV
&
IoT for Retail Offerings
Smarty
Program Director, IoT for Retail & Real Estate
Offerings
2. Overview
• IBM IoT for Real Estate POV
• IBM IoT for Retail Overview
• IBM IoT for Retail Offerings
• IBM IoT for Retail Use Cases
• IBM IoT Resources
4. IoT can create Chaos for Customers
Customers Portfolio of Properties/Stores
Location
1
Location
2
Location
3
Location
4
Location
5
Equip
Vendor B
IoT Platform
Lighting
Vendor A
IoT Platform
BMS
Vendor A
IoT Platform
Lighting
Vendor B
IoT Platform
Equip
Vendor A
IoT Platform
BMS
Vendor B
IoT Platform
Elevator
Vendor B
IoT PlatformLighting
Vendor B
IoT Platform
Elevator
Vendor A
IoT Platform
Sensor
Vendor A
IoT Platform
5. IBM IoT Foundations Platform Unifies ‘Things’ for Customers
Customers Portfolio of Properties/Stores
Location
1
Location
2
Location
3
Location
4
Location
5
Equip
Vendor B
IoT Platform
Lighting
Vendor A
IoT Platform BMS
Vendor A
IoT Platform
Lighting
Vendor B
IoT Platform
Equip
Vendor A
IoT Platform
Elevator
Vendor B
IoT Platform
Lighting
Vendor B
IoT Platform
Elevator
Vendor A
IoT Platform
Lighting
Vendor C
IoT Platform
6. Third Party Apps
IBM IoT Foundation Offerings
IBM IoT Foundation Connect
Attach, Collect & Organize, Device Management, Secure Connectivity,
Visualization
IBM IoT Foundation Information Management
Storage & Archive, Metadata Management, Reporting, Streaming data,
Parsing and Transformation, Manage unstructured data
IBM IoT Foundation Analytics
Predictive, Cognitive, Real-time, and Contextual
IBM IoT Foundation Risk Management
Security Analytics, Data Protection, Auditing/Logging,
Firmware Updates, Key/Cert Mgmt, Org Specific Security
Third Party Apps
The IBM IoT Foundation -
Everything you need to Innovate
with IoT
7. Things Centric IoT People Centric IoT
Operators of Things: Focuses on
patterns involving the operation of old
and new equipment, now integrated with
intelligent things, can become interactive,
reactive, and adaptive; to each other,
people and places
Occupiers of Locations: Focuses on
patterns involving the usage of a
location, now integrated with intelligent
in-door location services, can deliver
utilization tracking while engaging people
as they navigate the location
IBM IoT deliveries benefits to customers focused on …
8. IoT Foundations/Real Time Insights/Presence Insights
Enhance & expand your TRIRIGA investment
Watson Analytics for TRIRIGATwitter
IBM TRIRIGA
Operations &
Services
Real Estate &
Lease Accounting
Capital Projects Space &
Move
Reservations Energy &
Sustainability
IBM BlueMix
9. Increased
Asset
Performanc
e
Optimized
Cost of
Operations
Enhanced
Personal
Experiences
Real Time
Decision
Support
IoT Benefits
Enterprise wide focus across your portfolio
IoT Foundations/Real Time Insights/Presence Insights
Watson Analytics for TRIRIGATwitter
IBM BlueMix
IBM TRIRIGA
Operations &
Services
Real Estate &
Lease Accounting
Capital Projects Space &
Move
Reservations Energy &
Sustainability
Connect
Information
Management
Privacy/Securi
ty
Mobility
IoT for
Retail
IoT for
Offices
IoT for
Airports
IoT for
Hospitals
IoT for
Venues
IoT for
Education
Things IoT Use Cases People IoT Use Cases
Condition Based
Maintenance
Energy
Management
Space
Optimization
B2C2E
Engagement
Location Types
Use Cases
Analytics
Applications
IoT Platform
Ecosystem
IoT Services
10. IoT
Foundation
IoT
Real-Time
Insights
Real-time data
TRIRIGA IoT
Recipes on BlueMix
TRIRIGA IoT
Recipes on BlueMix
Recipes to …
• Register IoT Things to TRIRIGA Spaces & Assets
• Get TRIRIGA Floor Plans, convert to Indoor Geo-
Aware Floor Map (Apple format)
Recipes to …
• Create Work Request
• Create Space Utilization Log by location
• Create Energy Log
• Create Dwell Log tied to Work Task to match invoice
• Auto Check-in/out Reservations
• Auto Reserve Space
TRIRIGA BlueMix Recipes for innovative IoT use cases
12. 11
IoT interaction and resulting data will drive…
