Learn the gist of the Lean Startup approach through 7 questions and answers.

1. Les bases du Lean Startup et la motivation
Lean Startup Basics and Motivation
Mai/May 2018

2. Rita Baker
Montreal Lean Startup Circle

3.  Underlying concepts on known management theories
Lean production Customer development Design Thinking
• Customer focus;
• Efficient use of
resources;
• Just in time;
• small batches
• Stop the machine when
something goes wrong
• Market before
product/service
• Continuous
feedback loop
• Iterative process
• 360 view
• Empathize before
designing
• Prototyping (iterative
process)
• Transparency
• Agile management/dev.tools • Data driven management • Innovation accounting

4.  LS is the scientific approach applied to
startups
◦ Scientific approach – 3 steps:
1. Start with a hypothesis
2. Design an experiment to validate hypothesis
3. Gather data from your experiment
 Validate or invalidate hypothesis when comparing data
to a standard
 Definition of a startup (according to Eric Ries)
 A startup is a human institution designed to deliver a
new product or service under conditions of extreme
uncertainty

5. Critical assumption

6.  The minimum viable product is the output of
your experiment design which allows you to
collect the maximum amount of learnings
with the least effort.

7.  Don’t forget what you have already learned
 USE TECHNOLOGY!!!
◦ Yes, there is an app for it!

8.  Ensure you are not wasting your time/resources
 Helps to develop your network
 Get financing/business partners more easily
 Develop an innovation culture for your
organisation
 Keep the entrepreneurial instinct alive over
time

9.  LS forces you to go talk to your stakeholders
(customers, suppliers, community partners,
distributors, etc.) regularly
◦ They will let you know that your mission (intrinsic
motivation) is important to them
◦ Their feedback will nourish your internal motivation
 LS eventually creates habits...habits require less
motivation
 You will get your first customers faster...Nothing like
a deadline to motivate you!

10.  Start small and ask for help if needed
 Learn how to learn from your mistakes
 Use data to assist in your decision making as
often as you can
 Join the Lean Startup Circle community

12.  Lean Startup book – Eric Ries
 The Startup Way – Eric Ries
 All books in the Lean series (O’Reilly editor)
 The web has everything you need
◦ Official website: http://theleanstartup.com/
◦ Official Youtube channel: Leanstartupconf
◦ Ash Maurya’s website: http://leanstack.com/
◦ Slideshare: MTLLeanStartup
◦ Montreal LS Circle Slack channel:
https://leancircle.slack.com/messages/montreal/
Demandez accès au canal Slack en écrivant à rbaker@baker-marketing.com
Ask your Slack channel access by writing to rbaker@baker-marketing.com
◦ …and thousands more references

14. This presentation can be found on/présentation
sur:
Slideshare - MTLLeanStartup