Enhanced
customer
experiences
Increased
in-store
conversions
Accurate
inventory
tracking
Optimized
store
operations
New
business
opportunities
Store & Supply
Chain Optimization
Consumer Insights &
Interaction
A Road To Next Gen
Value Chain
Right Store
Location, Range, Layout
Perfect Shelf
See, Spot, Select
OmniChannel Journey
Anywhere, Anyway, Anytime
Perfect Supply Chain
On-Shelf, On-Hand, On-Time
Source : Wal-Mart CIO Presentation
15. 14
Leverage a proven Presence Insight framework to jump start the retail
transformation
Indoor Location Services to enhance customer experience
Improved inventory tracking to increase transactions
Optimized Store Operations to reduce costs
IndustryTransformation
IoTforRetail Customer
Engagement
Smart
Store
Advanced
Inventory
Three distinct IoT Offerings for Retail
16. 15
Create transparent shopping experience across Omni-Channel
Build Eco-system of Sensor Partners with IBM BlueMix Recipes
streaming data into Presence Insight
Partner with IBM Commerce (Xtify/SilverPop) to provide easily
deployed interactions to customers existing Store Mobile Apps
Incorporate Advanced Analytics including Weather and Social
data
IndustryTransformation
IBM IoT for Retail
Presence Insight
IoTforRetail Customer
Engagement
Inventory
Guest Wifi
BLE Beacons
Video Cameras
Point of Sale
RFID
17. 16
IBM IoT for Retail, Offering 1 : Customer Engagement …
How it works
IoT Device Vendors
Guest Wifi
BLE Beacons
Video Cameras
Point of Sale
RFID
4
Shoppers receives
location and product
aware content plus
store navigation
2
3
5 Advanced Analytics,
including Shopper in-store
behavior, weather and social
data tells complete story
Location/Product
specific Content
delivered to Shopper
based on store
presenceOptional – Live Digital
Floor Plans provided
by TRIRIGA
Retailer registers
Sensor Devices by
store area in PI
1
18. 17
Retail and CPG businesses can incorporate weather information to
bring efficiency into planning process and improve customer
engagement
Weather related demand and supply
Use long and short term weather in forecasting
demand and mitigating out of stock conditions
Supply and Demand Planning
Weather related reporting and forecasting
Complement driving behavior data with weather
to better understand drivers of business outcomes
Performance Analytics
Customer engagement
Tailor personalized offerings on differences in
both weather and customer behavior
Personalized Offerings
Weather informed marketing campaigns
Improve personalized marketing campaign
efficiency based on local weather data
Marketing Effectiveness
19. 18
IndustryTransformation
Incorporate advanced inventory tracking within stores to improve
conversions and provide insight on customer interaction
IoTforRetail
Smart
Store
IBM IoT for Retail
IoT Foundations/Presence Insight
Capitalize on a massive ecosystem of store equipment,
fixtures & device providers to consolidate and analyze
store data
Provide advanced HVAC, Lighting and other equipment
rules to recommend actions to drive down operating
costs
Incorporate Weather data to improve operations
20. 19
IBM IoT for Retail, Offering 2 : Smarter Store …
How it works
IoT Store Device &
Equipment Vendors
3
Advanced Analytics produce
Actions such as Energy
Logs, Vendor Time Logs or
Work Orders in TRIMAX
Retailer registers
Store Equipment and
Devices via IoT
Recipes
1
Smart
Equipment
Smart
Lighting
Smart
HVAC
Smart
Shelving
Smart
Layout
Smart
Checkout
Store Management
Smart
Security
Third Party Device/Equipment
IoT Platform
Third Party Apps &
Data integrated via
APIs
2
IoT
Foundations
Store & Equipment
Data streams into IoT
Foundations
2
4
Staff and Vendors can
manage actions and preform
device command and control
functions
21. 20
Create a Smart Store with advanced IoT instrumentation to drive
better shopper experience and reduce operating costs
IndustryTransformation
SolutionAdministrationIoTforRetail
Advacned
Inventory
Leverage RFID and other inventory sensing solutions to help
store understand location and shelf availability
Incorporate advanced analytics on inventory (i.e. try vs. buy)
Automate shelf stocking processes
Improve Checkout processes
IBM IoT for Retail
IoT Foundations/Presence InsightBLE Beacons
Video Cameras
Point of Sale
RFID
22. 21
IBM IoT for Retail, Offering 3 : Advanced Inventory …
How it works
21
3
Store Associates get
automated notices on
Restocking
requirements and on
floor availability
4 Advanced Analytics on
inventory data with shoppers
in-store behavior, along with
social and weather data
improves conversions
Retailer registers
Inventory Sensor
Devices by store area
in PI
IoT Device Vendors
Guest Wifi
BLE Beacons
Video Cameras
Point of Sale
RFID
1
RFID applied to store
products
2
24. IBM Internet of Things
Office Space Optimization & Engagement with IoT
23
IoT Beacon,
Lighting, Elevator,
Bathroom Makers
4
Watson Analytics provides
Insights to Real Estate
Execs on Utilization
spawning actions in
TRIRIGA
TRIRIGA Customer
Registers Sensor
Devices in Presence
Insight
1
Third Party Device/Equipment
IoT Platform
Third Party Sensors &
Data integrated via
APIs
2
Utilizing the FieldFlex
Mobile Apps, Personal
Devices picked up by
sensor
2
PI Tracks Entrance,
Exit and Dwell Time
within Zone as well
Repeat & First Time
Visitors
3
Portfolio Data & Floor Plans
25. IBM Internet of Things
Enhanced Service Management with IoT
Option 1 : Create
Work based on
People Sensing
TRIRIGA Customer
Registers Sensor
Devices in Presence
Insight
1a
PI tracks People Counts
within Area/Space to Trigger
Work
2b
‘Thing’ sends request for
Service into BlueMix/IoTF
2b
TRIMAX Work Task is
created from
BlueMix/IoTF based
on People count or
Thing request
4
IoT Beacon,
Kimberly Clark
Option 2 : Create
Work based on
‘Thing’ asking for
service
Using BlueMix Recipe,
customer connects
Things to listen to
1b
26. IBM Internet of Things
Audit actual Work Time vs Billed Invoice Labor
IoT Beacon, WIFI
TRIRIGA Customer
Registers Sensor
Devices in Presence
Insight
1
Utilizing TRIRIGA
Mobile Work Order
App, Tech Enters
Location
2
PI Tracks Entrance,
Exit and Dwell Time
within Zone
3
Retail Store or Building Space
TRIRIGA IoT
Recipes on BlueMix
TRIRIGA IoT Recipe
creates a Work Task
Time Log to match
against Vendors
Invoice
4
27. IBM Internet of Things
IoT for Retail Use Cases – Retail Spaces
IoT PED
Offering
IoT Focus Use Case Description Sales Target
IoTRET001 Store Ops Sensor tracked Store Customer Flow to drive better
store layouts and engagement
TRIRIGA retail customers, any retailer, mall owners
IoTRET002 Engagement Using a Mobile App, provide customer indoor store
navigation
TRIRIGA retail customers, any retailer, mall owners
IoTRET003 Engagement Using a Mobile App, provide Store Associate view
of customer in store behavior
TRIRIGA retail customers, any retailer, mall owners
IoTRET004 Engagement IoT Connected Customer and Display (mannequin,
digital display) to provide product details &
marketing
TRIRIGA retail customers, any retailer, mall owners
IoTRET005 Engagement IoT Connected Customer, Fitting Room, and
Products to provide enhancements Shopping
TRIRIGA retail customers, any retailer, mall owners
IoTRET006 Engagement IoT tracked Inventory for enhanced customer
driven product details and checkout
TRIRIGA retail customers, any retailer, mall owners
28. IBM Internet of Things
IoT for Retail Use Cases – Retail Spaces
IoT PED
Offering
IoT Focus Use Case Description Sales Target
IoTRET007 Inventory IoT tracked Store Inventory for accurate counts,
locating, stock replenishment (mobile app driven)
TRIMAX retail customers, any retailer, mall owners
IoTRET008 Operations IoT Condition-Based-Maintenance (CBM), reading
based work order generation
TRIMAX retail customers, any retailer, mall owners
IoTRET009 Operations Using a Mobile App, track technician/vendor
Enter/Dwell/Exit of location to match Labor Time
Billing
TRIMAX retail customers, any retailer, mall owners
IoTRET010 Operations IoT read Meters for Energy consumption TRIRIGA customers, any office occupier/owner
IoTRET011 Operations IoT fed Weather Data to location for Energy
Normalization
TRIRIGA customers, any office occupier/owner
IoTRET012 Operations IoT Weather Events for Safety TRIMAX customers any office occupier/owner
29. IBM Internet of Things
Office Space has largest ROI potential, consider…
2nd
Real Estate costs represent
the second largest expense
for most companies
50%
Average office space
current utilization
55%
Employees classified as
mobile workforce
64%
Percentage of employees
placing workplace flexibility
over salary
Drives need for real-time understanding of utilization and flexible workspaces engaging workforce
30. IBM Internet of Things
IoT for Real Estate Use Cases – Office Spaces
IoT PED
Offering
IoT Focus Use Case Description Sales Target
IoTRE001 Utilization Sense office space anonymous people flow to
provide Insight on Workplace real-time utilization
TRIRIGA customers, Any Office
Occupier/Owner
IoTRE002 Engagement Using a Mobile App, provide person with indoor
location navigation
TRIRIGA customers, Any Office
Occupier/Owner
IoTRE003 Engagement Using Partner Reservation App, in-door location
aware reservation & check-in & check-out
TRIRIGA customers, Any Office
Occupier/Owner
IoTRE004 Engagement IoT sensed, location aware workplace requests TRIRIGA customers, Any Office
Occupier/Owner
IoTRE005 Operations IoT sensed, Person counting work order generation
(ie Cleaning)
TRIRIGA customers, Any Office
Occupier/Owner
IoTRE006 Operations Using Mobile App, provide technician with list of
work orders when entering location
TRIRIGA customers, Any Office
Occupier/Owner
31. IBM Internet of Things
IoT for Real Estate Use Cases – Office Spaces
IoT PED
Offering
IoT Focus Use Case Description Sales Target
IoTRE007 Operations IoT Condition-Based-Maintenance (CBM),
reading/event based work order generation
TRIMAX customers, any office occupier/owner
IoTRE008 Operations Using a Mobile App, track technician/vendor
Enter/Dwell/Exit of location to match Labor Time
Billing
TRIMAX customers, any office occupier/owner
IoTRE009 Operations IoT read Meters for Energy consumption TRIRIGA customers, any office occupier/owner
IoTRE010 Operations IoT fed Weather Data to location for Energy
Normalization
TRIRIGA customers, any office occupier/owner
IoTRE011 Operations IoT Weather Events for Safety TRIMAX customers any office occupier/owner
IoTRE012 Operations IoT sensed Assets for location tracking TRIMAX customers any office occupier/owner
32. IBM Internet of Things
IoT for Transportation Use Cases – Transportation Spaces
IoT PED
Offering
IoT Focus Use Case Description Sales Target
IoTAP001 Utilization Sense traveler flow to provide Insight on Location
real-time movement
Airports, Train/Bus Stations
IoTAP002 Engagement Using a Mobile App, provide person with indoor
location navigation
Airports, Train/Bus Stations
IoTAP003 Engagement Tracking People Heat-maps to manage queues,
generate staff alerts
Airports, Train/Bus Stations
IoTAP004 Operations Track People to Retail utilization to manager tenant
lease terms
Airports, Train/Bus Stations
IoTAP005 Operations IoT sensed, Person counting work order generation
(ie Cleaning)
Airports, Train/Bus Stations
IoTAP006 Operations Using Mobile App, provide technician with list of
work orders when entering location
Airports, Train/Bus Stations
33. IBM Internet of Things
IoT for Venues Use Cases – Entertainment Venues
IoT PED
Offering
IoT Focus Use Case Description Sales Target
IoTEV001 Utilization Sense people flow thru venue to provide Insight on
Location real-time utilization
Stadiums, Tracks, Zoos, Museums, Amusement Parks
etc.
IoTEV002 Engagement Using a Mobile App, provide person with indoor
location navigation
Stadiums, Tracks, Zoos, Museums, Amusement Parks
etc.
IoTEV003 Engagement Tracking People Heat-maps to manage queues,
generate staff alerts
Stadiums, Tracks, Zoos, Museums, Amusement Parks
etc.
IoTEV004 Operations Track People to Retail utilization to manager tenant
lease terms
Stadiums, Tracks, Zoos, Museums, Amusement Parks
etc.
IoTEV005 Operations IoT sensed, Person counting work order generation
(ie Cleaning)
Stadiums, Tracks, Zoos, Museums, Amusement Parks
etc.
IoTEV006 Operations Using Mobile App, provide technician with list of
work orders when entering location
Stadiums, Tracks, Zoos, Museums, Amusement Parks
etc.
35. 34
Internal & External resources
Internal one stop shop for IoT
ibm.biz/IoTWiki
https://w3.ibm.com/ibm/thinkacademy/index.ht
ml#/internet-of-things/learning-for-a-new-era
IBM IoT for Retail - Presence Insight - Video 2
YouTube Videos
IBM IoT for Retail - Presence Insight - Video 1
36. 35
IBM IoT – Get started today
35
Learn more about IBM’s point of view on the
Internet of Things
ibm.com/IoT
Try out Internet of Things on Bluemix
ibm.biz/try_iot
Join us in our IoT conversations
@IBMIoT
39. 38
External Data
(e.g. Weather, Geo-Spatial)
Internal Data
(e.g. IT and OT systems EAM, ERP,
CRM, etc.)
Transformindustries via content-rich platform and analytics
Insurance
Risk scoring & assessment
OEMs / Suppliers
Remote monitoring, Improve
engineering design
Retail & Distribution
Improve inventory mgt, and
customer experience
Industrial
Improve operations and production
capacity
Travel & Transport
Improve logistics and operational
safety
Connected Device Data
(e.g. Diagnostics, Condition, Control data, KPIs)
Data
Content-Rich IoT Platform
Providing Insights
Analytics
cross-industry or industry/domain/asset specific analytics
Industry specific services, solutions and insights
40. 39
These solutions allow retailers to transform quickly to differentiate
themselves and personalize shopping experience
42. 41
To capitalize on these opportunities retailers must leverage new
technologies and execute three imperatives flawlessly
New technologies enable retailers to
transform to get the three universal
imperatives right:
•Big Data & Analytics
•Cloud
•Mobility
•Social Business
Implemented together, these imperatives
enable smarter retail—a key to connecting
with consumers, operating efficiently and
capturing loyalty to gain market share and
drive profitable growth.
43. 42
Real-Time Personalization
“I want to dynamically serve up
relevant content, offers and
recommendations.”
Digital
Recommendations
Real-Time
Interaction Management
Opportunity
Detection